📌 Core Information
🔹 Job Title: Social Media Manager with Italian Language (all genders)
🔹 Company: zooplus SE
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days per month remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Social Media Teamlead in creating and managing global social media strategy
- Conceiving and developing engaging social media content
- Executing influencer marketing campaigns and managing influencer relationships
- Monitoring brand reputation and creating monthly reports
- Collaborating with cross-functional teams to ensure brand consistency and reflect business goals in content
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication and analytical skills. The ideal candidate will have experience in influencer marketing and be fluent in English and Italian.
📋 Key Responsibilities
✅ Supporting the Social Media Teamlead in creating, planning, managing, monitoring, and improving zooplus Social Media, Community, and Influencer Relations strategy for all zooplus Social Media channels
✅ Conceiving and developing social media content and high-level Social Media and Influencer campaigns executed globally in close collaboration with all other European Social Media Managers
✅ Implementing a comprehensive influencer marketing strategy, identifying new opportunities, and managing influencer partnerships
✅ Creating thorough monthly Social Media & Influencer marketing reports, ensuring that all relevant KPIs are excelling and up to date, and monitoring the zooplus brand reputation in Social Media
✅ Supporting the Social Media Teamlead with reports to ensure performance and progress on all Social Media channels and ensuring brand consistency in copy through tone, voice, and terminology across all countries
✅ Actively steering Own Brand/Supplier bookings and working alongside your teamlead to improve channel execution further
✅ Supporting to drive the team competence cluster Meta/Pinterest/TikTok in order to develop/improve the channel strategy
ASSUMPTION: This role involves a high level of initiative, reliability, and creativity. The ideal candidate will be able to find innovative solutions and work effectively in a team.
🎯 Required Qualifications
Education: University degree in Economics, Marketing, Digital Media, Communications, or related fields
Experience: 2-3 years of relevant work experience in the area of Social Media, Communications, or Online/Influencer Marketing, including experience in TikTok
Required Skills:
- Strong sense for Social Media & Influencer Content and Online Storytelling paired with an affinity for numbers and very good analytical skills
- Social Media, Internet, and Tech savvy with state-of-the-art knowledge of trends in areas of Online Marketing, Social Media, Influencer Marketing, and E-Commerce
- Proven experience in creating engaging content for various Social Media platforms (e.g., TikTok, Facebook, Instagram, Pinterest, YouTube), incl. copywriting, imagery, and video
- Clear and effective written and verbal communication skills, strong interpersonal skills, and a goal-driven as well as team-oriented working style
- Proficient using of Social Media platforms (e.g., Facebook Business Manager, Instagram, YouTube, Pinterest) and (first) experience in using multi-social posting programs (e.g., Facelift, Hootsuite, Falcon.io or similar) as well as Influencer Marketing tools
- Strong computer skills using Microsoft Office and Adobe Suites
Preferred Skills:
- Fluency in English and Italian language at a native level
ASSUMPTION: While not explicitly stated, proficiency in using social media analytics tools and experience with content management systems would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a mid-level marketing role in Madrid)
Benefits:
- 20% discount in our zooplus shop
- Internal and external training
- Team events
- 28 annual vacation days
- Private medical health insurance
- Hybrid working model (up to 40% home office per month)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Madrid. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: zooplus is a leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year. They operate in the competitive retail industry, focusing on pet supplies, pet food, and accessories.
Company Size: zooplus has over 1,000 passionate professionals located across 10 European offices, making it a mid-sized company. This size allows for a mix of structured processes and agile decision-making, providing opportunities for growth and innovation.
Founded: zooplus was founded in 1999, giving it over 20 years of experience in the eCommerce industry.
Company Description:
- zooplus is one of the first companies to bring the pet category into the world of eCommerce
- They stand strong as Europe's leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- zooplus is driven by its core values of Care, Courage, Openness, and Simplicity, inspiring the team to grow, raise the bar for customers, and fuel a pet-first business
Company Specialties:
- Online pet supplies and pet food retail
- E-Commerce and online marketing
- Pet care and pet health
Company Website: zooplus.com
ASSUMPTION: zooplus's focus on pet care and customer experience sets it apart in the competitive retail industry. Their commitment to innovation and customer satisfaction creates a dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Social Media Manager will report directly to the Social Media Teamlead and collaborate with cross-functional teams, including Content Marketing, Campaign Management, Vendor Management, and Own Brands.
Work Arrangement: This role operates on a hybrid work arrangement, with up to 40% home office time per month.
