Social Media Marketeer

📌 Core Information

🔹 Job Title: Social Media Marketeer

🔹 Company: The Hospitality Recruiters

🔹 Location: Utrecht, Netherlands

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for multiple restaurants
• Coordinating photoshoots and creating engaging content
• Analyzing campaign performance to drive growth and engagement
• Collaborating with various teams and stakeholders
• Working in a dynamic, fast-paced environment with flexible hours

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to manage multiple social media accounts and coordinate with various teams.

📋 Key Responsibilities

✅ Developing and implementing social media strategies for multiple restaurants

✅ Coordinating and executing photoshoots, ensuring all content is on-brand and high-quality

✅ Creating engaging, authentic content (images, videos, captions, and ads) for various platforms

✅ Monitoring and analyzing campaign performance using data-driven insights to optimize strategies

✅ Collaborating with marketing team, business leaders, chefs, and other stakeholders to ensure content aligns with brand values and business objectives

✅ Managing and mentoring social media interns or stagiaires

ASSUMPTION: This role requires a strong understanding of the hospitality industry, as well as the ability to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Relevant bachelor's degree in Marketing, Multimedia Design, Communication, or a related field

Experience: At least 3 years of relevant experience in social media management, preferably in the hospitality sector

Required Skills:

• Proven experience managing multiple social media accounts (10+)
• Strong knowledge of social media platforms (TikTok, LinkedIn, Facebook, Pinterest, Instagram)
• Excellent content creation and storytelling skills
• Data analysis and optimization skills
• Strong communication and collaboration skills
• Familiarity with tools such as Canva, CapCut, and Adobe Creative Cloud
• Fluency in Dutch (both written and spoken)

Preferred Skills:

• Experience working in the horeca industry
• Knowledge of Adobe Premiere Pro or similar video editing software
• Experience with social media advertising

ASSUMPTION: Candidates with experience in the horeca industry and a strong portfolio showcasing their creativity and strategic thinking will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €3,000 - €3,600 per month (Based on industry standards for a mid-level social media marketeer in the Netherlands)

Benefits:

• 20% employee discount at Axivate Horeca restaurants
• Development opportunities through training and workshops
• Pension plan with PHenC
• Free padel at PEAKZ padel
• MacBook provided for work use

Working Hours: Flexible hours, including weekends and evenings as needed. Average of 40 hours per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level social media marketeer in the Netherlands. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting, focusing on the hospitality industry

Company Size: Small (11-50 employees), offering a family-like atmosphere with short communication lines and a focus on new ideas

Founded: 2015, with a mission to connect talented professionals with exciting career opportunities in the hospitality sector

Company Description:

• Specializes in recruitment and HR services for the hospitality industry
• Offers collaborative hiring solutions using innovative recruitment tech partners
• Focuses on maximizing visibility, automating HR processes, and optimizing the hiring experience

Company Specialties:

• Recruitment
• HR
• Hospitality
• RPO (Recruitment Process Outsourcing)

Company Website: http://www.thehospitalityrecruiters.com

ASSUMPTION: Working at The Hospitality Recruiters offers candidates the opportunity to gain experience in a dynamic, growing industry while contributing to the success of various hospitality businesses.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team and across Axivate Horeca's various restaurants

Reporting Structure: Reports directly to the marketing manager, collaborating with business leaders, chefs, and other stakeholders across Axivate Horeca's restaurants

Work Arrangement: Flexible hours, including weekends and evenings as needed, with the opportunity to work from multiple locations across the Utrecht region

Growth Opportunities:

• Progression to a senior role within the marketing team
• Expanding responsibilities across Axivate Horeca's growing portfolio of restaurants
• Developing expertise in related areas, such as influencer marketing or event management

ASSUMPTION: This role offers strong potential for career growth and development within the marketing team and across Axivate Horeca's expanding portfolio of restaurants.

