📌 Core Information
🔹 Job Title: Social Media Marketer
🔹 Company: APTUS HEALTH CARE
🔹 Location: McAllen, Texas, United States
🔹 Job Type: Hybrid (Full-time or Part-time)
🔹 Category: Marketing
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective social media strategies to promote APTUS HEALTH CARE's services and engage with the audience.
- Creating compelling content, analyzing performance metrics, and fostering community interaction to drive marketing efforts.
- Collaborating with cross-functional teams to ensure consistent branding and messaging across all social media platforms.
- Staying up-to-date with the latest social media trends and tools to optimize strategies and enhance brand awareness.
ASSUMPTION: This role requires a strong understanding of major social media platforms and the ability to create engaging content tailored to various audiences.
📋 Key Responsibilities
✅ Develop and implement effective social media strategies to promote APTUS HEALTH CARE's services and engage with the audience.
✅ Create compelling content, analyze performance metrics, and foster community interaction to drive marketing efforts.
✅ Collaborate with cross-functional teams to ensure consistent branding and messaging across all social media platforms.
✅ Stay up-to-date with the latest social media trends and tools to optimize strategies and enhance brand awareness.
ASSUMPTION: The successful candidate will have a proven track record in social media marketing, with a strong understanding of the healthcare industry and its unique challenges.
🎯 Required Qualifications
Education: A Bachelor's degree in Marketing, Communications, or a related field is preferred but not required.
Experience: Proven experience in social media marketing or digital marketing, preferably in the healthcare industry.
Required Skills:
- Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Excellent writing, editing, and communication skills with a knack for creating engaging content.
- Ability to analyze data and metrics to assess performance and optimize strategies.
- Creative thinking and problem-solving skills.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and social media management platforms.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
Preferred Skills:
- Fluency in Spanish for better engagement with the local community.
- Experience with SEO and content marketing strategies.
ASSUMPTION: While a degree in Marketing or Communications is preferred, the company may consider candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $17-$20 per hour (Based on experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time or Part-time, flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards for social media marketing roles in the healthcare industry. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare services
Company Size: Small (less than 50 employees)
Founded: 2015
Company Description:
- APTUS HEALTH CARE is a growing healthcare provider focused on delivering high-quality, patient-centered care.
- The company offers a range of services, including primary care, specialty care, and urgent care.
- APTUS HEALTH CARE is committed to building strong relationships with its patients and the local community.
Company Specialties:
- Primary care
- Specialty care
- Urgent care
Company Website: https://www.aptushealthcare.com/
ASSUMPTION: APTUS HEALTH CARE is a small, growing healthcare provider with a strong focus on patient care and community engagement.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Hybrid (on-site with flexible remote work options)
Growth Opportunities:
- Potential to take on additional responsibilities as the company grows.
- Opportunities for professional development and training.
- Possibility to transition into a full-time, on-site role as the company expands.
ASSUMPTION: This role offers opportunities for growth and development within the company as it continues to expand its services and patient base.
🌍 Location & Work Environment
Office Type: Modern, patient-centered healthcare facility
Office Location(s): McAllen, Texas
Geographic Context:
- McAllen is located in the southern tip of Texas, near the Mexican border.
- The city has a diverse population and a growing healthcare industry.
- The cost of living in McAllen is relatively low compared to other major cities in Texas.
Work Schedule: Flexible hours with a focus on work-life balance
ASSUMPTION: The work environment at APTUS HEALTH CARE is collaborative and patient-focused, with a strong emphasis on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager
- Final interview with the Practice Manager
- Background check and offer
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media platforms and analytics
- Communication and interpersonal skills
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with social media marketing and any relevant healthcare industry experience.
- Include examples of engaging content you've created for social media platforms.
- Demonstrate your understanding of the local market and how you can help APTUS HEALTH CARE engage with the community.
ATS Keywords: Social media marketing, digital marketing, content creation, performance analysis, community engagement, graphic design, organizational skills, communication skills, writing skills, editing skills, healthcare industry, patient care, community engagement, social media strategies, social media management platforms
ASSUMPTION: The application process at APTUS HEALTH CARE is designed to assess the candidate's creativity, communication skills, and understanding of the healthcare industry and social media marketing.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, Twitter, LinkedIn
- Graphic design tools: Canva, Adobe Creative Suite
- Social media management platforms: Hootsuite, Buffer, Sprout Social
- Analytics tools: Google Analytics, Facebook Insights, Twitter Analytics
ASSUMPTION: The successful candidate will have experience with the listed tools and technologies, or a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Community engagement
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Flexible and adaptable
- Collaborative and team-oriented
- Patient-focused and empathetic
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong understanding of the local market and how to engage with diverse communities?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a passion for healthcare and a commitment to patient-centered care?
ASSUMPTION: A successful candidate for this role will be a creative and strategic thinker with a strong understanding of the local market and a commitment to patient-centered care.
⚠️ Potential Challenges
- Managing multiple social media platforms and creating engaging content for each.
- Analyzing performance metrics and optimizing strategies to improve engagement and brand awareness.
- Balancing the demands of a hybrid work arrangement, with both on-site and remote work requirements.
- Adapting to the unique challenges and regulations of the healthcare industry.
ASSUMPTION: The successful candidate will be able to navigate these challenges and adapt to the unique demands of the role and the industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the healthcare industry and its unique regulations.
- Compared to other social media marketing roles, this position offers the opportunity to work in a patient-centered environment and make a direct impact on patient care.
- Career progression in this role may include opportunities to take on additional responsibilities, such as managing a team or expanding into other marketing channels.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, and candidates should be prepared to adapt to the specific demands of the healthcare industry.
📝 Sample Projects
- Developing and implementing a social media strategy to promote a new healthcare service or facility.
- Creating engaging content for social media platforms, such as patient testimonials, educational resources, and health tips.
- Analyzing performance metrics to assess the effectiveness of social media campaigns and optimize strategies.
ASSUMPTION: These sample projects are designed to assess the candidate's ability to create engaging content, analyze performance metrics, and optimize social media strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for APTUS HEALTH CARE?
- What are the most significant challenges facing the healthcare industry, and how can this role help address them?
- How does APTUS HEALTH CARE engage with the local community, and how can this role contribute to those efforts?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to assess whether the position is a good fit for their career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with social media marketing and any relevant healthcare industry experience.
- Prepare examples of engaging content you've created for social media platforms.
- Demonstrate your understanding of the local market and how you can help APTUS HEALTH CARE engage with the community.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
