📌 Core Information
🔹 Job Title: Social Media Manager with German (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Team Lead in managing and improving social media strategy for DACH channels
- Creating and planning social media content, as well as high-level social media and influencer campaigns
- Identifying trends and technical developments in the social media and influencer marketing environment
- Building a social media love brand and ensuring brand consistency across all countries
- Driving the team competence cluster for Meta, Pinterest, and TikTok
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and analytical skills. Candidates should be comfortable working in a team and have a creative mindset.
📋 Key Responsibilities
✅ Supporting the Social Media Team Lead in creating, planning, managing, monitoring, and improving zooplus Social Media, Community, and Influencer Relations strategy for DACH zooplus Social Media channels
✅ Conceiving and developing social media content, as well as high-level Social Media and Influencer campaigns executed globally in close collaboration with all other European Social Media Managers
✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities and platforms for influencer partnerships to maximize brand reach and engagement
✅ Planning, executing, and managing influencer marketing campaigns from conception to completion, negotiating contracts, and managing influencer agreements
✅ Continuously improving the social media presence and helping zooplus maintain its industry-leading position in online marketing
✅ Building a Social Media Love brand by creating social media content that inspires people to share, working closely with other teams to ensure business goals are reflected within Social Media content
✅ Creating thorough monthly Social Media & Influencer marketing reports, ensuring that all relevant KPIs are excelling and up to date, and monitoring the zooplus brand reputation in Social Media
✅ Supporting the Social Media Team Lead with reports to ensure performance and progress on all Social Media channels, and ensuring brand consistency in copy through tone, voice, and terminology across all countries
✅ Actively steering Own Brand/Supplier bookings and working alongside the team lead to improve channel execution further
✅ Supporting to drive the team competence cluster Meta/Pinterest/TikTok in order to develop/improve the channel strategy
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Candidates should be comfortable working in a fast-paced environment and have a proactive approach to problem-solving.
🎯 Required Qualifications
Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields
Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok
Required Skills:
- Strong sense for Social Media & Influencer Content and Online Storytelling, paired with an affinity for numbers and very good analytical skills
- Social Media, Internet, and Tech savvy with state-of-the-art knowledge of trends in areas of Online Marketing, Social Media, Influencer Marketing, and E-Commerce
- Ability to find creative solutions, as well as a high level of initiative and reliability
- Proven experience in creating engaging content for various Social Media platforms (e.g., TikTok, Facebook, Instagram, Pinterest, YouTube), including copywriting, imagery, and video
- Clear and effective written and verbal communication skills, strong interpersonal skills, and a goal-driven as well as team-oriented working style
- Proficient using Social Media platforms (e.g., Facebook Business Manager, Instagram, YouTube, Pinterest) and (first) experience in using multi-social posting programs (e.g., Facelift, Hootsuite, Falcon.io or similar) as well as Influencer Marketing tools
- Strong computer skills using Microsoft Office and Adobe Suites
- Fluent English and German language at a native level
Preferred Skills:
- Experience working with a global team
- Knowledge of the pet industry
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage. Familiarity with the German market and local trends is also beneficial.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain (Body & Soul)
- Company mobile phone for work and personal use
Working Hours: 40 hours per week, with a hybrid work setup of 60% in-office and 40% remote
ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a role of this level in Munich. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online pet supplies
Company Size: Medium (1,001-5,000 employees), which offers a balance between a large company's resources and a smaller company's agility
Founded: 1999, with over 25 years of exclusive focus on online retail in pet supplies
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to over 9 million pet parents each year
- Committed to innovation, leading the industry, and setting new standards for personalized, convenient shopping
- Offers an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
Company Specialties:
- Animal
- Retail
- Pet supplies
- E-Commerce
- Pets
- And pet food
Company Website: zooplus.com
ASSUMPTION: zooplus is a well-established company with a strong focus on innovation and customer experience. Candidates should be prepared to work in a dynamic environment and contribute to the company's continued success.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow and take on more responsibilities as the company expands
Reporting Structure: This role reports directly to the Social Media Team Lead and works closely with other European Social Media Managers, as well as internal teams such as Content Marketing, Campaign Management, Vendor Management, and Own Brands
Work Arrangement: Hybrid, with 60% in-office and 40% remote work
