Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-09

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media Teamlead in creating and managing social media strategy
• Conceiving and developing social media content and influencer marketing campaigns
• Monitoring and improving zooplus's social media presence and brand reputation
• Collaborating with cross-functional teams to ensure brand consistency and reflect business goals in social media content
• Analyzing and reporting on social media KPIs and trends

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to develop engaging content. The ideal candidate will be comfortable working in a dynamic, international team and have a proven track record in social media management.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, managing, monitoring, and improving zooplus's social media strategy

✅ Conceiving and developing social media content and high-level social media and influencer campaigns executed globally

✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities, and managing influencer partnerships

✅ Creating thorough monthly social media and influencer marketing reports, ensuring that all relevant KPIs are excelling and up to date

✅ Monitoring zooplus's brand reputation in social media and ensuring brand consistency in copy across all countries

✅ Actively steering Own Brand/Supplier bookings and supporting the teamlead to improve channel execution further

✅ Supporting the team competence cluster Meta/Pinterest/TikTok to develop/improve the channel strategy

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently and in a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok

Required Skills:

• Strong sense for social media & influencer content and online storytelling
• Affinity for numbers and very good analytical skills
• Social media, internet, and tech savvy with state-of-the-art knowledge of trends in online marketing, social media, influencer marketing, and e-commerce
• Ability to find creative solutions, as well as a high level of initiative and reliability
• Proven experience in creating engaging content for various social media platforms
• Clear and effective written and verbal communication skills, strong interpersonal skills, and a goal-driven, team-oriented working style
• Proficient using of social media platforms and influencer marketing tools
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred Skills:

• Experience working in a multinational company
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and analytical skills, as well as a passion for pets and pet care.

💰 Compensation & Benefits

Salary Range: The gross annual salary for this position (38.5 hours/week) is a minimum of 37,000 EUR. Depending on your qualification and experience, we are willing to overpay.

Benefits:

• 20% discount in our zooplus shop
• Internal and external training
• Team events
• 28 vacation days and days off on 24th and 31st of December
• Free public transport ticket for Vienna
• Various supported sport and fitness activities

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM) and flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a social media manager role with 2-5 years of experience. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: zooplus operates in the competitive online pet supplies market, focusing on delivering exceptional value to customers through a wide range of nutritional and lifestyle products, proprietary brands, expert advice, and convenient services.

Company Size: zooplus is a mid-sized company with over 1,000 employees across 10 European offices, offering a hybrid work environment and international collaboration opportunities.

Founded: zooplus was founded in 1999 and has since grown to become Europe's leading online pet platform, serving over 9 million pet parents each year.

Company Description:

• zooplus is committed to creating joy for pets and their parents by providing a wide range of high-quality pet products and exceptional customer service
• The company values care, courage, openness, and simplicity in its operations and fosters a pet-first business approach
• zooplus is dedicated to equal opportunity and embraces diversity and inclusion among its team members

Company Specialties:

• Online pet supplies retail
• Proprietary pet food and accessory brands
• Expert pet advice and services
• Loyalty programs and customer rewards

Company Website: zooplus.com

ASSUMPTION: zooplus's success in the competitive pet supplies market can be attributed to its focus on customer value, innovative approach, and commitment to pet care.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media management and influencer marketing.

Reporting Structure: The Social Media Manager will report directly to the Social Media Teamlead and collaborate with cross-functional teams, including Content Marketing, Campaign Management, Vendor Management, and Own Brands.

Work Arrangement: This is a hybrid role, requiring on-site presence at the Krakow office and remote work flexibility.

Growth Opportunities:

• Progression to a senior role within the social media team or related marketing functions
• Expanding responsibilities and team leadership opportunities as the company grows
• Cross-functional collaboration and learning opportunities within the broader marketing organization

ASSUMPTION: The ideal candidate for this role will be eager to learn, adaptable, and open to growth opportunities within the company.

🌍 Location & Work Environment

Office Type: The Krakow office is a modern, pet-friendly workspace designed to foster collaboration and creativity.

