Social Media Marketeer

📌 Core Information

🔹 Job Title: Social Media Marketeer

🔹 Company: The Hospitality Recruiters

🔹 Location: Vianen, Utrecht, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for multiple restaurants
• Coordinating photoshoots and creating engaging content
• Analyzing campaign performance to drive growth and engagement
• Collaborating with various teams and stakeholders
• Working in a dynamic, fast-paced environment with flexible hours

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage multiple social media accounts and coordinate with various teams.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for multiple restaurants

✅ Coordinating photoshoots and ensuring smooth collaboration between teams

✅ Creating engaging, on-brand content for various social media platforms

✅ Analyzing campaign performance and optimizing strategies based on data insights

✅ Building and engaging online communities for each restaurant

✅ Collaborating with marketing teams and other departments to ensure consistent branding

ASSUMPTION: This role requires a strong understanding of the hospitality industry and the ability to create content that resonates with diverse audiences.

🎯 Required Qualifications

Education: Relevant bachelor's degree in Marketing, Multimedia Design, Communication, or a related field

Experience: At least 3 years of relevant experience in social media marketing, preferably in the hospitality sector

Required Skills:

• Proven experience managing multiple social media accounts (10+)
• Strong creative and strategic thinking skills
• Excellent communication and team leadership skills
• Familiarity with tools such as Canva, CapCut, and Adobe Creative Cloud
• Knowledge of the latest social media trends and best practices
• Ability to work flexible hours, including weekends and evenings

Preferred Skills:

• Fluency in Dutch and English
• Experience with TikTok and LinkedIn
• Knowledge of the local Utrecht market

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €3,000 - €3,600 per month (Based on industry standards for a mid-level social media marketeer in the Netherlands)

Benefits:

• 20% employee discount at company restaurants
• Development opportunities through training and workshops
• Pension plan
• Free padel at PEAKZ padel
• MacBook provided for work use

Working Hours: Full-time position with flexible hours, including some weekend and evening work

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level social media marketeer in the Netherlands, with consideration for the company's size and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, specializing in the hospitality sector

Company Size: Small (11-50 employees), offering a family-like atmosphere with the resources of a larger organization

Founded: 2015, with a focus on collaborative hiring and innovative recruitment solutions

Company Description:

• Specializes in recruitment, HR, and RPO services for the hospitality industry
• Offers collaborative hiring solutions to maximize visibility and optimize the hiring process
• Committed to retention and creating healthy work environments

Company Specialties:

• Recruitment
• HR
• Hospitality
• RPO (Recruitment Process Outsourcing)

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: The company's focus on collaborative hiring and innovative recruitment solutions may indicate a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: Reports directly to the marketing manager, with close collaboration with other marketing team members and various restaurant teams

Work Arrangement: On-site, with flexible hours and the need to work some weekends and evenings

Growth Opportunities:

• Potential for career progression within the marketing department
• Opportunities to develop skills in content creation, data analysis, and team leadership
• Possibility to work with a diverse range of restaurants and brands

ASSUMPTION: This role offers a unique opportunity to gain experience in managing multiple social media accounts for various restaurants, providing a strong foundation for a career in marketing or hospitality.

🌍 Location & Work Environment

Office Type: Modern, creative office in the heart of Utrecht, with additional workspaces in various restaurants

Office Location(s): Utrecht, with frequent travel to other restaurants in the region

Geographic Context:

• Utrecht is a vibrant, multicultural city with a strong focus on hospitality and tourism
• The region offers a mix of urban and rural environments, with easy access to nature and cultural attractions
• Utrecht is well-connected by public transportation, with a central train station and an extensive bus network

Work Schedule: Full-time, with flexible hours and the need to work some weekends and evenings

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and creativity. The flexible work schedule may require adaptability and strong time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the marketing manager and a restaurant team member
• Final interview with the company's founders

Key Assessment Areas:

• Creativity and strategic thinking
• Communication and team leadership skills
• Knowledge of the hospitality industry and social media trends
• Adaptability and flexibility

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include examples of your creative and strategic abilities, such as successful social media campaigns or content you've produced
• Demonstrate your understanding of the hospitality industry and the company's mission

ATS Keywords: Social Media Management, Content Creation, Photography Coordination, Video Production, Community Building, Data Analysis, Trend Awareness, Advertising, Creative Thinking, Team Leadership, Horeca Knowledge, Adobe Creative Cloud, Canva, CapCut, Strategic Insight, Engagement Optimization

ASSUMPTION: The interview process may involve assessments of your creative and strategic abilities, as well as your understanding of the hospitality industry and the company's mission.

🛠️ Tools & Technologies

• Social media platforms: TikTok, LinkedIn, Facebook, Pinterest, Instagram
• Design tools: Canva, Adobe Creative Cloud
• Video editing tools: CapCut
• Data analysis tools: Google Analytics, social media analytics platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Customer focus
• Integrity
• Fun

Work Style:

• Creative and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a creative and dynamic work environment?
• Are you comfortable working with a diverse range of teams and stakeholders?
• Do you have a strong understanding of the hospitality industry and its trends?
• Are you able to work flexible hours, including weekends and evenings?

ASSUMPTION: Candidates who align with the company's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple social media accounts for various restaurants with distinct brands and target audiences
• Balancing creativity and data-driven decision-making
• Adapting to the unique needs and preferences of each restaurant and its team
• Working flexible hours, including weekends and evenings

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the hospitality industry and its unique challenges and opportunities
• This role offers the opportunity to work with a diverse range of restaurants and brands, providing a unique perspective on the industry
• Career progression may involve moving into a more specialized or management role within the marketing department or the broader hospitality industry

ASSUMPTION: Candidates should be prepared to demonstrate their understanding of the hospitality industry and its unique challenges and opportunities during the interview process.

📝 Sample Projects

• Developing and executing a social media strategy for a new restaurant launch
• Creating engaging content for a themed photoshoot at one of the company's restaurants
• Analyzing campaign performance and optimizing strategies to improve engagement and reach

ASSUMPTION: These projects are designed to showcase the candidate's creative and strategic abilities, as well as their understanding of the hospitality industry and its trends.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans?
• What are the biggest challenges facing the hospitality industry, and how can this role help address them?
• How does the company support the professional development of its employees?
• What is the company's approach to work-life balance, particularly for roles with flexible hours?
• How does the company measure the success of its social media campaigns, and what key performance indicators (KPIs) does it track?

ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the company's mission and their understanding of the role's responsibilities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your creative and strategic abilities, such as successful social media campaigns or content you've produced
• Demonstrate your understanding of the hospitality industry and the company's mission in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.