Social Media Manager with Czech Language (all genders)

📌 Core Information

🔹 Job Title: Social Media Manager with Czech Language (all genders)

🔹 Company: zooplus SE

🔹 Location: Kraków, Małopolskie, Poland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Kraków office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media Teamlead in creating and managing zooplus's social media strategy
• Conceiving and developing social media content and high-level campaigns
• Implementing a comprehensive influencer marketing strategy and managing influencer partnerships
• Monitoring and improving zooplus's social media presence and brand reputation
• Collaborating with cross-functional teams to ensure brand consistency and reflect business goals in social media content

ASSUMPTION: This role requires a strong understanding of social media trends and platforms, as well as excellent communication and analytical skills. The ideal candidate will have experience in managing social media accounts and a passion for creating engaging content.

📋 Key Responsibilities

✅ Supporting the Social Media Teamlead in creating, planning, managing, monitoring, and improving zooplus's social media strategy for all channels

✅ Conceiving and developing social media content and high-level campaigns executed globally in collaboration with other European Social Media Managers

✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities, and managing influencer partnerships to maximize brand reach and engagement

✅ Planning, executing, and managing influencer marketing campaigns from conception to completion, negotiating contracts, and establishing long-term relationships with key influencers

✅ Continuously improving zooplus's social media presence by identifying trends and executing innovative storytelling, maintaining its industry-leading position in online marketing

✅ Building a social media lovebrand by creating content that inspires people to share, working closely with relevant teams to ensure business goals are reflected within social media content

✅ Creating thorough monthly social media and influencer marketing reports, ensuring all relevant KPIs are excelling and up to date, and monitoring zooplus's brand reputation in social media

✅ Helping the Social Media Teamlead with reports and ensuring brand consistency in copy through tone, voice, and terminology across all countries

✅ Actively steering Own Brand/Supplier bookings and working alongside the teamlead to improve channel execution

✅ Supporting the team competence cluster Meta/Pinterest/TikTok to develop and improve the channel strategy

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment. The ideal candidate will be proactive, reliable, and able to find creative solutions to problems.

🎯 Required Qualifications

Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields

Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok

Required Skills:

• Strong sense for social media and influencer content and online storytelling, paired with an affinity for numbers and very good analytical skills
• Social media, internet, and tech savvy with state-of-the-art knowledge of trends in areas of online marketing, social media, influencer marketing, and e-commerce
• Ability to find creative solutions, as well as a high level of initiative and reliability
• Proven experience in creating engaging content for various social media platforms, including copywriting, imagery, and video
• Clear and effective written and verbal communication skills, strong interpersonal skills, and a goal-driven, team-oriented working style
• Proficient using social media platforms and (first) experience in using multi-social posting programs and influencer marketing tools
• Strong computer skills using Microsoft Office and Adobe Suites

Preferred Skills:

• Fluency in English and Czech at a native level

ASSUMPTION: The ideal candidate will have a strong background in social media management or a related field, with a proven track record of creating engaging content and driving results. They should be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (estimate based on market research and company size)

Benefits:

• 20% discount in the zooplus shop
• Internal and external training opportunities
• Team events
• Two extra vacation days and days off on 24th and 31st of December
• Private medical care and life insurance
• Multicafeteria system including Multisport card

Working Hours: Full-time, hybrid work arrangement with a requirement to be present in the Kraków office

ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on online pet supplies and food

Company Size: Medium (1,001-5,000 employees), offering a collaborative and international work environment

Founded: 1999, with over 25 years of exclusive focus on online retail in pet supplies

Company Description:

• Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
• Driven by core values of Care, Courage, Openness, and Simplicity
• Committed to equal opportunity and embracing diversity and inclusion of all team members

Company Specialties:

• Animal and pet supplies
• E-commerce and online retail
• Pet food and accessories
• Expert advice and convenient services
• Loyalty programs

