Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Krakow, Małopolskie, Poland

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-3 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels
• Developing and implementing a comprehensive influencer marketing strategy
• Monitoring social media trends and technical developments to maintain zooplus' industry-leading position
• Creating engaging social media content that reflects business goals
• Generating monthly reports on social media and influencer marketing performance
• Ensuring brand consistency in copy across all countries
• Driving team competence in Meta, Pinterest, and TikTok to develop and improve channel strategies

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing, and content creation. The ideal candidate will have experience in a similar role and be fluent in English and Czech at a native level.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, and managing zooplus' social media strategy across all channels

✅ Developing and implementing a comprehensive influencer marketing strategy, including identifying opportunities, managing campaigns, and nurturing long-term relationships with key influencers

✅ Monitoring social media trends and technical developments to maintain zooplus' industry-leading position in online marketing through innovative storytelling and content

✅ Creating engaging social media content that reflects business goals, working closely with Content Marketing, Campaign Management, Vendor Management, and Own Brands teams

✅ Generating monthly reports on social media and influencer marketing performance, monitoring KPIs, and tracking brand reputation across all channels

✅ Ensuring brand consistency in copy through tone, voice, and terminology across all countries, while actively steering Own Brand/Supplier bookings

✅ Driving team competence in Meta, Pinterest, and TikTok to develop and improve channel strategies

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work well in a team. The ideal candidate will be able to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields

Experience: 2-3 years' experience in Social Media, Communications, or Online/Influencer Marketing, including TikTok

Required Skills:

• Strong sense for Social Media & Influencer Content, Online Storytelling, and analytical skills
• Proven experience creating engaging content for various social media platforms
• Proficient in social media platforms and multi-social posting programs
• Fluent in English and Czech at native level
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred Skills:

• Experience with brand management
• Knowledge of the pet industry

ASSUMPTION: Candidates with additional language skills, particularly German or French, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimated, based on industry standards for a Marketing Manager with 2-3 years of experience in Poland)

Benefits:

• 20% discount in our zooplus shop
• Internal and external training
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-3 years of experience in Poland. Actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically online pet supplies

Company Size: Medium (1,001-5,000 employees)

Founded: 1999

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Mission to create joy for pets and their parents, driven by core values of Care, Courage, Openness, and Simplicity
• Offers a wide range of pet food, accessories, and services, including proprietary premium brands

Company Specialties:

• Pet supplies
• E-Commerce
• Pet food
• Pet accessories

Company Website: zooplus.com

ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong focus on customer satisfaction and innovation.

📊 Role Analysis

Career Level: Mid-level (2-3 years of experience)

Reporting Structure: Reports directly to the Social Media Teamlead

Work Arrangement: Hybrid (2-3 days per week in the office)

Growth Opportunities:

• Potential to grow into a leadership role within the Social Media team
• Opportunities to work on international projects and collaborate with colleagues across Europe
• Access to internal and external training to develop skills and advance career

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office with a collaborative work environment

Office Location(s): Ul. Pawia 17, Krakow

Geographic Context:

• Krakow is the second-largest city in Poland, with a rich history and vibrant cultural scene
• The office is located in the city center, with easy access to public transportation and amenities
• Krakow is a popular tourist destination, with many historical sites and attractions

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the Social Media Teamlead and a member of the HR team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Social media and influencer marketing knowledge
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Language skills (English and Czech)
• Cultural fit with the company values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on social media and influencer marketing
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
• Prepare examples of your social media content and campaigns to discuss during the interview
• Research the company and the pet industry to show your knowledge and interest in the role

ATS Keywords: Social Media, Influencer Marketing, Content Creation, Online Storytelling, Brand Management, Pet Industry, Czech Language

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of social media and influencer marketing, as well as a passion for the pet industry.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, TikTok, etc.)
• Multi-social posting programs (Hootsuite, Buffer, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, etc.)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Care: We prioritize the well-being of our customers, colleagues, and pets
• Courage: We are bold in our decisions and actions, taking calculated risks to drive innovation
• Openness: We foster a culture of transparency and collaboration, valuing diverse perspectives
• Simplicity: We strive for efficiency and clarity in our processes and communications

Work Style:

• Collaborative: We work closely together to achieve our goals and support each other's success
• Adaptable: We embrace change and continuously evolve to meet the needs of our customers and the market
• Data-driven: We make informed decisions based on data and analytics

Self-Assessment Questions:

• How do you demonstrate care and compassion in your work?
• Can you provide an example of a time when you took a courageous decision in your career?
• How do you approach collaboration and teamwork in a hybrid work environment?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with zooplus' core values and work style, as well as a commitment to the company's mission to create joy for pets and their parents.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the needs of the business with the preferences of pet parents and influencers
• Adapting to a hybrid work environment and collaborating effectively with remote colleagues

ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, meet tight deadlines, and adapt to change in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Manager position in other industries, but with a focus on the pet industry and zooplus' unique brand
• The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility, compared to fully remote or fully on-site roles
• This role offers opportunities for professional growth and development within the company, with potential to move into a leadership role within the Social Media team

ASSUMPTION: This role is well-suited for candidates with experience in social media or influencer marketing, as well as a passion for the pet industry and a strong alignment with zooplus' core values.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new pet food line
• Identifying and engaging with key influencers in the pet industry to promote zooplus' proprietary brands
• Creating and implementing a content strategy to improve zooplus' brand reputation and customer engagement on social media

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in their resume and interview.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Social Media team currently, and how can this role help address them?
• How does zooplus support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?
• How does the Social Media team collaborate with other departments, such as Content Marketing and Campaign Management?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates the candidate's interest in the role and their commitment to success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content and campaigns to discuss during the interview
• Research the company and the pet industry to show your knowledge and interest in the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.