Growth Opportunities:
- Advancement to a senior role within the Social Media team or other marketing departments
- Expanding responsibilities and managing a team
- Cross-functional collaboration and learning opportunities within the broader organization
ASSUMPTION: Given zooplus's commitment to internal training and development, there are ample opportunities for growth and career progression within the company.
🌍 Location & Work Environment
Office Type: The Madrid office is a hybrid workspace, allowing for a mix of on-site and remote work.
Office Location(s): Génova 17, 5plta, 28004 Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and a high quality of life
- The city is home to numerous multinational corporations and startups, providing ample networking opportunities
- Madrid has a Mediterranean climate, with mild winters and hot summers
Work Schedule: The work schedule is primarily Monday to Friday, with flexible hours to accommodate the hybrid work arrangement.
ASSUMPTION: Madrid's dynamic business environment and high quality of life make it an attractive location for professionals in various industries, including eCommerce and marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Social Media Teamlead or another senior team member
- Job offer and onboarding
Key Assessment Areas:
- Social media and content creation skills
- Influencer marketing experience and strategies
- Analytical and reporting skills
- Communication and teamwork abilities
- Cultural fit and alignment with zooplus values
Application Tips:
- Highlight relevant social media and influencer marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of zooplus's mission and values
- Prepare examples of successful social media campaigns or content you've created
- Research zooplus's social media presence and provide suggestions for improvement during the interview
ATS Keywords: Social Media Management, Influencer Marketing, Content Creation, Analytical Skills, Copywriting, Online Storytelling, Communication Skills, Teamwork, Creativity, Trend Analysis, Digital Media, Marketing Strategy, Brand Management, Social Media Platforms, Microsoft Office, Adobe Suites
ASSUMPTION: zooplus uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social Media Platforms: Facebook, Instagram, TikTok, Pinterest, YouTube
- Multi-Social Posting Programs: Facelift, Hootsuite, Falcon.io
- Influencer Marketing Tools: Grin, Upfluence, BrandSnob
- Microsoft Office Suite: Word, Excel, PowerPoint
- Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets and their parents, as well as the care and development of their employees
- Courage: zooplus encourages innovation, risk-taking, and continuous learning
- Openness: zooplus fosters a transparent and collaborative work environment, welcoming diverse perspectives and ideas
- Simplicity: zooplus values simplicity in its processes, communication, and decision-making
Work Style:
- Collaborative: zooplus encourages cross-functional teamwork and open communication
- Agile: zooplus operates in a fast-paced, dynamic environment, requiring adaptability and flexibility
- Data-driven: zooplus uses data and analytics to inform decision-making and measure performance
Self-Assessment Questions:
- How do you embody zooplus's core values in your daily work?
- Describe a time when you had to be courageous in a professional setting. What was the outcome?
- How do you stay organized and manage your time effectively in a hybrid work environment?
ASSUMPTION: zooplus places a strong emphasis on cultural fit and values alignment. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple social media channels and influencer partnerships simultaneously
- Keeping up with the fast-paced and ever-evolving social media landscape
- Balancing the need for creativity and innovation with brand consistency and guidelines
- Adapting to a hybrid work environment and maintaining productivity and collaboration
ASSUMPTION: These challenges are common in social media management roles and can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Coordinator: A Social Media Manager typically has more strategic responsibilities and experience, while a Social Media Coordinator focuses more on day-to-day content creation and scheduling
- Influencer Marketing Manager vs. Social Media Manager: An Influencer Marketing Manager specializes in building and maintaining relationships with influencers, while a Social Media Manager oversees the overall social media strategy and content
- Career Path: Social Media Manager -> Senior Social Media Manager -> Social Media Director -> VP of Marketing
ASSUMPTION: Understanding the differences between similar roles and the potential career path can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a TikTok influencer marketing campaign to increase brand awareness and engagement
- Creating a monthly social media content calendar for multiple platforms, ensuring brand consistency and alignment with business goals
- Analyzing social media performance metrics and using insights to inform content strategy and improve KPIs
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media department?
- How does zooplus support the professional development and growth of its employees?
- What are the most significant challenges facing the Social Media team in the next 6-12 months, and how can this role contribute to addressing them?
- How does zooplus measure the success of its social media campaigns and content, and how can this role help improve performance and KPIs?
- What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate them during the interview process?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates demonstrate their interest in the role and gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant social media and influencer marketing experience
- Write a cover letter explaining your interest in zooplus and how your skills and experience make you a strong fit for the role
- Prepare examples of successful social media campaigns or content you've created to showcase your skills and creativity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