🌍 Location & Work Environment

Office Type: Multiple on-site locations, including a creative office in the heart of Utrecht and various restaurants across the region

Office Location(s): Utrecht, Vianen, and other nearby cities

Geographic Context:

• Utrecht is a vibrant, multicultural city with a rich history and a thriving nightlife
• The region offers a mix of urban and rural environments, with easy access to nature and various attractions
• Axivate Horeca's restaurants are strategically located in popular areas, ensuring high foot traffic and visibility

Work Schedule: Flexible hours, including weekends and evenings as needed, with the opportunity to work from multiple locations across the Utrecht region

ASSUMPTION: The flexible work arrangement and multiple locations offer candidates the opportunity to balance their personal and professional lives while enjoying the benefits of working in a dynamic, urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and experience
• On-site interview at Axivate Horeca's office in Utrecht, including a tour of one of their restaurants
• Final interview with the marketing manager and/or other stakeholders

Key Assessment Areas:

• Creativity and strategic thinking
• Content creation and storytelling skills
• Data analysis and optimization skills
• Communication and collaboration skills
• Industry knowledge and understanding of Axivate Horeca's business

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on social media management and content creation
• Tailor your cover letter to demonstrate your understanding of Axivate Horeca's business and your enthusiasm for the role
• Include a portfolio showcasing your creativity, strategic thinking, and content creation skills
• Prepare questions to ask during the interview, demonstrating your interest in the role and Axivate Horeca's business

ATS Keywords: Social media management, content creation, photography coordination, video production, community building, data analysis, trend awareness, advertising, team leadership, creativity, stress management, independent work, prioritization

ASSUMPTION: The interview process for this role will focus on assessing candidates' creativity, strategic thinking, and industry knowledge, as well as their ability to work independently and manage multiple projects simultaneously.

🛠️ Tools & Technologies

• Canva
• CapCut
• Adobe Creative Cloud (Photoshop, Premiere Pro)
• Social media platforms (TikTok, LinkedIn, Facebook, Pinterest, Instagram)
• Data analysis tools (Google Analytics, social media analytics dashboards)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily to create engaging content, analyze campaign performance, and optimize strategies.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Dynamic and fast-paced
• Flexible and adaptable
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with flexible hours?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you have a strong understanding of the hospitality industry and a passion for creating engaging content?

ASSUMPTION: Candidates who are creative, adaptable, and strong communicators, with a passion for the hospitality industry and a desire to work in a dynamic, fast-paced environment, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple social media accounts and coordinating with various teams and stakeholders
• Working flexible hours, including weekends and evenings as needed
• Keeping up with the latest trends and best practices in social media marketing
• Balancing creativity and data-driven decision-making

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a keen eye for detail, as well as the ability to balance creativity and data-driven decision-making.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the hospitality industry and a passion for creating engaging content
• Compared to other social media marketeer roles, this position offers the opportunity to work across multiple restaurants and collaborate with various teams and stakeholders
• Career progression in this role may involve expanding responsibilities across Axivate Horeca's growing portfolio of restaurants or developing expertise in related areas, such as influencer marketing or event management

ASSUMPTION: This role offers unique opportunities for career growth and development within the marketing team and across Axivate Horeca's expanding portfolio of restaurants.

📝 Sample Projects

• Creating a social media strategy for a new restaurant launch, including content creation, advertising, and community building
• Coordinating a photoshoot for a restaurant's menu rebrand, ensuring all content is on-brand and high-quality
• Analyzing campaign performance and optimizing strategies to drive engagement and growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content development to data-driven optimization and strategic planning.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing Axivate Horeca's social media presence, and how can this role address them?
• How does this role collaborate with other teams and stakeholders, such as business leaders and chefs?
• What opportunities are there for growth and development within the marketing team and across Axivate Horeca's restaurants?
• How does Axivate Horeca support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and Axivate Horeca's business, as well as their understanding of the challenges and opportunities facing the social media marketeer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role
• Prepare a portfolio showcasing your creativity, strategic thinking, and content creation skills
• Prepare questions to ask during the interview, demonstrating your interest in the role and Axivate Horeca's business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.