📌 Core Information
🔹 Job Title: Social Media Marketing Coordinator
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Valley City, OH (Remote)
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Proactively identifying opportunities for brand engagement on social media platforms
- Developing on-brand, engaging content in partnership with the creative team
- Tracking and reporting on the performance of social media efforts
- Optimizing processes and sharing best practices for outbound social community management
- Bringing the brand personality to life in relatable ways for toughest tradespeople and pros
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Proactively identify opportunities for the brand to engage with brand fans, other brands, trending cultural moments, and viral content using social listening tools and native platforms
✅ Develop, in partnership with the Global Creative Studio and Social Team, on-brand, engaging ways to bring the brand into relevant conversations across the digital and social landscape
✅ Track and report on the performance/success of outbound engagements to demonstrate and quantify positive impact on business goals
✅ Develop, optimize, and share processes, standards, key learnings, and best practices for outbound social community management in partnership with the Social Media and Influencer Team
✅ Bring our brand personality to life in ways that are relatable to the toughest tradespeople and pros, to consistently reinforce our brand position, values, and messaging in memorable ways
ASSUMPTION: This role requires strong analytical skills to track and report on performance, as well as excellent communication skills to collaborate with various teams and bring the brand to life.
🎯 Required Qualifications
Education: Bachelor’s degree required, preferred in marketing or communication
Experience: 1 year of social media experience in a corporate setting
Required Skills:
- Expertise in social media platforms and online forums
- Experience using social media management tools (Sprinklr, Hootsuite, Khoros, Sprout, etc.)
- Keen eye for viral, trending, or meaningful content and engagement opportunities
- Experience with social media management and social listening tools
Preferred Skills:
- Familiarity with the manufacturing or tool industry
- Experience with content creation tools (Canva, Adobe Creative Suite, etc.)
ASSUMPTION: While not explicitly stated, familiarity with the manufacturing or tool industry may be beneficial for understanding the target audience and brand.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Estimated, based on industry standards for entry-level marketing roles in Ohio)
Benefits:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Ohio. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Tools)
Company Size: 10,001+ employees (Global)
Founded: 1843 (as Stanley Works, merged with Black & Decker in 2010)
Company Description:
- Stanley Black & Decker provides the tools and innovative solutions for builders, explorers, and protectors worldwide
- Offers a wide range of products, including tools, storage, industrial, and outdoor power equipment
- Committed to innovation, quality, safety, and sustainability
Company Specialties:
- Tools
- Storage
- Industrial
- Professional Power Tools
- Pneumatic Tools
- Fasteners
- Consumer Power Tools
- Lawn & Garden
- Hand Tools
- Power Tools & Accessories
- Storage
- Electrified Outdoor Products
- Engineered Fastening
- Automotive
- Aerospace
- Construction
- and Infrastructure
Company Website: www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a global leader in the manufacturing industry, with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-Level (0-2 years)
Reporting Structure: This role reports directly to the Social Media and Influencer Team
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential career growth within the marketing department or other functions within the company
- Opportunities to work on various brands and products within the Stanley Black & Decker portfolio
- Chance to develop skills in content creation, social media management, and brand development
ASSUMPTION: This role offers opportunities for career growth and skill development within a large, global organization.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Valley City, OH (with the option to work remotely)
Geographic Context:
- Valley City, OH is located in Northeast Ohio, approximately 45 minutes south of Cleveland
- The area offers a mix of urban and rural living, with access to outdoor recreation and cultural attractions
- Stanley Black & Decker's global headquarters is located in New Britain, CT
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the social media team
- Final interview with the director of social media
Key Assessment Areas:
- Social media expertise and knowledge of trends
- Content creation and brand development skills
- Ability to work collaboratively with cross-functional teams
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant social media experience and achievements on your resume
- Tailor your cover letter to demonstrate your understanding of the brand and target audience
- Prepare examples of relevant social media content or campaigns you've worked on
ATS Keywords: Social Media Management, Content Creation, Brand Development, Social Listening, Engagement Strategies, Performance Tracking, Community Management, Digital Marketing, Trend Analysis, Communication, Collaboration, Innovation, Problem Solving, Customer Engagement, Marketing, Creativity
ASSUMPTION: The application process may vary based on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Social media management tools (Sprinklr, Hootsuite, Khoros, Sprout, etc.)
- Content creation tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics tools (Google Analytics, Sprout Social, etc.)
ASSUMPTION: The specific tools and technologies used may vary based on the candidate's qualifications and the company's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Safety
- Sustainability
- Customer Focus
- Collaboration
- Integrity
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and platforms?
- Can you bring the brand personality to life in engaging and relatable ways?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Stanley Black & Decker values a diverse and inclusive work environment that fosters innovation, collaboration, and customer focus.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- Managing multiple social media platforms and content creation tasks may be challenging at times
- Keeping up with social media trends and algorithm changes may require continuous learning
- Working with a global team may present time zone and cultural differences
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the manufacturing and tool industry, as well as its global scope
- Industry-specific context and knowledge may be required for success in this role
- Career path comparison: This role offers opportunities for growth within the marketing department or other functions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to related positions in the marketing field.
📝 Sample Projects
- Developing a social media campaign to launch a new tool product line
- Creating engaging content to celebrate National Tradesmen Day or other relevant holidays
- Analyzing social media performance data to optimize content strategy and improve engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- What opportunities are there for growth and development within the marketing department or the company as a whole?
- How does the company support work-life balance for remote employees?
ASSUMPTION: These key questions can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media experience and achievements
- Write a cover letter that demonstrates your understanding of the brand and target audience
- Prepare examples of relevant social media content or campaigns you've worked on
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
