Social Media / Marketing Assistant (Remote)

📌 Core Information

🔹 Job Title: Social Media / Marketing Assistant (Remote)

🔹 Company: Valatam

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating and scheduling engaging social media content
• Monitoring social media channels and responding to interactions
• Researching and identifying trending topics relevant to the brand
• Designing graphics to enhance posts using tools like Canva or Adobe
• Analyzing social media metrics and preparing performance reports
• Staying updated with the latest social media trends and best practices

ASSUMPTION: This role requires a strong understanding of social media platforms and a creative flair for content creation. Familiarity with social media management tools is also essential.

📋 Key Responsibilities

✅ Assist in the creation and scheduling of engaging social media content across multiple platforms

✅ Monitor social media channels daily and respond to comments and messages in a timely manner

✅ Research and identify trending topics relevant to our brand and industry

✅ Help design and create graphics using tools like Canva or Adobe to enhance our posts

✅ Analyze social media metrics and prepare reports on performance and engagement

✅ Stay updated with the latest social media trends, tools, and best practices

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 1 year of proven experience managing social media platforms

Required Skills:

• Fluency in written and spoken English (C1/C2)
• Strong writing and communication skills
• Creativity and a keen eye for detail
• Familiarity with social media management tools such as Hootsuite, Buffer, or similar

Preferred Skills:

• Experience with graphic design tools like Canva or Adobe
• Knowledge of SEO and content marketing strategies

ASSUMPTION: While not explicitly stated, having experience with SEO and content marketing strategies could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $4/hr (approx $640-740/month) for entry-level positions, with ongoing pay increments at each work anniversary and discretionary client bonuses

Benefits:

• 7 US federal holidays as paid time off
• 4 days paid time off (over 65% of our clients provide even more PTO days)
• Monthly stipend for medical insurance (after an induction period)
• Birthday/Anniversary bonuses
• Gym/Wellness allowance
• Unlimited online fitness classes with our online personal training partner
• Invites to our annual Christmas parties and other in-person or online gatherings

Working Hours: Monday-Friday, 9 am - 5 pm EST

ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for entry-level marketing assistant roles in Colombia.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2016

Company Description:

• Valatam specializes in connecting U.S. and Canadian businesses with pre-vetted Virtual Assistants from Latin America
• The company focuses on providing reliable, skilled, and ready-to-grow talent to support scalable business growth
• Valatam offers a rigorous vetting process, trial support, and a focus on long-term placements

Company Specialties:

• Remote staffing
• Executive assistant
• Administrative assistant
• Virtual assistants
• Outsourcing
• Marketing assistants
• Business operations assistants
• Customer support
• Remote hiring
• Remote talent
• Sales assistants
• Admin and operations assistants
• Remote assistants
• Social media assistants
• Customer service
• Staffing and Recruiting
• Customer success

Company Website: www.valatam.com

ASSUMPTION: Valatam's focus on remote talent and virtual assistants makes it an attractive option for businesses looking to scale their operations efficiently.

📊 Role Analysis

Career Level: Entry Level

Reporting Structure: This role reports directly to the client's marketing or management team

Work Arrangement: Fully remote, with the option to work from any of the listed Latin American countries

Growth Opportunities:

• Potential for career advancement within the client's organization
• Opportunity to work with diverse clients and industries
• Possibility to gain experience in various aspects of marketing and customer service

ASSUMPTION: While this role is entry-level, it offers significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): Colombia, Venezuela, Argentina, Ecuador, Peru, Nicaragua

Geographic Context:

• Colombia is the third-largest economy in Latin America, with a growing tech industry
• Valatam's remote work arrangement allows for flexibility and work-life balance
• The company's focus on Latin American talent provides a diverse and inclusive work environment

Work Schedule: Monday-Friday, 9 am - 5 pm EST, with the possibility of flexible hours depending on the client's needs

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• Skills assessment or trial project
• Final interview with the client's team

Key Assessment Areas:

• English language proficiency
• Social media management skills
• Creativity and content creation abilities
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and skills
• Include examples of your previous social media content creation and management work
• Demonstrate your understanding of the latest social media trends and best practices

ATS Keywords: Social Media, Marketing Assistant, Content Creation, Graphic Design, Analytics, Remote Work, Latin America, English Fluency

ASSUMPTION: Applicants should focus on demonstrating their English language proficiency, social media management skills, and creativity in their application materials.

🛠️ Tools & Technologies

• Social media management tools: Hootsuite, Buffer, or similar
• Graphic design tools: Canva, Adobe, or similar
• Analytics tools: Google Analytics, social media analytics platforms
• Project management tools: Asana, Trello, or similar (depending on the client's preference)

ASSUMPTION: Familiarity with these tools is essential for this role, and candidates should highlight their experience with them in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Action: You have an action bias. You get things done, fast.
• Care: You take pleasure in helping others and doing things the right way.
• Outstanding: You have the highest standards and run things like a well-oiled machine.
• Dependable: If someone asks you to do something, they KNOW it will get done.
• Energy: You bring a positive, enthusiastic, can-do attitude to work every day.

Work Style:

• Self-motivated and able to work independently
• Strong communication and teamwork skills
• Adaptable and able to handle multiple tasks and deadlines
• Proactive and able to take initiative

Self-Assessment Questions:

• Do you have a proven track record of managing social media platforms and creating engaging content?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates should assess their fit with Valatam's company values and work style before applying to ensure a successful and satisfying work experience.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Adapting to different clients' brand voices and styles
• Keeping up with the fast-paced nature of social media trends and algorithms
• Ensuring consistent and high-quality content creation and management

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other social media and marketing assistant positions, but may offer more flexibility and growth opportunities due to Valatam's focus on remote work and diverse client base
• Compared to in-house marketing roles, this position may offer more variety in terms of the industries and brands worked with
• Career progression in this role could lead to opportunities in marketing, customer service, or management, depending on the candidate's interests and skills

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to other marketing and customer service positions.

📝 Sample Projects

• Creating and scheduling social media content for a tech startup's launch campaign
• Managing a retail brand's social media presence during a major sale event
• Analyzing social media metrics and preparing a report on performance and engagement for a non-profit organization

ASSUMPTION: These sample projects illustrate the variety of tasks and responsibilities that may be required in this role, depending on the client's needs and industry.

❓ Key Questions to Ask During Interview

• What are the specific social media platforms and tools used by the client?
• How does the client prefer to communicate and collaborate with remote team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional development and growth within the client's organization?
• How does the client support work-life balance for remote employees?

ASSUMPTION: Asking these questions can help applicants better understand the role, the client's expectations, and the work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your social media management experience and skills
• Include examples of your previous social media content creation and management work
• Prepare for the interview by researching the client's industry and brand, as well as the latest social media trends and best practices
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.