Social Media Manager, X (Contract)

📌 Core Information

🔹 Job Title: Social Media Manager, X (Contract)

🔹 Company: Rho

🔹 Location: New York, New York, United States

🔹 Job Type: Contract, Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing Rho's X account to build brand awareness and close new deals
• Collaborating with the VP of Marketing to develop social strategies and campaigns
• Transforming the channel into a promotional tool for Rho on tech twitter
• Writing and posting high-quality, high-context content for Rho’s X account
• Plugging into trends, ideas, and founder conversations while maintaining the Rho voice

ASSUMPTION: This role requires a strong understanding of X culture and trends, as well as the ability to balance attention-grabbing content with brand clarity.

📋 Key Responsibilities

✅ Write and post high-quality, high-context content for Rho’s X account

✅ Collaborate with the VP of Marketing on narrative arcs, themes, and campaigns

✅ Plug into trends, ideas, and founder conversations without losing the Rho voice

✅ Help define the platform strategy, focusing on signal over volume

✅ Turn product moments, founder insights, and ecosystem news into engaging content

✅ Work cross-functionally to surface stories from across the company

✅ Track performance, learn fast, and iterate often

ASSUMPTION: This role requires strong writing skills, creativity, and the ability to adapt to changing trends and platforms.

🎯 Required Qualifications

Experience: 2-5 years of experience growing an X account with on-brand content

Required Skills:

• Startup or VC experience and understanding of how founders think
• Precision, personality, and a strong point of view in writing
• Ability to balance attention-grabbing content with brand clarity and strategy
• Understanding of platform-native storytelling and making posts land without trying too hard

Preferred Skills:

• Experience running a founder or B2B SaaS account on X

ASSUMPTION: Candidates with a proven track record of growing an X account and understanding the startup and VC landscape are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $40-75/hour

Benefits:

• Diverse and inclusive work environment
• Professional growth opportunities

Working Hours: 40 hours per week

ASSUMPTION: The salary range is based on the provided information and industry standards for contract roles in marketing.

📌 Applicant Insights

🔍 Company Context

Industry: Rho is a financial services company specializing in business banking, payments, and corporate cards for startups.

Company Size: Rho has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Rho was founded in 2018, making it a relatively young and innovative company in the financial services industry.

Company Description:

• Rho offers an all-in-one banking platform for startups and their supporting accountants
• Key features include banking setup in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books
• Rho's mission is to help high-growth startups move fast and stay focused, backed by exceptional support

Company Specialties:

• Business banking
• Payments
• Corporate cards

Company Website: rho.co

ASSUMPTION: Rho's focus on startups and innovative financial services makes it an attractive option for candidates interested in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media management or related fields.

Reporting Structure: The Social Media Manager will report directly to the VP of Marketing and work closely with cross-functional teams to surface stories from across the company.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.

Growth Opportunities:

• Expanding the role's responsibilities as Rho's X presence grows
• Potential full-time employment opportunities as the company expands
• Learning and professional development opportunities within the marketing department

ASSUMPTION: This role offers growth opportunities as Rho's X presence expands and the company continues to grow.

🌍 Location & Work Environment

Office Type: Rho's headquarters is located in New York City, but this role is remote-friendly.

Office Location(s): 100 Crosby St, New York, 10012, US

Geographic Context:

• New York City offers a vibrant and diverse environment with numerous networking opportunities
• The city is home to many startups and financial services companies, providing ample opportunities for collaboration and growth
• Rho's remote-friendly work environment allows for flexibility and work-life balance

Work Schedule: The work schedule is flexible, with a focus on delivering high-quality content and engaging with the X community.

ASSUMPTION: The remote-friendly work environment and flexible work schedule make this role an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Phone or video screen with the hiring manager
• Take-home content creation challenge
• Final interview with the marketing team

Key Assessment Areas:

• Writing samples and content creation skills
• Understanding of X culture and trends
• Alignment with Rho's brand and values
• Ability to work collaboratively and cross-functionally

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and understanding of X culture
• Provide examples of your content creation skills and how you've grown an X account in the past
• Demonstrate your understanding of Rho's mission and how your skills align with the role's responsibilities

ATS Keywords: X, social media management, content creation, brand strategy, trend analysis, engagement strategies, cross-functional collaboration, performance tracking, startup experience, VC understanding, narrative development, platform strategy, storytelling, precision writing, B2B SaaS experience, community engagement, on-brand communication

ASSUMPTION: The application process may vary, but candidates should expect to demonstrate their content creation skills and understanding of X culture through a take-home challenge or interview questions.

🛠️ Tools & Technologies

• X (formerly Twitter)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation.

👔 Cultural Fit Considerations

Company Values:

• Inclusive and equitable environment
• Support for employee professional growth
• Focus on helping startups win

Work Style:

• Collaborative and cross-functional
• Focus on high-quality content and engagement
• Adaptability to changing trends and platforms

Self-Assessment Questions:

• Do you have a strong understanding of X culture and trends?
• Can you balance attention-grabbing content with brand clarity and strategy?
• Are you comfortable working collaboratively and cross-functionally?

ASSUMPTION: Candidates who are passionate about social media, understand X culture, and can balance creativity with brand clarity are most likely to succeed in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing nature of X and social media trends
• Balancing attention-grabbing content with brand clarity and strategy
• Working collaboratively and cross-functionally with various teams to surface stories from across the company
• Managing the expectations and demands of a high-growth startup environment

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a deep understanding of X culture and trends.

📈 Similar Roles Comparison

• This role is unique in its focus on managing Rho's X account to build brand awareness and close new deals
• Unlike other social media management roles, this position requires a strong understanding of X culture and trends, as well as the ability to plug into founder conversations and promote Rho to VCs on tech twitter
• Career paths for this role may include expanding the role's responsibilities as Rho's X presence grows or transitioning to a full-time position within the marketing department

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the broader financial services industry.

📝 Sample Projects

• Developing a content calendar and narrative arc for Rho's X account
• Creating engaging and on-brand content that plugs into timely trends and founder conversations
• Analyzing X analytics and performance metrics to inform content strategy and optimization

ASSUMPTION: These sample projects are designed to help candidates understand the day-to-day responsibilities and expectations of the Social Media Manager role at Rho.

❓ Key Questions to Ask During Interview

• How does Rho plan to measure the success of its X account, and how will that inform content strategy?
• What are the key priorities for the first 90 days in this role?
• How does Rho support the professional growth and development of its employees?
• What are the most significant challenges facing Rho's X account, and how can this role help address them?
• How does Rho plan to integrate the Social Media Manager's work with other marketing channels and campaigns?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the company's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and understanding of X culture
• Provide examples of your content creation skills and how you've grown an X account in the past
• Demonstrate your understanding of Rho's mission and how your skills align with the role's responsibilities
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.