Company Website: https://www.zooplus.com/

ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong focus on innovation, customer satisfaction, and employee development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: Reports directly to the Social Media Teamlead, collaborating with cross-functional teams, including Content Marketing, Campaign Management, Vendor Management, and Own Brands

Work Arrangement: Hybrid, with a requirement to be present in the Kraków office

Growth Opportunities:

• Potential advancement to a senior role within the social media team or other marketing departments
• Opportunities to gain experience in influencer marketing and campaign management
• Chance to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-growing industry and work on high-impact projects that drive business results.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a hybrid work arrangement

Office Location(s): Kraków, Małopolskie, Poland

Geographic Context:

• Kraków is the second-largest city in Poland, offering a rich cultural heritage, vibrant nightlife, and numerous historical sites
• The city is home to a diverse and growing tech industry, with many international companies establishing offices in the area
• Kraków has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Standard full-time work hours, with flexibility for remote work on certain days

ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work, providing flexibility and a comfortable work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Social media and influencer marketing knowledge
• Content creation and storytelling skills
• Analytical and problem-solving abilities
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of social media trends and platforms, as well as your ability to create engaging content
• Demonstrate your proficiency in the Czech language by including relevant examples or projects in your application materials

ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Online Storytelling, Analytical Skills, Czech Language, Hybrid Work, Team Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills. Applicants should be prepared to demonstrate their expertise in social media management and content creation, as well as their proficiency in the Czech language.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok, Pinterest, YouTube
• Multi-social posting programs: Facelift, Hootsuite, Falcon.io, or similar
• Influencer marketing tools
• Microsoft Office Suite
• Adobe Suite

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be comfortable using social media platforms, multi-social posting programs, and influencer marketing tools, as well as Microsoft Office and Adobe Suite.

👔 Cultural Fit Considerations

Company Values:

• Care: zooplus prioritizes the well-being of pets and their parents, as well as their employees
• Courage: zooplus encourages innovation, creativity, and taking calculated risks
• Openness: zooplus fosters a transparent and inclusive work environment, where all voices are heard and valued
• Simplicity: zooplus strives for simplicity in its processes, communications, and decision-making

Work Style:

• Collaborative: zooplus encourages teamwork and cross-functional collaboration
• Dynamic: zooplus operates in a fast-paced and ever-changing industry, requiring adaptability and flexibility
• Data-driven: zooplus uses data and analytics to inform decision-making and improve performance

Self-Assessment Questions:

• Do you share zooplus's commitment to caring for pets and their parents, as well as fostering a positive work environment?
• Are you comfortable working in a dynamic and fast-paced environment, and do you have the ability to adapt to change?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: zooplus values employees who align with their core values and work style, and who are committed to driving results and contributing to the company's success.

⚠️ Potential Challenges

• Managing multiple social media channels and influencer partnerships simultaneously may require strong organizational skills and time management
• Keeping up with the latest trends and developments in social media and influencer marketing may necessitate continuous learning and adaptation
• Collaborating with cross-functional teams and stakeholders may present communication and coordination challenges
• Working in a hybrid environment may require additional flexibility and self-motivation

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role differs from other social media manager positions in its focus on influencer marketing and global campaign management
• In the pet industry, zooplus is a leading online retailer with a strong brand presence and extensive market reach
• Career progression in this role may lead to senior positions within the social media team or other marketing departments, with opportunities to gain experience in global campaign management and influencer marketing

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, with a focus on influencer marketing and global campaign management.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for zooplus's social media channels
• Creating engaging content for various social media platforms, including TikTok, Instagram, and Facebook, to drive user engagement and brand awareness
• Managing influencer partnerships and negotiating contracts to ensure mutual benefit and brand alignment

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, highlighting the importance of creativity, analytical skills, and effective communication.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does zooplus support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does zooplus measure the success of its social media and influencer marketing campaigns?
• What are the most rewarding aspects of working in the social media team at zooplus?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your proficiency in the Czech language and your understanding of social media trends and platforms
• Prepare a portfolio or examples of your social media content and influencer marketing campaigns to showcase your creativity and analytical skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.