📌 Core Information
🔹 Job Title: Social Media Marketer – Nigeria
🔹 Company: SkillHat
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Nigeria)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies across LinkedIn, Instagram, and the website.
- Generating at least 400 organic leads per month through engaging content and lead magnets.
- Analyzing data and feedback to refine social media campaigns and improve performance.
- Collaborating cross-functionally with marketing, content creators, and other departments for cohesive brand messaging.
ASSUMPTION: This role requires a high level of creativity, data analysis, and cross-functional collaboration. It is ideal for a self-starter who can work independently and remotely.
📋 Key Responsibilities
✅ Developing and executing creative social media strategies across LinkedIn, Instagram, and the website.
✅ Creating and managing content that drives engagement and generates at least 400 organic leads per month.
✅ Designing and promoting lead magnets (e.g., eBooks, guides) and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.
✅ Analyzing data and feedback to refine social media campaigns and improve performance.
✅ Using tools like Zoho CRM and Zoho Social to manage and track interactions; recommending new tools that enhance productivity.
✅ Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
ASSUMPTION: The role requires a strong understanding of social media platforms, algorithms, and best practices. It also demands excellent communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven experience in social media marketing with a track record of driving organic growth.
Required Skills:
- Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
- Ability to create engaging content, including graphics, short videos, and written posts.
- Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).
Preferred Skills:
- Experience with lead generation strategies and tools.
- Fluency in additional languages (e.g., French, Spanish, Portuguese).
ASSUMPTION: Candidates should have a proven track record in social media marketing and be comfortable working remotely with a high degree of independence.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Nigeria is typically between ₦5,000,000 - ₦8,000,000 per annum, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in the region.
Benefits:
- Remote work flexibility.
- Opportunities for professional development and growth.
- Health insurance and other benefits (details to be confirmed).
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits package is subject to confirmation and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: SkillHat operates in the e-learning industry, focusing on training professionals in tech skills and placing them in strategic roles at leading companies worldwide.
Company Size: SkillHat is a small company with 11-50 employees, providing a dynamic and agile work environment.
Founded: SkillHat was founded in 2020, making it a relatively young and innovative company.
Company Description:
- SkillHat offers immersive, hands-on courses teaching cutting-edge, in-demand technical and strategic skills.
- The company provides expert training, coaching, and community to help professionals launch their dream careers in tech.
- SkillHat's programs include Business Analysis, Scrum, User Experience Design, Product Management, Project Management, and No-Code Software Development.
Company Specialties:
- Project Management
- Business Analysis
- Certified Scrum Master and Certified Scrum Product Owner
Company Website: skillhat.ca
ASSUMPTION: Working at SkillHat offers opportunities for professional growth and exposure to a global network of tech professionals and companies.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media marketing.
Reporting Structure: The Social Media Marketer will report directly to the Marketing Manager and collaborate with various departments, including Sales and Content Creation.
Work Arrangement: This is a remote role based in Nigeria, with flexible hours to accommodate different time zones.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions.
- Opportunities to work on global campaigns and gain international experience.
- Professional development through SkillHat's training programs and industry events.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: Remote (no physical office).
Office Location(s): Lagos, Nigeria.
Geographic Context:
- Lagos is the commercial hub of Nigeria and the largest city in Africa, with a vibrant and growing tech industry.
- The city offers a mix of urban and suburban living, with various neighborhoods catering to different lifestyles.
- Lagos has a tropical climate, with high temperatures and humidity year-round.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: Working remotely in Lagos offers a unique blend of urban convenience and African culture, with a diverse range of dining, entertainment, and leisure options.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical assessment or case study presentation.
- Final interview with the Marketing Manager and/or other team members.
Key Assessment Areas:
- Creativity and innovation in social media strategy.
- Data analysis and interpretation skills.
- Cross-functional collaboration and communication skills.
- Cultural fit and alignment with SkillHat's values.
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results.
- Demonstrate your understanding of the Nigerian market and how you can drive organic growth for SkillHat in the region.
ATS Keywords: Social Media Marketing, Lead Generation, Data Analysis, CRM Tools, Zoho CRM, Zoho Social, Engagement Strategies, Brand Messaging, Cross-Functional Collaboration, Creative Strategy, Instagram, LinkedIn, Graphic Design, Video Production, Written Communication
ASSUMPTION: The application process for this role may involve multiple stages, including assessments and interviews, to evaluate the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Zoho CRM
- Zoho Social
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social)
ASSUMPTION: Familiarity with these tools is preferred, but candidates with a willingness to learn quickly will also be considered.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Expertise
- Community
- Integrity
Work Style:
- Self-starter and independent worker
- Strong data-driven decision-making skills
- Excellent communication and collaboration skills
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of independence?
- Are you comfortable working with data and using it to inform your strategies?
- Do you have strong communication and collaboration skills, and can you work effectively with diverse teams?
ASSUMPTION: Candidates who align with SkillHat's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously.
- Adapting to the unique cultural and linguistic nuances of the Nigerian market.
- Working remotely and maintaining productivity in a dynamic, fast-paced environment.
- Balancing creativity with data-driven decision-making.
ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, and a data-driven approach to social media marketing.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media and lead generation, with a strong emphasis on data analysis and optimization.
- In the Nigerian market, this role requires a deep understanding of local trends, cultural nuances, and language preferences to drive organic growth.
- Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Director of Marketing, with opportunities to work on global campaigns and gain international experience.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on social media and data-driven decision-making.
📝 Sample Projects
- Developing and executing a social media campaign targeting Nigerian tech professionals, resulting in a 50% increase in organic leads.
- Creating a series of engaging video tutorials showcasing SkillHat's training programs, with a 30% increase in video views and shares.
- Designing and promoting a lead magnet (e.g., eBook) on the latest trends in tech, generating over 1,000 leads and contributing to a 20% increase in course enrollments.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and potential impact of the Social Media Marketer role at SkillHat.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for social media marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- Can you provide examples of successful social media campaigns the company has run in the past, and what made them effective?
- How does the company approach remote work and collaboration, particularly with team members in different time zones?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results.
- Prepare for a technical assessment or case study presentation, demonstrating your data analysis and strategic planning skills.
- Follow up with the HR department one week after your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