Office Location(s): Ul. Pawia 17, Kraków, 30-003, PL

Geographic Context:

• Krakow is the second-largest city in Poland, known for its rich history, cultural attractions, and vibrant nightlife
• The city offers a high quality of life, with affordable housing, excellent public transportation, and a thriving expat community
• Krakow is home to a growing tech and startup scene, providing ample networking opportunities for professionals

Work Schedule: Standard working hours (Monday to Friday, 9:00 AM to 5:00 PM) with flexibility for remote work

ASSUMPTION: The Krakow office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Social Media Teamlead and a member of the HR team
• Final interview with the Head of Marketing or a relevant stakeholder

Key Assessment Areas:

• Creativity and storytelling skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with zooplus's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media campaigns and their outcomes
• Demonstrate your understanding of the zooplus brand and its target audience
• Prepare questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development

ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Online Storytelling, Analytical Skills, Communication Skills, Teamwork, Creativity, Social Media Platforms Proficiency, Microsoft Office, Adobe Suites, Trend Identification, Campaign Management, Brand Consistency, Negotiation Skills, Community Management

ASSUMPTION: The interview process at zooplus is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok, Pinterest, YouTube
• Social media management tools: Facebook Business Manager, Hootsuite, Falcon.io, Facelift
• Influencer marketing tools: Grin, BrandSnob, Upfluence, AspireIQ
• Microsoft Office Suite: Word, Excel, PowerPoint
• Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be open to learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of pets and their parents, ensuring exceptional customer service and high-quality products
• Courage: The company encourages innovation, calculated risks, and continuous learning
• Openness: zooplus fosters a transparent and inclusive work environment, welcoming diverse perspectives and ideas
• Simplicity: The company strives for efficiency and ease of use in its operations and customer interactions

Work Style:

• Collaborative: zooplus encourages cross-functional teamwork and knowledge sharing
• Dynamic: The company operates in a fast-paced, ever-changing market and values adaptability and resilience
• Pet-friendly: zooplus welcomes pets in the workplace and offers pet-related employee benefits

Self-Assessment Questions:

• How do you align with zooplus's core values, and can you provide an example of how you've demonstrated each value in your previous roles?
• How comfortable are you working in a hybrid environment, and how do you prefer to communicate and collaborate with remote team members?
• How do you approach finding creative solutions to challenges, and can you share an example of a time when you had to think outside the box to achieve a goal?

ASSUMPTION: zooplus seeks candidates who are passionate about pets, committed to the company's values, and eager to contribute to its continued success.

⚠️ Potential Challenges

• Managing multiple social media channels and influencer partnerships simultaneously may require strong organizational skills and time management
• Working in a multinational company may present cultural differences and communication challenges
• The fast-paced nature of the social media landscape may require continuous learning and adaptation
• Balancing creative and analytical tasks may be challenging for some candidates

ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Social Media Manager vs. Social Media Specialist: The Social Media Manager role at zooplus requires more strategic thinking, campaign planning, and team leadership, while the Social Media Specialist role may focus more on day-to-day content creation and community management
• Influencer Marketing Manager vs. Social Media Manager: The Influencer Marketing Manager role may have a more narrow focus on influencer partnerships and collaborations, while the Social Media Manager role at zooplus encompasses both influencer marketing and overall social media strategy
• Career progression: This role offers opportunities for career growth within the social media team or related marketing functions, such as senior roles, team leadership, or cross-functional collaboration

ASSUMPTION: The ideal candidate will be open to learning and growth opportunities within the company and consider the unique aspects of this role compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a TikTok campaign to increase brand awareness and engagement among a younger audience
• Collaborating with the Content Marketing team to create a series of Instagram posts and stories that showcase zooplus's proprietary pet food brands
• Analyzing and reporting on the performance of a Facebook advertising campaign, making data-driven recommendations for optimization and improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Manager role at zooplus.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does zooplus support the professional development and growth of its social media team members?
• What are the most challenging aspects of working in a multinational company, and how does zooplus address these challenges?
• How does zooplus measure the success of its social media campaigns, and what KPIs are most important for this role?
• What opportunities are there for collaboration and knowledge sharing with other marketing teams within the company?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help demonstrate your interest in the role and commitment to zooplus's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
• Follow up with the HR department after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.