S

Social Media Marketer – Jamaica

SkillHat
Full-time
On-site
Jamaica
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Social Media Marketer – Jamaica

πŸ”Ή Company: SkillHat

πŸ”Ή Location: Jamaica

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (based in Jamaica)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.
  • Creating and managing content that drives engagement and generates at least 400 organic leads per month.
  • Designing and promoting lead magnets and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.
  • Analyzing data and feedback to refine social media campaigns and improve performance.
  • Using tools like Zoho CRM and Zoho Social to manage and track interactions, and recommending new tools to enhance productivity.
  • Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.

ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills. The ideal candidate will be comfortable working remotely and collaborating with a diverse team.

πŸ“‹ Key Responsibilities

βœ… Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.

βœ… Creating and managing content that drives engagement and generates at least 400 organic leads per month.

βœ… Designing and promoting lead magnets and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.

βœ… Analyzing data and feedback to refine social media campaigns and improve performance.

βœ… Using tools like Zoho CRM and Zoho Social to manage and track interactions, and recommending new tools to enhance productivity.

βœ… Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.

ASSUMPTION: The role requires a balance of creative and analytical skills. The candidate should be comfortable working independently and managing multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience in social media marketing with a track record of driving organic growth.

Required Skills:

  • Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
  • Ability to create engaging content, including graphics, short videos, and written posts.
  • Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).

Preferred Skills:

  • Experience with lead generation and nurturing strategies.
  • Fluency in Spanish or French (in addition to English).

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing past social media content and results. They should be comfortable using data to inform their strategies and be able to work effectively in a remote team.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is CAD 55,000 - 70,000 per year, based on industry standards for social media marketing roles in Jamaica and the candidate's level of experience.

Benefits:

  • Health, dental, and vision insurance.
  • Retirement savings plan with company matching.
  • Flexible work hours and remote work options.
  • Professional development opportunities and training.

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility to accommodate different time zones and team meetings. The candidate should be available during core business hours in Jamaica.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's level of experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SkillHat operates in the e-learning industry, focusing on providing expert training and career coaching in tech skills.

Company Size: SkillHat is a small company with 11-50 employees, which means the candidate will have the opportunity to make a significant impact and work closely with senior leadership.

Founded: SkillHat was founded in 2020, making it a relatively new company with a strong focus on growth and innovation.

Company Description:

  • SkillHat trains motivated people in tech skills and places them in strategic roles at the world's best companies.
  • The company offers immersive, hands-on courses that teach cutting-edge, in-demand technical and strategic skills.
  • SkillHat provides expert instructors with decades of global experience to mentor and support its students.

Company Specialties:

  • Project Management
  • Business Analysis
  • Certified Scrum Master
  • Certified Scrum Product Owner

Company Website: https://skillhat.ca

ASSUMPTION: SkillHat's focus on tech skills and strategic roles means the candidate should have a strong interest in and understanding of the tech industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media marketing.

Reporting Structure: The Social Media Marketer will report directly to the Marketing Manager and collaborate with various departments, including Sales and Content Creation.

Work Arrangement: This is a remote role based in Jamaica, with some flexibility for working hours to accommodate different time zones.

Growth Opportunities:

  • As SkillHat continues to grow, there may be opportunities for the candidate to take on more responsibility and advance their career within the company.
  • The candidate may have the opportunity to work on special projects or initiatives that could lead to new skills and experiences.
  • SkillHat offers professional development opportunities and training to help employees grow and advance in their careers.

ASSUMPTION: The candidate should be comfortable working remotely and be able to manage their time effectively to meet deadlines and goals.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): N/A

Geographic Context:

  • Jamaica has a tropical climate, with temperatures ranging from 77Β°F to 91Β°F (25Β°C to 33Β°C) throughout the year.
  • The official language of Jamaica is English, with Jamaican Patois also widely spoken.
  • Jamaica has a diverse culture, with influences from Africa, Europe, and the Caribbean.

Work Schedule: The candidate should be available during core business hours in Jamaica and be able to work a standard workweek of 40 hours, with some flexibility for meetings and collaboration with team members in different time zones.

ASSUMPTION: The candidate should be comfortable working in a remote environment and be able to manage their time effectively to meet deadlines and goals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video call interview with the hiring manager.
  • Skills assessment or case study presentation.
  • Final interview with senior leadership.

Key Assessment Areas:

  • Creativity and content creation skills.
  • Understanding of social media algorithms and best practices.
  • Data analysis and reporting skills.
  • Collaboration and communication skills.

Application Tips:

  • Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
  • Include a portfolio or examples of your social media content and campaigns.
  • Be prepared to discuss your understanding of social media algorithms and best practices, as well as your data analysis and reporting skills.
  • Demonstrate your ability to work effectively in a remote team and manage your time effectively.

ATS Keywords: Social media marketing, content creation, lead generation, data analysis, CRM, social media management, collaboration, creativity

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.

πŸ› οΈ Tools & Technologies

  • Zoho CRM
  • Zoho Social
  • Canva (for graphic design)
  • Hootsuite or Buffer (for social media scheduling)
  • Google Analytics

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Expertise
  • Collaboration
  • Growth

Work Style:

  • Remote and flexible work arrangements
  • Data-driven decision making
  • Collaborative and supportive team environment
  • Focus on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a remote work environment and enjoy working independently?
  • Are you comfortable using data to inform your strategies and make decisions?
  • Do you enjoy collaborating with a diverse team and working on multiple projects simultaneously?

ASSUMPTION: The ideal candidate will be a self-starter with strong communication skills and a passion for social media marketing.

⚠️ Potential Challenges

  • The role may require working outside of standard business hours to accommodate different time zones and team meetings.
  • The candidate may face competition from other social media marketers and agencies for organic reach and engagement.
  • The role may require the candidate to stay up-to-date with the latest social media trends and algorithm changes.
  • The candidate may need to manage multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager or Marketing Coordinator position, but with a focus on organic lead generation and a remote work arrangement.
  • In the e-learning industry, social media marketing plays a crucial role in driving brand awareness, lead generation, and customer engagement.
  • This role offers the opportunity to work with a diverse team and gain experience in a fast-growing industry.

ASSUMPTION: The candidate should research similar roles and companies in the e-learning industry to better understand the market and competition.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to generate 500 organic leads in one month.
  • Creating a series of engaging videos to promote a new course offering.
  • Designing and promoting a lead magnet to capture email addresses and nurture leads.

ASSUMPTION: The candidate should be prepared to discuss their experience with similar projects and provide examples of their work.

❓ Key Questions to Ask During Interview

  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?
  • How does the marketing team collaborate with other departments, such as Sales and Content Creation?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support its employees in working remotely and maintaining a healthy work-life balance?
  • What is the company's approach to data-driven decision making, and how does it inform marketing strategies?

ASSUMPTION: The candidate should prepare thoughtful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
  • Include a portfolio or examples of your social media content and campaigns.
  • Prepare for your interview by researching the company and practicing your responses to common interview questions.
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.