📌 Core Information
🔹 Job Title: Social Media Marketer – Philippines
🔹 Company: SkillHat
🔹 Location: Philippines
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Philippines)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.
- Creating and managing content that drives engagement and generates organic leads.
- Designing and promoting lead magnets and collaborating with sales teams to optimize lead follow-up.
- Analyzing data and feedback to refine social media campaigns and improve performance.
- Managing interactions using tools like Zoho CRM and Zoho Social, and recommending new tools to enhance productivity.
- Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills. It is ideal for someone who thrives on innovation and takes initiative.
📋 Key Responsibilities
✅ Developing and executing creative social media strategies across LinkedIn, Instagram, and the company website.
✅ Creating and managing content that drives engagement and generates at least 400 organic leads per month.
✅ Designing and promoting lead magnets (e.g., eBooks, guides) and collaborating with Sales Development Reps (SDRs) to optimize lead follow-up.
✅ Analyzing data and feedback to refine social media campaigns and improve performance.
✅ Using tools like Zoho CRM and Zoho Social to manage and track interactions; recommending new tools that enhance productivity.
✅ Collaborating cross-functionally with marketing, content creators, and other departments to ensure cohesive brand messaging and strategy.
ASSUMPTION: The role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven experience in social media marketing with a track record of driving organic growth.
Required Skills:
- Strong understanding of LinkedIn and Instagram algorithms and platform best practices.
- Ability to create engaging content, including graphics, short videos, and written posts.
- Familiarity with CRM and social media management tools, particularly Zoho CRM and Zoho Social (or willingness to learn quickly).
Preferred Skills:
- Experience with lead generation and management.
- Fluency in Filipino (Tagalog) and English.
ASSUMPTION: Candidates with experience in lead generation and management, as well as fluency in Filipino (Tagalog), may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 40,000 - 60,000 per month (based on industry standards for a mid-level social media marketer in the Philippines).
Benefits:
- Remote work flexibility.
- Opportunities for professional growth and development.
- Health insurance and other benefits (details to be confirmed).
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: The salary range is based on industry standards for a mid-level social media marketer in the Philippines. Benefits may vary and are subject to confirmation.
📌 Applicant Insights
🔍 Company Context
Industry: SkillHat operates in the e-learning industry, focusing on tech skills training and career placement.
Company Size: SkillHat is a small company with 11-50 employees, providing a collaborative and agile work environment.
Founded: SkillHat was founded in 2020, with a mission to train motivated people in tech skills and place them in strategic roles at the world's best companies.
Company Description:
- SkillHat offers immersive, hands-on courses teaching cutting-edge, in-demand technical and strategic skills.
- The company provides expert training, coaching, and community to help professionals launch their dream careers in tech.
- SkillHat focuses on producing resilient careers by teaching high-demand technical and strategic skills.
Company Specialties:
- Project Management
- Business Analysis
- Certified Scrum Master and Certified Scrum Product Owner
Company Website: skillhat.ca
ASSUMPTION: SkillHat's focus on tech skills training and career placement provides unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level social media marketer with opportunities for growth and development.
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: This is a remote role based in the Philippines, with flexible hours to accommodate different time zones.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department.
- Opportunities to expand skills and knowledge through training and mentorship programs.
- Chance to work on diverse projects and campaigns, gaining experience in various aspects of marketing.
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, with a focus on professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): N/A (remote work)
Geographic Context:
- The Philippines has a vibrant and growing tech industry, with numerous opportunities for career growth and development.
- The country offers a competitive cost of living, making it an attractive location for remote workers.
- The Philippines has a strong focus on education and English proficiency, providing a skilled workforce for tech companies.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: The remote work environment and flexible hours provide a high degree of work-life balance and flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the Hiring Manager.
- Technical assessment or case study to evaluate creative and analytical skills.
- Final interview with the Marketing Manager and/or other team members.
Key Assessment Areas:
- Creativity and innovation in social media strategy and content creation.
- Data-driven decision making and analytical skills.
- Communication and collaboration skills, both written and verbal.
- Understanding of LinkedIn and Instagram algorithms and platform best practices.
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results.
- Demonstrate your understanding of the role and company by researching SkillHat's mission and values, and addressing them in your application materials.
ATS Keywords: Social Media Marketing, Content Creation, Lead Generation, Data Analysis, CRM Tools, Zoho CRM, Zoho Social, Engagement Strategies, Cross-Functional Collaboration, Graphic Design, Video Production, Written Communication, Innovation, Initiative, Brand Growth, Algorithm Understanding
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Zoho CRM
- Zoho Social
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing tools (e.g., iMovie, Adobe Premiere Pro)
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social)
ASSUMPTION: Familiarity with these tools is preferred, but candidates with a willingness to learn quickly will also be considered.
👔 Cultural Fit Considerations
Company Values:
- Expertise: SkillHat values deep knowledge and expertise in tech skills training and career placement.
- Community: The company fosters a strong sense of community among its students, alumni, and employees.
- Growth: SkillHat encourages continuous learning and professional development for both its students and employees.
Work Style:
- Collaborative: SkillHat values teamwork and cross-functional collaboration.
- Agile: The company embraces an agile work environment, with a focus on flexibility and adaptability.
- Data-driven: SkillHat makes decisions based on data and evidence, with a strong emphasis on continuous improvement.
Self-Assessment Questions:
- Do you share SkillHat's passion for tech skills training and career placement?
- Are you comfortable working in a remote, agile work environment?
- Do you thrive on innovation, take initiative, and embrace a data-driven approach to decision making?
ASSUMPTION: Candidates who align with SkillHat's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The role requires a high degree of creativity and innovation, which can be challenging for some candidates.
- The role involves data-driven decision making and continuous improvement, which may require a steep learning curve for candidates without prior experience in social media marketing.
- The role is remote, which may present challenges in terms of communication and collaboration with team members in different time zones.
- The role requires a strong understanding of LinkedIn and Instagram algorithms and platform best practices, which may require ongoing learning and adaptation as the platforms evolve.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them in their application materials and interviews.
📈 Similar Roles Comparison
- This role is similar to other social media marketing roles, but with a focus on driving organic lead generation and continuous improvement based on data and feedback.
- Unlike some social media marketing roles, this role requires a strong understanding of LinkedIn and Instagram algorithms and platform best practices.
- This role offers opportunities for professional growth and development within the marketing department and the company as a whole.
ASSUMPTION: Candidates should research similar roles and compare them to this opportunity to ensure they are a good fit for their career goals and aspirations.
📝 Sample Projects
- Developing and executing a social media campaign to generate at least 400 organic leads per month.
- Designing and promoting a lead magnet (e.g., eBook, guide) to drive engagement and conversions.
- Analyzing data and feedback to refine social media campaigns and improve performance.
- Collaborating with sales teams to optimize lead follow-up and conversion rates.
ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities required in this role, but may vary depending on the specific needs and priorities of the company.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does SkillHat support the professional development and growth of its employees?
- Can you provide examples of how the company has adapted its social media strategies based on data and feedback?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
- How does SkillHat foster a collaborative and agile work environment, particularly in a remote setting?
ASSUMPTION: These questions provide a starting point for candidates to gather more information about the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your social media marketing experience and achievements.
- Include a portfolio showcasing past social media content (graphics, videos, captions, or campaign breakdowns) that highlights your creativity and results.
- Prepare for a phone or video call interview with the Hiring Manager, focusing on your creativity, innovation, and data-driven decision making skills.
- Follow up with the Hiring Manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
