Social Media Marketing & Graphic Designer (On-site)

📌 Core Information

🔹 Job Title: Social Media Marketing & Graphic Designer (On-site)

🔹 Company: Sterling Automotive Group

🔹 Location: Lafayette, Louisiana

🔹 Job Type: Full-time

🔹 Category: Marketing & Design

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and posting engaging content on all dealership social media pages
• Designing creative graphics for digital campaigns, websites, promotions, and monthly specials
• Developing and executing creative social media strategies to increase engagement and visibility
• Assisting in the planning and promotion of dealership events
• Monitoring and responding to online reviews and maintaining reputation management reporting

ASSUMPTION: This role requires a strong balance of creativity, strategic thinking, and organizational skills to manage multiple platforms and projects effectively.

📋 Key Responsibilities

✅ Manage and post engaging content on all dealership social media pages

✅ Design creative graphics for digital campaigns, websites, promotions, and monthly specials

✅ Develop and execute creative social media strategies to increase engagement and visibility

✅ Assist in the planning and promotion of dealership events

✅ Monitor and respond to online reviews and maintain reputation management reporting

✅ Ensure all content is LMVC compliant and aligned with brand guidelines

✅ Collaborate on email blasts, website content updates, and marketing campaigns

✅ Oversee third-party vendors for SEO, digital content, and social posting accuracy

✅ Help build community relationships and promote local involvement opportunities

ASSUMPTION: This role may require occasional weekend work to support events or special projects.

🎯 Required Qualifications

Education: Degree or equivalent experience in Graphic Design is required

Experience: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is required. Experience with DaVinci Resolve is a plus.

Required Skills:

• Strong skills in social media strategy, visual design, and online content creation
• Excellent written and verbal communication skills
• Organized, deadline-driven, and able to multitask
• Familiarity with SEO, email marketing, and website design is a bonus

Preferred Skills:

• Experience with DaVinci Resolve
• Familiarity with the automotive industry

ASSUMPTION: Candidates with a strong portfolio showcasing their design and social media skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Based on experience level and industry standards for the Lafayette, LA area)

Benefits:

• Medical, Dental, Vision, & Disability Insurance
• 401(k) with employer matching
• Company-paid Life Insurance
• Paid Holidays, Vacation, and Sick time

Working Hours: Full-time, Monday-Friday with the occasional Saturday, as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 501-1,000 employees

Founded: 1995

Company Description:

• Sterling Automotive Group is a Louisiana dealership that includes multiple brands such as Kia, Ford Lincoln, Hyundai Genesis, Dodge Chrysler Jeep Ram, Buick GMC, Sterling Premium Selects, Sterling Value Pre-Owned, and Sunbelt Motors used cars.
• The company's mission is to serve Acadiana and beyond with a sense of pride, professionalism, and a commitment to excellence.
• Sterling Automotive Group has grown from a single dealership in 1995 to the multi-brand automotive group it is today.

Company Specialties:

• Car dealership
• New car sales
• Used car sales
• Oil change
• Car service
• Auto finance
• Car loans

Company Website: saveatsterling.com

ASSUMPTION: Sterling Automotive Group's diverse range of brands and services allows for various career growth opportunities within the company.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Marketing Manager and may oversee interns or junior team members.

Work Arrangement: On-site, with occasional Saturday work as needed

Growth Opportunities:

• Progression to a Senior Marketing or Design role within the company
• Expanding responsibilities to include additional brands or services
• Potential to lead marketing campaigns or special projects

ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing and design departments.

🌍 Location & Work Environment

Office Type: Multiple dealership locations across Louisiana

Office Location(s): Lafayette, Maurice, Broussard, Opelousas, and Jennings, LA

Geographic Context:

• Lafayette is the fourth-largest city in Louisiana and is known for its vibrant arts scene, festivals, and Cajun culture.
• The Lafayette area offers a mix of urban and rural environments, with easy access to outdoor recreation and natural beauty.
• The cost of living in Lafayette is relatively low compared to other major cities in the United States.

Work Schedule: Full-time, Monday-Friday with the occasional Saturday, as needed

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Portfolio review and creative challenge
• Final interview with the General Manager or other senior leadership

Key Assessment Areas:

• Design and creative skills
• Social media strategy and knowledge
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your design, social media, and marketing skills
• Include a link to your portfolio showcasing your design work and social media campaigns
• Prepare examples of how you've increased engagement or visibility for previous social media platforms

ATS Keywords: Social Media Strategy, Graphic Design, Adobe Creative Suite, Video Editing, Content Creation, LMVC Compliance, Brand Guidelines, Email Marketing, SEO, Event Planning

ASSUMPTION: Applicants should emphasize their creative problem-solving skills and ability to work collaboratively in a team environment.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• DaVinci Resolve (preferred)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., Google Analytics, SEMrush, Moz)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Candidates should be proficient in using industry-standard design and marketing tools to create engaging content and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Pride in our work and commitment to excellence
• Professionalism and integrity in all interactions
• Community involvement and giving back

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you enjoy working collaboratively with a team to achieve common goals?

ASSUMPTION: Sterling Automotive Group values employees who are passionate about their work, committed to delivering exceptional results, and dedicated to serving their community.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Adapting to the unique branding and marketing needs of various automotive brands
• Occasional weekend work to support events or special projects
• Working in a fast-paced, dynamic environment with frequent changes and updates

ASSUMPTION: Successful candidates will be organized, detail-oriented, and able to manage their time effectively to meet project deadlines.

📈 Similar Roles Comparison

• This role combines visual design, video editing, and social media strategy, making it unique within the automotive industry
• Unlike traditional marketing roles, this position requires a strong focus on creative content and visual storytelling
• Career progression may include opportunities to lead marketing campaigns or special projects, rather than managing a team

ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path within the marketing and design fields.

📝 Sample Projects

• Developing a social media campaign to promote a new vehicle launch, including graphics, videos, and captions
• Creating a series of email blasts to announce monthly specials and promotions
• Designing and implementing a reputation management strategy to improve online reviews and ratings

ASSUMPTION: Successful candidates will be able to provide examples of their work that demonstrate their creativity, strategic thinking, and ability to manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• What are the primary marketing goals for the dealerships in the coming year, and how will this role contribute to achieving them?
• How does this role collaborate with other departments, such as Sales and Service, to support overall dealership success?
• What opportunities are there for professional growth and development within the company's marketing and design departments?
• How does Sterling Automotive Group support work-life balance for its employees?
• What is the company's approach to community involvement and giving back to the local community?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your design, social media, and marketing skills
• Prepare examples of how you've increased engagement or visibility for previous social media platforms
• Include a link to your portfolio showcasing your design work and social media campaigns
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.