📌 Core Information
🔹 Job Title: Social Media & Marketing Assistant
🔹 Company: Avis Budget Group
🔹 Location: Hybrid: 4 days office (Victoria, London), 1 day from home
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Ownership of organic social media content creation and strategy
- Collaboration with the marketing team on content strategy and brand assets
- Community management and engagement
- Video production for social media advertising
- Performance reporting and setting benchmarks for social media channels
ASSUMPTION: This role requires a proactive self-starter with a creative mindset and a willingness to take initiative. Prior experience in marketing or social media is preferred, but not required.
📋 Key Responsibilities
✅ Own the ideation and creation of content for all organic social media channels
✅ Work with the Head of Marketing to devise the overarching social media content strategy
✅ Own the creation of the content calendar and scheduling of posts across all organic social media channels
✅ Lead on influencer content creation to be used across organic and paid social media
✅ Produce regular social media performance reports, including setting benchmarks and targets across all platforms
✅ Plan, shoot, and edit social videos to be used across Zipcar UK’s advertising on social media (Meta, TikTok, YouTube)
✅ Collaborate with the Paid Media Marketing specialists to set live own and partner content on paid social media channels
✅ Community management alongside the marketing manager and member services team to ensure a consistently high level of communication to all members
✅ Support marketing team throughout the process of creating brand assets, including briefing and organizing photo and video shoots, as well as various other creative projects
✅ Support wider marketing team with content creation including for email and website
✅ Source marketing partners and assist with the delivery of partnership campaigns
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring a balance of innovative thinking and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s degree, or equivalent, in marketing, business, or a relevant field is preferable
Experience: Prior experience working in a marketing or social media-based role is preferable
Required Skills:
- Excellent creative skills and an innovative mindset, with prior knowledge or willingness to learn Adobe Creative Cloud tools
- In-depth knowledge of, and experience on, social media platforms (e.g., Instagram, Facebook, YouTube, TikTok)
- Ability to plan, shoot, and edit – generally produce – high-quality, creative, and on-brand social media assets (photos, videos)
- Excellent communication skills across a variety of stakeholders, both written and verbal
- Can-do attitude with a willingness to roll up your sleeves and get the job done!
Preferred Skills:
- Familiarity with social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Knowledge of the car-sharing industry or similar sectors
ASSUMPTION: While prior experience is preferred, the company is open to considering candidates with relevant skills and a strong portfolio, even if they lack formal experience.
💰 Compensation & Benefits
Salary Range: £22,000 - £26,000 per annum (AI-estimated, based on industry standards for entry-level marketing roles in London)
Benefits:
- 25 days holiday per year + bank holidays (pro-rated)
- The opportunity to work in a collaborative team
- Fun and friendly organizational culture
- Hybrid home and office working
Working Hours: Full-time, 40 hours per week, with a flexible hybrid work arrangement (4 days in the office, 1 day from home)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements, specifically car-sharing services
Company Size: 10,001+ employees (global), small team for this role
Founded: Avis Budget Group was founded in 1946, with Zipcar joining the group in 2013
Company Description:
- Avis Budget Group is a leading global provider of transportation solutions, operating in over 180 countries worldwide
- The company offers car rental services through its Avis and Budget brands, as well as car-sharing services through its Zipcar brand
- Avis Budget Group operates most of its car rental offices directly and through licensees in other parts of the world
Company Specialties:
- Corporate car rental
- Leisure car rental
- Commercial truck rental
- Consumer truck rental
- Car sales
Company Website: http://www.avisbudgetgroup.com
ASSUMPTION: Avis Budget Group is a large, global company with a strong presence in the transportation industry. However, the Zipcar UK team is relatively small, providing a more intimate work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Marketing, Zipcar UK
Work Arrangement: Hybrid, with 4 days in the office and 1 day working from home
Growth Opportunities:
- Progression to a Marketing Executive or similar role within the Zipcar UK team
- Expansion of responsibilities to include additional marketing channels or projects
- Opportunities to work on international marketing campaigns or projects within the Avis Budget Group
ASSUMPTION: This role offers a unique opportunity to gain experience in a global company while working in a small, collaborative team. There are clear paths for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Victoria, London
Office Location(s): Zipcar Victoria Office, 10-12 Semley Place, London SW1W 9QH
Geographic Context:
- Victoria is a vibrant, central London neighborhood with excellent transport links
- The office is close to local amenities, including shops, restaurants, and parks
- London offers a diverse and multicultural environment, with a wide range of cultural attractions and entertainment options
Work Schedule: Full-time, 40 hours per week, with a flexible hybrid work arrangement (4 days in the office, 1 day from home)
ASSUMPTION: The office location provides easy access to public transportation, making it convenient for employees to commute from various parts of London.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and a team member
- Final interview with the Head of Marketing, Zipcar UK
Key Assessment Areas:
- Creativity and innovative thinking
- Social media knowledge and experience
- Communication skills and teamwork
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Include examples of your social media content creation and community management experience
- Demonstrate your understanding of the car-sharing industry and Zipcar's unique value proposition
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Social Media, Marketing, Content Creation, Video Editing, Community Management, Adobe Creative Cloud, Communication Skills, Influencer Marketing, Performance Reporting, Creative Thinking, Collaboration, Brand Asset Creation, Partnership Campaigns, Proactivity, Initiative, Can-Do Attitude
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's specific hiring needs.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
- Social media platforms (Instagram, Facebook, YouTube, TikTok)
- Social media analytics tools (Hootsuite, Sprout Social, Google Analytics)
- Content calendar and scheduling tools (Hootsuite, Buffer, Sprout Social)
- Video editing software (Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms or updates existing ones.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
- Creative and innovative in approach to problem-solving
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you comfortable working in a collaborative team environment and contributing to shared goals?
- Do you have a can-do attitude and a willingness to take initiative and get things done?
ASSUMPTION: Avis Budget Group values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple social media channels and content creation deadlines
- Adapting to a fast-paced and dynamic work environment
- Collaborating with various internal teams and external partners
- Staying up-to-date with the latest social media trends and best practices
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Marketing Assistant position in other companies, but with a focus on the car-sharing industry and Zipcar's unique brand
- Compared to other marketing roles, this position places a strong emphasis on creative content creation and community management
- Career progression may include roles such as Marketing Executive, Marketing Manager, or similar positions within the Avis Budget Group
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on the car-sharing industry and Zipcar's unique brand sets it apart.
📝 Sample Projects
- Creating a social media content calendar for a quarterly marketing campaign
- Planning, shooting, and editing a video series to promote Zipcar's new car models
- Managing influencer partnerships and content creation for a seasonal promotion
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Zipcar UK's overall marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does the team collaborate and support each other in achieving shared goals?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your social media content creation and community management experience
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
