Social Media Marketer (Influencer Marketing Focus)

📌 Core Information

🔹 Job Title: Social Media Marketer (Influencer Marketing Focus)

🔹 Company: MassCampaigns (a unit of Customerlabs)

🔹 Location: Teynampet, Chennai, Tamil Nadu, India (Full-time, In-office work)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies for clients
• Managing social media campaigns across various platforms
• Collaborating with cross-functional teams for cohesive strategies
• Utilizing AI tools for content management, optimization, and performance insights
• Monitoring trends, updates, and industry shifts to ensure strategies remain relevant

ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing trends, and campaign metrics. Excellent communication skills and the ability to work under tight deadlines are essential. Experience with AI tools for social media management and optimization is a plus.

📋 Key Responsibilities

✅ Influencer Marketing Strategy: Develop and execute influencer marketing strategies for clients, including identifying suitable influencers, negotiating collaborations, and ensuring campaigns align with brand goals.

✅ Social Media Campaign Management: Plan, execute, and optimize social media campaigns across platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and others. Ensure campaigns are executed efficiently and meet key performance metrics such as engagement, reach, and conversions.

✅ Influencer Outreach & Relationship Management: Build and maintain relationships with influencers and agencies, and leverage existing contacts (if applicable) to source new influencer opportunities.

✅ Content Creation & Strategy: Develop engaging social media content (posts, videos, stories, etc.) that aligns with both the brand's voice and influencer partnerships. Ensure content is optimized for various platforms and audiences.

✅ AI Tools Integration: Utilize AI-powered tools to streamline campaign management, improve content creation, optimize scheduling, and generate performance insights. Stay updated on new AI tools to enhance efficiency.

✅ Analytics & Reporting: Monitor the performance of influencer-driven and organic social media campaigns. Track KPIs, analyze results, and provide clients with detailed performance reports and actionable insights for improvement.

✅ Creative Concept Development: Generate innovative content and campaign concepts that resonate with target audiences and can be executed under tight deadlines.

✅ Community Engagement: Manage social media interactions, respond to comments and direct messages, and foster positive relationships with followers and influencers.

✅ Trend Monitoring: Stay ahead of social media trends, platform updates, and industry shifts to ensure strategies remain relevant and engaging.

✅ Collaboration: Work closely with cross-functional teams, including creative, design, and strategy teams, to ensure cohesive and effective social media and influencer marketing strategies.

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to execute high-quality work under tight deadlines. Creative thinking and a deep understanding of digital marketing principles, including content creation, paid ads, and social media strategies, are essential.

🎯 Required Qualifications

Education: Relevant degree or diploma in Marketing, Communications, or a related field.

Experience: Proven experience as a Social Media Marketer or Influencer Marketing Specialist, with a strong portfolio of successful campaigns.

Required Skills:

• Strong understanding of social media platforms, influencer marketing trends, and campaign metrics
• Familiarity with AI tools for social media management and optimization
• Excellent attention to detail and ability to execute high-quality work under tight deadlines
• Strong written and verbal communication skills with the ability to adapt tone and messaging for different platforms and audiences
• Creative thinker with the ability to come up with innovative campaign concepts and social media content ideas
• In-depth understanding of digital marketing principles, including content creation, paid ads, and social media strategies

Preferred Skills (Nice-to-Have):

• Experience with paid social media ads (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.)
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visuals
• Experience using influencer marketing software
• Knowledge of analytics tools and platforms for tracking and reporting campaign success

ASSUMPTION: This role requires existing relationships with influencers and talent agencies to be a significant plus.

