Social Media & Marketing Executive (Smart Home Automation Solutions)

📌 Core Information

🔹 Job Title: Social Media & Marketing Executive (Smart Home Automation Solutions)

🔹 Company: The Greater Change

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media accounts for a smart home automation solutions company
• Creating engaging content and implementing content strategies to drive engagement and increase followers
• Supporting online marketing campaigns and developing marketing materials
• Collaborating with the team to ensure brand consistency and alignment

ASSUMPTION: This role requires a strong understanding of digital marketing fundamentals and a creative mindset to develop engaging content that resonates with the target audience.

📋 Key Responsibilities

✅ Develop and implement a content calendar for Instagram, Facebook, and other relevant platforms

✅ Capture, edit, and post engaging photo and video content that reflects the brand’s aesthetic and voice

✅ Write compelling captions and use relevant hashtags to maximise reach and engagement

✅ Monitor insights, trends, and analytics to refine content strategy and improve performance

✅ Respond to messages and comments to maintain an active and responsive brand presence

✅ Assist in the planning and execution of online marketing campaigns and promotions

✅ Collaborate on marketing initiatives such as product launches, collaborations, and seasonal sales

✅ Support the development of marketing materials including digital banners, email newsletters, and promotional visuals

ASSUMPTION: The role may evolve to include additional responsibilities as the company grows and expands its marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 0-2 years of experience in social media management or a related role

Required Skills:

• Proficient in content creation tools and platforms (e.g., Canva, Adobe Lightroom, CapCut, or similar)
• Strong understanding of digital marketing fundamentals and brand positioning
• Excellent command of English (written and verbal)
• Aesthetic sensibility aligned with the company’s brand style
• Self-motivated, creative, and able to work independently

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, or similar)
• Knowledge of the smart home automation industry

ASSUMPTION: While not explicitly stated, having experience with social media analytics tools and knowledge of the smart home automation industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: 5,000 AED per month (as per the job listing)

Benefits:

• Opportunity to work in a growing and dynamic company in the smart home automation industry
• Competitive salary and benefits package
• Potential for career growth and development

Working Hours: Full-time, with standard business hours (9:00 AM - 6:00 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Dubai. The benefits package may include health insurance, retirement plans, and other perks, but specific details were not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on HR outsourcing and smart home automation solutions

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2020, with a short history but a strong focus on making a positive impact through pro bono services

Company Description:

• An HR outsourcing firm based in Dubai, dedicated to providing comprehensive HR solutions for small and medium-sized businesses
• Offers a Dedicated HR Manager, Strategic HR Adviser, and a contemporary HRMS system to efficiently manage HR needs
• Committed to making a positive impact, allocating 5% of overall profit to pro bono services addressing pressing challenges

Company Specialties:

• Talent search
• Business strategy
• Business process excellence
• Culture transformation
• Human resources
• Leadership development
• Recruitment
• Head hunting
• Renewables

Company Website: https://www.thegreaterchange.com/

ASSUMPTION: The company's focus on HR outsourcing and smart home automation solutions may provide unique opportunities for applicants interested in these fields.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Marketing Team

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Advancement to a Senior Marketing Executive role as the company grows
• Expanding responsibilities to include event planning, public relations, or other marketing specialties
• Potential to work on international marketing campaigns as the company expands globally

ASSUMPTION: Growth opportunities may depend on the company's expansion and the individual's performance and interests.

🌍 Location & Work Environment

Office Type: Modern office space in Motor City, Dubai

Office Location(s): Motor City, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a multicultural city with a thriving business environment, offering numerous networking opportunities
• Motor City is a well-developed area with easy access to major highways and public transportation
• The United Arab Emirates has a growing smart home automation industry, providing ample opportunities for career growth

Work Schedule: Full-time, with standard business hours (9:00 AM - 6:00 PM, Sunday - Thursday), with the possibility of flexible hours or remote work in the future

ASSUMPTION: The work environment may evolve to include more flexible work arrangements as the company grows and adapts to changing market conditions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the Marketing Manager and/or other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Creativity and aesthetic sensibility
• Understanding of digital marketing fundamentals
• Communication skills and ability to work independently
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media content and campaigns, if applicable
• Prepare questions to ask the interviewer about the company's marketing strategy and growth plans

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Brand Positioning, Photo Editing, Video Editing, Analytics Monitoring, Campaign Planning, Collaboration, Marketing Materials Development, Aesthetic Sensibility, Self-Motivation, Creativity, Communication, Engagement Strategies, Hashtag Usage

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Canva
• Adobe Lightroom
• CapCut
• Hootsuite (or similar social media management platform)
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Customer-centricity
• Sustainability

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Customer-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with the company's values of innovation, integrity, collaboration, customer-centricity, and sustainability?
• Are you comfortable working in a dynamic and growing environment, with the potential for change and adaptation?
• Do you have a creative mindset and the ability to work independently, with a strong attention to detail?

ASSUMPTION: The company's values and work style may evolve as the company grows and adapts to changing market conditions.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the latest digital marketing trends and best practices
• Adapting to a dynamic and growing work environment
• Maintaining a consistent brand voice and aesthetic across multiple platforms

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and a willingness to adapt to change.

📈 Similar Roles Comparison

• This role is similar to a Social Media Coordinator or Marketing Coordinator position, with a focus on social media management and content creation
• Compared to other marketing roles, this position has a stronger emphasis on creative content development and a lesser focus on strategic planning and execution
• Career progression may include advancement to a Senior Marketing Executive or Marketing Manager role, with expanded responsibilities and leadership opportunities

ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company size, industry, and market conditions.

📝 Sample Projects

• Developing a social media content calendar for a product launch campaign
• Creating engaging visual content for a seasonal marketing promotion
• Analyzing social media analytics to identify trends and optimize content strategy
• Collaborating with the marketing team to develop promotional materials for an industry event

ASSUMPTION: Sample projects may vary depending on the company's marketing initiatives and the individual's specific role and responsibilities.

❓ Key Questions to Ask During Interview

• What are the company's short-term and long-term marketing goals, and how does this role contribute to achieving them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• How does the company approach collaboration and communication within the marketing department and across other teams?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media content and campaigns, if applicable
• Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
• Follow up with the hiring manager within one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.