Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media Teamlead in creating and managing social media strategy
• Conceiving and developing social media content and high-level campaigns
• Implementing a comprehensive influencer marketing strategy
• Building a social media lovebrand and ensuring brand consistency
• Monitoring brand reputation and creating monthly reports

ASSUMPTION: This role requires a strong understanding of social media trends and a proactive approach to improving zooplus's online presence.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, managing, monitoring, and improving zooplus's social media strategy

✅ Conceiving and developing social media content and high-level campaigns executed globally in collaboration with other European Social Media Managers

✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities, and executing innovative storytelling

✅ Planning, executing, and managing influencer marketing campaigns from conception to completion, negotiating contracts, and establishing long-term relationships with key influencers

✅ Building a social media lovebrand by creating content that inspires people to share, working closely with relevant teams to reflect business goals within social media content

✅ Creating thorough monthly social media and influencer marketing reports, ensuring all relevant KPIs are excelling and up to date, and monitoring the zooplus brand reputation in social media

✅ Supporting the Social Media Teamlead with reports and ensuring brand consistency in copy through tone, voice, and terminology across all countries

✅ Actively steering Own Brand/Supplier bookings and working alongside the teamlead to improve channel execution further

✅ Supporting the team competence cluster Meta/Pinterest/TikTok to develop and improve the channel strategy

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields

Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok

Required Skills:

• Strong sense for social media and influencer content and online storytelling, paired with an affinity for numbers and very good analytical skills
• Social media, internet, and tech savvy with state-of-the-art knowledge of trends in areas of online marketing, social media, influencer marketing, and e-commerce
• Ability to find creative solutions, as well as a high level of initiative and reliability
• Proven experience in creating engaging content for various social media platforms, including copywriting, imagery, and video
• Clear and effective written and verbal communication skills, strong interpersonal skills, and a goal-driven, team-oriented working style
• Proficient using of social media platforms and (first) experience in using multi-social posting programs and influencer marketing tools
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred Skills:

• Fluency in additional languages, particularly German or French
• Experience working in an e-commerce or retail environment
• Knowledge of the pet industry

ASSUMPTION: Candidates with a strong portfolio showcasing their social media and content creation skills will have a significant advantage.

💰 Compensation & Benefits

Salary Range: Based on the company's size and industry, the estimated salary range for this role is €35,000 - €45,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• 20% discount in the zooplus shop
• Internal and external training
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time position with a hybrid work arrangement, collaborating with colleagues in different locations remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: zooplus operates in the competitive online retail industry, specializing in pet supplies, pet food, and accessories. The company faces competition from both traditional brick-and-mortar retailers and other online platforms.

Company Size: zooplus is a mid-sized company with over 1,000 employees across 10 European offices. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.

Founded: zooplus was founded in 1999 and has since grown to become Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

Company Description:

• zooplus is committed to creating joy for pets and their parents, driven by its core values of Care, Courage, Openness, and Simplicity.
• The company offers a wide range of products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs.
• zooplus is headquartered in Munich, Germany, with additional offices in the UK, France, Spain, Poland, and Austria.

Company Specialties:

• Online retail of pet supplies, pet food, and accessories
• E-commerce platform development and management
• Marketing and branding strategies for the pet industry
• Customer service and support for pet owners

Company Website: zooplus.com

ASSUMPTION: zooplus's focus on innovation and customer experience sets it apart in the competitive online retail landscape.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in social media management, influencer marketing, or a related field. The position offers opportunities for growth and development within the marketing department.

Reporting Structure: The Social Media Manager will report directly to the Social Media Teamlead and collaborate with other European Social Media Managers, as well as relevant teams such as Content Marketing, Campaign Management, Vendor Management, and Own Brands.

Work Arrangement: This is a hybrid role, requiring on-site work at the zooplus office in Kraków, Poland, as well as remote collaboration with colleagues in different locations.

Growth Opportunities:

• Expanding responsibilities within the marketing department as the company grows and evolves
• Potential opportunities to lead or mentor junior team members as the team expands
• Possibility to gain experience in cross-functional projects and collaborate with various departments within zooplus

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and demonstrate their value to the organization.

🌍 Location & Work Environment

Office Type: The zooplus office in Kraków, Poland, offers a modern and collaborative work environment, with dedicated spaces for team meetings, brainstorming sessions, and social events.

Office Location(s): zooplus's main office is located at Ul. Pawia 17, Kraków, Małopolskie, Poland.