💰 Compensation & Benefits

Salary Range: INR 600,000 - 1,200,000 per annum (depending on experience and skills)

Benefits:

• Competitive salary and benefits package
• Collaborative and creative work environment
• Opportunities for professional growth and skill development
• Challenging work assignments

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Chennai, Tamil Nadu. The actual salary may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing & Advertising

Company Size: 51-200 employees

Founded: 2013

Company Description:

• MassCampaigns (a unit of Customerlabs) helps SMBs revolutionize their marketing with first-party data ops
• The platform makes it easy to collect, unify, and activate customer data across ad platforms
• The company helps businesses future-proof marketing by attaining best-in-class first-party maturity levels set by leaders like Google and Facebook

Company Specialties:

• Customer Data Platform
• First-party data
• PPM
• Ecommerce marketing
• CDP
• Conversion tracking in Google Ads
• Google Ads
• Conversions API
• CAPI
• Digital Marketing
• LinkedIn Marketing
• SaaS
• Meta Ads
• Facebook Ads
• MarTechStack
• Data privacy
• Privacy + Personalization
• Ad Personalization
• First party data
• No Code CDP
• Conversion Tracking Setup
• No Code Event Tracking Setup
• GA4
• Omnichannel Marketing
• Ecommerce Ads Personalization
• Lead Gen
• Demand Gen
• SaaS Ads personalization
• And First party data use cases

Company Website: customerlabs.com

ASSUMPTION: MassCampaigns is a unit of Customerlabs, which is a privately held company founded in 2013. The company specializes in helping SMBs revolutionize their marketing with first-party data ops and has a strong focus on data privacy, ad personalization, and first-party data use cases.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the company.

Work Arrangement: This role is on-site and requires working from the company's office in Teynampet, Chennai, Tamil Nadu, India.

Growth Opportunities:

• Potential career growth into senior roles within the marketing department or related fields
• Opportunities to work on high-impact projects and campaigns, driving significant business growth
• Chances to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on more responsibilities and advance within the company as they gain experience and demonstrate their skills.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with a collaborative work environment

Office Location(s): 2711 Centerville Road, Suite 400, Willington, New Castle, DE 19808, US and No 271, Scheme Road, Anna Salai, Teynampet, 2nd floor, Suite-1, MaanSarovar Tower, Chennai, Tamil Nadu 600018, IN

Geographic Context:

• Chennai, Tamil Nadu, India, is a major metropolitan city with a population of over 9 million people
• The office is located in the Teynampet area, which is a bustling commercial and residential district in the heart of the city
• The area is well-connected by public transportation and offers easy access to shopping, dining, and entertainment options

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the work schedule may vary depending on project requirements and team needs.

ASSUMPTION: The work environment at MassCampaigns is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning. The company offers a modern office space with state-of-the-art facilities to support its employees' productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications
• Final round interviews or assessments to evaluate problem-solving skills, creativity, and cultural alignment

Key Assessment Areas:

• Understanding of social media platforms, influencer marketing trends, and campaign metrics
• Communication skills, both written and verbal, with the ability to adapt tone and messaging for different platforms and audiences
• Creativity and innovation in content creation and campaign concept development
• Problem-solving skills and the ability to work under tight deadlines
• Cultural fit and alignment with the company's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare examples of previous influencer marketing campaigns you've worked on, including any existing influencer contacts or AI tools experience
• Research the company and its products to demonstrate your understanding of their mission and values
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and enthusiasm for the role

ASSUMPTION: The interview process at MassCampaigns is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's growth. The team values candidates who are proactive, innovative, and passionate about driving results in the dynamic marketing landscape.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• AI-powered tools for content management, optimization, and performance insights (e.g., Brand24, Grammarly, CanIRank)
• Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating visuals
• Influencer marketing software (e.g., Grin, Upfluence, AspireIQ)

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the company's evolving tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and approaches to drive growth and success
• Collaboration: Working together to achieve common goals and exceed expectations
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer-centricity: Focusing on customer needs and delivering exceptional experiences
• Continuous learning: Encouraging personal and professional growth and development

Work Style:

• Dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning
• Results-driven, with a focus on delivering tangible outcomes and driving business growth
• Adaptable and flexible, with the ability to thrive in a changing and unpredictable work environment
• Customer-focused, with a deep understanding of customer needs and preferences

Self-Assessment Questions:

• How do your personal values align with the company's core values, particularly 'innovation' and 'collaboration'?
• Can you describe a time when you had to adapt to a significant change in your work environment, and how did you approach it?
• How do you ensure that your work remains customer-centric, even when faced with tight deadlines and competing priorities?

