📌 Core Information
🔹 Job Title: Social Media Marketer – Jamaica
🔹 Company: SkillHat
🔹 Location: Jamaica
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (based in Jamaica)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.
- Creating and managing content that drives engagement and generates at least 400 organic leads per month.
- Designing and promoting lead magnets and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.
- Analyzing data and feedback to refine social media campaigns and improve performance.
- Using tools like Zoho CRM and Zoho Social to manage and track interactions, and recommending new tools to enhance productivity.
- Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills. The ideal candidate will be comfortable working remotely and collaborating with a diverse team.
📋 Key Responsibilities
✅ Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.
✅ Creating and managing content that drives engagement and generates at least 400 organic leads per month.
✅ Designing and promoting lead magnets and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.
✅ Analyzing data and feedback to refine social media campaigns and improve performance.
✅ Using tools like Zoho CRM and Zoho Social to manage and track interactions, and recommending new tools to enhance productivity.
✅ Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
ASSUMPTION: The role requires a balance of creative and analytical skills. The candidate should be comfortable working independently and managing multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven experience in social media marketing with a track record of driving organic growth.
Required Skills:
- Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
- Ability to create engaging content, including graphics, short videos, and written posts.
- Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).
Preferred Skills:
- Experience with lead generation and nurturing strategies.
- Fluency in Spanish or French (in addition to English).
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing past social media content and results. They should be comfortable using data to inform their strategies and be able to work effectively in a remote team.
💰 Compensation & Benefits
Salary Range: The salary range for this role is CAD 55,000 - 70,000 per year, based on industry standards for social media marketing roles in Jamaica and the candidate's level of experience.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company matching.
- Flexible work hours and remote work options.
- Professional development opportunities and training.
Working Hours: This role requires a standard workweek of 40 hours, with some flexibility to accommodate different time zones and team meetings. The candidate should be available during core business hours in Jamaica.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's level of experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: SkillHat operates in the e-learning industry, focusing on providing expert training and career coaching in tech skills.
Company Size: SkillHat is a small company with 11-50 employees, which means the candidate will have the opportunity to make a significant impact and work closely with senior leadership.
Founded: SkillHat was founded in 2020, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- SkillHat trains motivated people in tech skills and places them in strategic roles at the world's best companies.
- The company offers immersive, hands-on courses that teach cutting-edge, in-demand technical and strategic skills.
- SkillHat provides expert instructors with decades of global experience to mentor and support its students.
Company Specialties:
- Project Management
- Business Analysis
- Certified Scrum Master
- Certified Scrum Product Owner
Company Website: https://skillhat.ca
ASSUMPTION: SkillHat's focus on tech skills and strategic roles means the candidate should have a strong interest in and understanding of the tech industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media marketing.
Reporting Structure: The Social Media Marketer will report directly to the Marketing Manager and collaborate with various departments, including Sales and Content Creation.
Work Arrangement: This is a remote role based in Jamaica, with some flexibility for working hours to accommodate different time zones.
Growth Opportunities:
- As SkillHat continues to grow, there may be opportunities for the candidate to take on more responsibility and advance their career within the company.
- The candidate may have the opportunity to work on special projects or initiatives that could lead to new skills and experiences.
- SkillHat offers professional development opportunities and training to help employees grow and advance in their careers.
ASSUMPTION: The candidate should be comfortable working remotely and be able to manage their time effectively to meet deadlines and goals.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): N/A
Geographic Context:
- Jamaica has a tropical climate, with temperatures ranging from 77°F to 91°F (25°C to 33°C) throughout the year.
- The official language of Jamaica is English, with Jamaican Patois also widely spoken.
- Jamaica has a diverse culture, with influences from Africa, Europe, and the Caribbean.
Work Schedule: The candidate should be available during core business hours in Jamaica and be able to work a standard workweek of 40 hours, with some flexibility for meetings and collaboration with team members in different time zones.
ASSUMPTION: The candidate should be comfortable working in a remote environment and be able to manage their time effectively to meet deadlines and goals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the hiring manager.
- Skills assessment or case study presentation.
- Final interview with senior leadership.
Key Assessment Areas:
- Creativity and content creation skills.
- Understanding of social media algorithms and best practices.
- Data analysis and reporting skills.
- Collaboration and communication skills.
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio or examples of your social media content and campaigns.
- Be prepared to discuss your understanding of social media algorithms and best practices, as well as your data analysis and reporting skills.
- Demonstrate your ability to work effectively in a remote team and manage your time effectively.
ATS Keywords: Social media marketing, content creation, lead generation, data analysis, CRM, social media management, collaboration, creativity
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Zoho CRM
- Zoho Social
- Canva (for graphic design)
- Hootsuite or Buffer (for social media scheduling)
- Google Analytics
ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Expertise
- Collaboration
- Growth
Work Style:
- Remote and flexible work arrangements
- Data-driven decision making
- Collaborative and supportive team environment
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable using data to inform your strategies and make decisions?
- Do you enjoy collaborating with a diverse team and working on multiple projects simultaneously?
ASSUMPTION: The ideal candidate will be a self-starter with strong communication skills and a passion for social media marketing.
⚠️ Potential Challenges
- The role may require working outside of standard business hours to accommodate different time zones and team meetings.
- The candidate may face competition from other social media marketers and agencies for organic reach and engagement.
- The role may require the candidate to stay up-to-date with the latest social media trends and algorithm changes.
- The candidate may need to manage multiple projects and deadlines simultaneously, requiring strong organizational skills and time management.
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Marketing Coordinator position, but with a focus on organic lead generation and a remote work arrangement.
- In the e-learning industry, social media marketing plays a crucial role in driving brand awareness, lead generation, and customer engagement.
- This role offers the opportunity to work with a diverse team and gain experience in a fast-growing industry.
ASSUMPTION: The candidate should research similar roles and companies in the e-learning industry to better understand the market and competition.
📝 Sample Projects
- Developing and executing a social media campaign to generate 500 organic leads in one month.
- Creating a series of engaging videos to promote a new course offering.
- Designing and promoting a lead magnet to capture email addresses and nurture leads.
ASSUMPTION: The candidate should be prepared to discuss their experience with similar projects and provide examples of their work.
❓ Key Questions to Ask During Interview
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the marketing team collaborate with other departments, such as Sales and Content Creation?
- What opportunities are there for professional development and growth within the company?
- How does the company support its employees in working remotely and maintaining a healthy work-life balance?
- What is the company's approach to data-driven decision making, and how does it inform marketing strategies?
ASSUMPTION: The candidate should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio or examples of your social media content and campaigns.
- Prepare for your interview by researching the company and practicing your responses to common interview questions.
- Follow up with the hiring manager one week after your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