Growth Opportunities:
- Advancement to a senior role within the Social Media team
- Expansion into other marketing or management roles within the company
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers excellent growth potential for candidates who demonstrate strong performance and a commitment to the company's values.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office located in the heart of Munich
Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany
Geographic Context:
- Munich is the capital of Bavaria, Germany's largest state, and is known for its vibrant culture, rich history, and high quality of life
- The office is located in the Maxvorstadt district, close to public transportation, shops, and restaurants
- Munich is a popular destination for expats, with a large international community
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: Candidates should be comfortable working in a dynamic, multicultural environment and be able to adapt to the company's fast-paced culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Social Media Team Lead
Key Assessment Areas:
- Social media and influencer marketing expertise
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the German market and local trends in your application materials
- Prepare examples of your social media content and campaigns to discuss during the interview
ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Analytical Skills, Copywriting, Online Storytelling, Communication Skills, Team Collaboration, Trend Identification, Campaign Management, Brand Consistency, Social Media Platforms, Microsoft Office, Adobe Suites, Negotiation Skills, Creative Solutions
ASSUMPTION: The application process for this role may take up to 4-6 weeks, depending on the company's hiring timeline and the number of candidates.
🛠️ Tools & Technologies
- Social Media Platforms: Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn
- Multi-Social Posting Programs: Facelift, Hootsuite, Falcon.io
- Influencer Marketing Tools: Grin, BrandSnob, Upfluence
- Microsoft Office: Word, Excel, PowerPoint
- Adobe Suites: Photoshop, Illustrator, Premiere Pro
ASSUMPTION: Candidates should be comfortable using these tools and technologies, as well as learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets and their parents, as well as their employees
- Courage: zooplus encourages innovation, risk-taking, and continuous learning
- Openness: zooplus fosters a transparent and collaborative work environment
- Simplicity: zooplus strives for simplicity in all aspects of its business, from product offerings to internal processes
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and cross-functional collaboration
- Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do you align with zooplus's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a dynamic, multicultural environment, and how have you adapted to new situations in the past?
- How do you approach creative problem-solving, and can you provide an example of a time when you had to think outside the box to achieve a goal?
ASSUMPTION: Candidates should be prepared to discuss their alignment with zooplus's values and provide specific examples of how they have demonstrated these values in their previous roles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Adapting to new tools and technologies as the social media landscape evolves
- Balancing the need for creativity and innovation with the need for consistent branding and messaging
ASSUMPTION: Candidates should be prepared to discuss how they have overcome challenges in previous roles and how they would approach these potential challenges in this role.
📈 Similar Roles Comparison
- This role differs from other social media management positions in its focus on the German market and the need for fluency in both English and German
- Compared to other influencer marketing roles, this position places a greater emphasis on content creation and campaign management
- Career paths for this role may include advancement to a senior role within the Social Media team, expansion into other marketing or management roles within the company, or opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Candidates should research similar roles and be prepared to discuss how this position compares and how their skills and experience make them a strong fit.
📝 Sample Projects
- Developing and executing a TikTok campaign to increase brand awareness and engagement among German pet parents
- Collaborating with the Content Marketing team to create a series of Instagram posts showcasing zooplus's proprietary pet food brands
- Managing a Facebook influencer marketing campaign to promote a new product launch, including negotiating contracts, managing influencer agreements, and monitoring campaign performance
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach these sample projects in the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for zooplus?
- What are the biggest challenges facing the Social Media team currently, and how can this role help address them?
- How does zooplus support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does zooplus measure the success of its social media campaigns, and what KPIs are most important for this role?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and that show they have done their research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media content and campaigns to discuss during the interview
- Research zooplus and the pet industry to demonstrate your understanding of the company and its market
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