Geographic Context:

• Kraków is the second-largest city in Poland, with a rich cultural heritage and a vibrant tech industry.
• The city is well-connected by public transportation, making it easy for employees to commute to the office.
• Kraków offers a high quality of life, with numerous parks, museums, and historical sites, as well as a diverse food and entertainment scene.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate social media content creation and influencer campaign management.

ASSUMPTION: Candidates should be comfortable working in a hybrid environment, collaborating with colleagues in different locations remotely, and managing their time effectively to balance on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the zooplus careers website
• Phone or video screening with the HR department to discuss the role and assess cultural fit
• In-depth interview with the Social Media Teamlead and/or other relevant team members to discuss the candidate's experience, skills, and alignment with the company's values
• Final interview with the Head of Marketing or another senior leader to discuss the candidate's long-term fit within the organization

Key Assessment Areas:

• Candidates' understanding of social media trends and their ability to create engaging content
• Candidates' analytical skills and data-driven approach to social media management
• Candidates' communication skills and ability to work effectively in a team environment
• Candidates' alignment with zooplus's core values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media content creation and influencer marketing campaigns to showcase your abilities
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Czech Language, English Language, Marketing, Brand Management, Campaign Management, Analytics, Teamwork, Collaboration

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of qualified candidates.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok, Pinterest, YouTube
• Social media management tools: Facebook Business Manager, Instagram, YouTube, Pinterest
• Influencer marketing tools: Grin, Upfluence, BrandSnob
• Microsoft Office Suite: Word, Excel, PowerPoint
• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro

ASSUMPTION: Candidates should be comfortable using social media platforms, management tools, and other relevant software to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of pets and their parents, as well as its employees and the environment
• Courage: zooplus encourages innovation, risk-taking, and continuous learning
• Openness: zooplus fosters a transparent and collaborative work environment, where all voices are heard and valued
• Simplicity: zooplus strives for efficiency and ease of use in all aspects of its business, from the customer experience to internal processes

Work Style:

• Collaborative: zooplus encourages teamwork and cross-functional collaboration to drive innovation and success
• Agile: zooplus embraces change and adapts quickly to new trends and challenges in the online retail landscape
• Data-driven: zooplus uses data and analytics to inform decision-making and improve performance

Self-Assessment Questions:

• How do you embody zooplus's core values in your daily work?
• How do you stay up-to-date with the latest trends and developments in social media and influencer marketing?
• How do you balance creativity and data-driven decision-making in your approach to social media management?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with zooplus's core values and a willingness to embrace the company's collaborative and agile work style.

⚠️ Potential Challenges

• Managing multiple social media channels and influencer marketing campaigns simultaneously may require strong organizational skills and time management
• Working in a fast-paced and ever-changing online retail environment may present challenges in terms of adaptability and resilience
• Collaborating with colleagues in different locations may require strong communication skills and cultural sensitivity
• Balancing on-site and remote work may present challenges in terms of maintaining productivity and work-life balance

ASSUMPTION: Candidates should be aware of these potential challenges and prepared to address them proactively in their application and interview process.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position offers a unique opportunity to work for a leading online pet platform and gain experience in the pet industry
• In terms of industry-specific context, the pet industry is characterized by strong brand loyalty and a high degree of customer engagement, presenting unique challenges and opportunities for social media managers
• Career path comparison: This role offers opportunities for growth and development within the marketing department, with potential paths to leadership or specialist positions in social media, influencer marketing, or brand management

ASSUMPTION: Candidates should research similar roles and the pet industry to gain a better understanding of the unique aspects of this position and how it compares to other opportunities in the field.

📝 Sample Projects

• Developing and executing a TikTok campaign to increase brand awareness and engagement among a younger audience
• Collaborating with the Content Marketing team to create a series of Instagram posts showcasing zooplus's proprietary pet food brands
• Managing a Facebook group for pet owners, fostering a sense of community and encouraging user-generated content

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Social Media Manager may encounter in this role. Actual projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• How does zooplus measure the success of its social media and influencer marketing campaigns, and how can I contribute to improving these metrics?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does zooplus support the professional development and growth of its employees, particularly within the marketing department?
• What are the most significant challenges facing the social media team currently, and how can this role contribute to addressing them?
• How does zooplus foster a collaborative and inclusive work environment, particularly in a hybrid setting?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the zooplus careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media content creation and influencer marketing campaigns
• Prepare questions to ask during the interview to demonstrate your interest in the role and the company
• If selected for an interview, be prepared to discuss your approach to social media management, influencer marketing, and your alignment with zooplus's core values
• Follow up with the HR department after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.