ASSUMPTION: MassCampaigns values candidates who are passionate about driving results, embracing innovation, and working collaboratively to achieve common goals. The company seeks individuals who are adaptable, customer-focused, and committed to continuous learning and professional growth.

⚠️ Potential Challenges

• Managing multiple influencer marketing campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the latest trends and updates in social media platforms and influencer marketing strategies, necessitating continuous learning and adaptation
• Working in a fast-paced environment with tight deadlines, demanding strong time management and prioritization skills
• Collaborating with cross-functional teams and stakeholders, requiring excellent communication and interpersonal skills

ASSUMPTION: The role of Social Media Marketer at MassCampaigns presents various challenges, including managing multiple campaigns, staying updated on industry trends, working under tight deadlines, and collaborating with diverse teams. However, the company offers a dynamic and supportive work environment that encourages growth and professional development.

📈 Similar Roles Comparison

• Compared to related roles in digital marketing or advertising, this role places a stronger emphasis on influencer marketing, content creation, and AI-driven optimization
• In the broader marketing industry, this role requires a more specialized skill set in social media management, influencer marketing, and AI tools
• Career paths in this role may lead to senior positions in marketing, such as Marketing Manager or Director of Marketing, with a focus on digital and social media strategies

ASSUMPTION: While this role shares similarities with other marketing and advertising positions, it requires a unique combination of skills and experiences in influencer marketing, social media management, and AI-driven optimization. The career path for this role may differ from more traditional marketing roles, with a greater emphasis on digital and social media strategies.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a major e-commerce client, including identifying and collaborating with influencers, creating engaging content, and analyzing campaign performance
• Managing a social media campaign for a B2B tech company, driving brand awareness and lead generation through targeted content and engagement strategies
• Creating and implementing an AI-driven content optimization strategy for a retail client, improving engagement and conversions across multiple social media platforms

ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the role and the company's client portfolio. However, they provide a sense of the types of projects a Social Media Marketer at MassCampaigns may work on, highlighting the importance of influencer marketing, social media management, and AI-driven optimization in driving business growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging influencer marketing campaign you've worked on, and how did you overcome any obstacles you faced?
• How do you stay up-to-date with the latest trends and updates in social media platforms and influencer marketing strategies?
• Can you provide an example of a time when you had to adapt your content strategy to accommodate a significant change in your target audience or the market landscape?
• How do you prioritize and manage multiple influencer marketing campaigns simultaneously, ensuring each campaign receives the attention it deserves?
• Can you describe a situation where you had to collaborate with a difficult stakeholder or team member, and how did you ensure the project's success despite the challenges?

ASSUMPTION: The interview questions listed are designed to assess candidates' skills, experiences, and cultural fit for the role of Social Media Marketer at MassCampaigns. By asking thoughtful and insightful questions, candidates can demonstrate their qualifications and enthusiasm for the position, while also gaining a deeper understanding of the company's values, work environment, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your updated resume, along with samples or case studies of previous influencer marketing and social media campaigns you've worked on. Highlight any existing influencer contacts or AI tools experience that would benefit the agency.
• Prepare for a phone or video screening to assess your communication skills and cultural fit with the company.
• Participate in in-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications. Be prepared to provide examples of your work and share your thoughts on industry trends and best practices.
• Complete final round interviews or assessments to evaluate your problem-solving skills, creativity, and cultural alignment with the company.
• Follow up with the hiring manager or HR representative after each interview round to express your continued interest in the position and inquire about next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.