📌 Core Information
🔹 Job Title: Social Media Manager with Italian Language (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (up to 40% home office per month)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Teamlead in creating and managing zooplus's social media strategy
- Developing and executing high-level social media and influencer campaigns globally
- Building and maintaining strong relationships with key influencers and content creators
- Continuously improving zooplus's social media presence and maintaining its industry-leading position
- Creating engaging content for various social media platforms and ensuring brand consistency
ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to develop innovative storytelling strategies.
📋 Key Responsibilities
✅ Supporting the Social Media Teamlead in creating, planning, managing, monitoring, and improving zooplus's social media strategy for all channels
✅ Developing and executing high-level social media and influencer campaigns globally in close collaboration with other European Social Media Managers
✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities, and managing influencer partnerships
✅ Creating engaging content for various social media platforms, including copywriting, imagery, and video
✅ Monitoring zooplus's brand reputation in social media and creating monthly reports on social media and influencer marketing performance
✅ Supporting the Social Media Teamlead with reports and ensuring brand consistency in copy across all countries
✅ Actively steering Own Brand/Supplier bookings and improving channel execution
✅ Supporting the team competence cluster Meta/Pinterest/TikTok to develop and improve the channel strategy
ASSUMPTION: This role involves a high level of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields
Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok
Required Skills:
- Strong sense for social media and influencer content and online storytelling
- Excellent analytical skills and affinity for numbers
- Proficient in using social media platforms and influencer marketing tools
- Strong computer skills using Microsoft Office and Adobe Suites
- Fluent in English and Italian at a native level
Preferred Skills:
- Experience in creating engaging content for various social media platforms
- Proven experience in using multi-social posting programs and influencer marketing tools
ASSUMPTION: Candidates with experience in the pet industry or e-commerce may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for a Social Media Manager role in Madrid)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
- 28 annual vacation days
- Private medical health insurance
Working Hours: Full-time (40 hours per week) with a hybrid working model (up to 40% home office per month)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Manager role in Madrid. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet platform, specializing in the retail of pet supplies, pet food, and accessories. They operate in 30 countries across Europe, serving over 11 million customers.
Company Size: zooplus has over 1,200 employees across Europe, with offices in Munich, Oxford, Strasbourg, Madrid, Kraków, and Vienna.
Founded: zooplus was founded in 1999 and has since grown to become Europe's number one online pet supplier.
Company Description:
- zooplus is committed to creating joy for pets and their parents, driven by their core values of Care, Courage, Openness, and Simplicity.
- Their mission is to create moments of happiness for pet parents by delivering exceptional value through an ever-expanding range of products, proprietary brands, expert advice, and convenient services.
- zooplus is dedicated to innovation and leads the industry in personalized, convenient shopping, consistently exceeding customer expectations.
Company Specialties:
- Pet supplies and pet food
- E-commerce
- Retail
- Pet care
Company Website: zooplus.com
ASSUMPTION: zooplus's focus on customer experience and innovation makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Manager will report directly to the Social Media Teamlead and collaborate with other European Social Media Managers.
Work Arrangement: This is a hybrid role, with up to 40% home office time per month.
Growth Opportunities:
- Expanding responsibilities within the social media team as the company grows
- Potential to lead projects or teams in the future
- Opportunities to learn and develop skills in various aspects of digital marketing
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in social media management or digital marketing.
🌍 Location & Work Environment
Office Type: zooplus's Madrid office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Génova 17, 5plta, Madrid, Spain
Geographic Context:
- Madrid is a vibrant, multicultural city with a thriving tech industry
- The office is located in the Chamberí district, close to public transportation and amenities
- Madrid offers a high quality of life, with a rich cultural scene, delicious food, and numerous outdoor activities
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate a hybrid work arrangement.
ASSUMPTION: Candidates who thrive in a dynamic, multicultural environment and enjoy working in a collaborative team setting will find zooplus's Madrid office an ideal work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Social Media Teamlead and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Candidates' understanding of social media trends and their ability to develop innovative storytelling strategies
- Candidates' analytical skills and ability to monitor and report on social media performance
- Candidates' communication skills and ability to work effectively in a team
- Candidates' cultural fit with zooplus's values and work environment
Application Tips:
- Highlight relevant experience and achievements in social media management or a related field
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of engaging social media content you have created in the past
- Research zooplus's brand and values to demonstrate your understanding of the company and your alignment with its mission
ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Analytical Skills, Brand Management, Campaign Development, Teamwork, Communication Skills, Italian Language, English Language
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords from the job description to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok, Pinterest, YouTube
- Multi-social posting programs: Facelift, Hootsuite, Falcon.io
- Influencer marketing tools: Grin, Upfluence, BrandSnob
- Microsoft Office: Word, Excel, PowerPoint
- Adobe Suites: Photoshop, Premiere Pro, After Effects
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight any relevant experience with these platforms in their applications.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets, their parents, and their employees
- Courage: zooplus encourages innovation and taking calculated risks to drive growth and success
- Openness: zooplus fosters a transparent and collaborative work environment
- Simplicity: zooplus strives for simplicity in all aspects of its operations, from product offerings to internal processes
Work Style:
- Collaborative: zooplus values teamwork and encourages cross-functional collaboration
- Dynamic: zooplus operates in a fast-paced, ever-changing industry and expects employees to be adaptable and proactive
- Creative: zooplus encourages employees to think outside the box and develop innovative solutions to challenges
Self-Assessment Questions:
- Do you align with zooplus's core values, and how have you demonstrated these values in your previous roles?
- How do you stay up-to-date with the latest trends and developments in social media and influencer marketing?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a previous role, and how did you approach it?
ASSUMPTION: Candidates who can demonstrate a strong alignment with zooplus's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to manage social media campaigns and engage with influencers during peak hours
- The social media landscape is constantly evolving, and the role may require staying up-to-date with the latest trends and platforms
- The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
- The role may require traveling to other European offices for team meetings or events
ASSUMPTION: Candidates should be prepared to manage these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Influencer Marketing Manager role in other industries, but with a focus on the pet industry and zooplus's unique brand
- Compared to other social media roles, this position offers a high level of responsibility and autonomy, as well as the opportunity to work on global campaigns
- Career progression in this role may lead to opportunities in digital marketing, brand management, or other related fields
ASSUMPTION: Candidates should research similar roles in other industries and companies to better understand the unique aspects of this opportunity and how it aligns with their career goals.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to launch a new product line
- Creating engaging content for zooplus's social media channels to celebrate a major milestone or event
- Analyzing social media performance data to identify trends and optimize content strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role, from creative content development to data-driven analysis and strategic planning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media team?
- How does zooplus support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does zooplus measure the success of its social media and influencer marketing campaigns?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of zooplus's business and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of engaging social media content you have created in the past
- Prepare for interviews by researching zooplus's brand, values, and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
