Social Media Marketing Lead

📌 Core Information

🔹 Job Title: Social Media Marketing Lead

🔹 Company: PhonePe

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-28

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive social media strategy for PhonePe Group
• Building thought leadership and enhancing corporate reputation
• Guiding and mentoring social media teams within different business units
• Staying updated with emerging social media trends and technologies
• Managing and optimizing the social media budget across various aspects

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Develop and execute a comprehensive social media strategy for the PhonePe Group, encompassing all business lines and platforms

✅ Build thought leadership and enhance corporate reputation through strategic social media initiatives

✅ Guide and mentor social media teams within the different business units to ensure alignment with the overall group strategy

✅ Stay abreast of emerging social media trends, technologies, and platforms to maintain PhonePe’s leadership position

✅ Manage and optimize the social media budget across content, community, partnerships, and tools

✅ Collaborate closely with various teams, including Marketing, Creative and Design, CHRO, CX, and Business Heads

✅ Work with the Head of Corporate Communications on amplification, reputation management, and crisis communication strategies

✅ Build strong relationships with internal and external stakeholders to ensure effective communication and alignment

✅ Drive the adoption of technology and platforms to automate social media management and listening

✅ Implement tools and systems to enhance efficiency and effectiveness in social media operations

✅ Leverage data and analytics to measure performance and optimize strategies

✅ Support and enhance employer branding initiatives through social media platforms

✅ Collaborate with the HR team to develop and execute social media campaigns for recruitment and employee engagement

✅ Provide strategic social media guidance to PhonePe app, Share.Market, Pincode, and Indus platforms

✅ Develop tailored social media strategies for Consumer Payments, Merchants, Lending, and Insurance businesses

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred)

Experience: 10+ years of experience in social media strategy, content creation, and community management

Required Skills:

• Proven track record of building and scaling social media programs for large organizations
• Excellent communication, collaboration, and leadership skills
• Experience in driving technology adoption and automation in social media management
• Passion for employer branding and employee engagement

Preferred Skills:

• Experience in the fintech industry
• Fluency in local languages (e.g., Hindi, Tamil, Telugu)

ASSUMPTION: Candidates with a strong background in social media marketing, experience in leading teams, and familiarity with the fintech industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a role of this level and experience)

Benefits:

• Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Relocation benefits, Transfer Support Policy, Travel Policy
• Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Higher Education Assistance, Car Lease, Salary Advance Policy

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: PhonePe is a leading fintech company in India, focusing on digital payments, financial services, and consumer tech ventures

Company Size: Large (5,001-10,000 employees) - Offers a wide range of opportunities and resources for professional growth

Founded: 2016 - PhonePe has grown rapidly since its inception, expanding its services and user base

Company Description:

• PhonePe Group is India’s leading fintech company, offering digital payments, financial services, and consumer tech ventures
• Proudly recognized as India’s #1 Trusted Digital Payments Brand for three consecutive years
• Headquartered in India, with a strong presence in Tier 2, 3 cities and beyond

Company Specialties:

• Digital Payments
• Mobile Payments
• P2P Payments

Company Website: PhonePe

ASSUMPTION: PhonePe's large size and diverse portfolio of businesses offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Management - This role involves strategic decision-making, team leadership, and cross-functional collaboration

Reporting Structure: Reports to the Chief Marketing Officer (CMO) and has dotted-line reporting to the Head of Corporate Communications

Work Arrangement: Hybrid - A mix of on-site and remote work, with flexibility for remote work up to 2-3 days per week

Growth Opportunities:

• Potential to lead and grow the social media team as the business expands
• Opportunities to work on diverse projects across various business units
• Possibility to transition into a more senior role within the marketing or communications function

ASSUMPTION: This role offers significant growth potential, given PhonePe's expanding business and the strategic nature of the position.

🌍 Location & Work Environment

Office Type: Hybrid - A mix of on-site and remote work, with a modern, collaborative office space

Office Location(s): Green Glen Layout Road, PhonePe Private Limited Office-2, Floor 4,5,6,7, Wing A, Block A, Salarpuria Softzone, Service Road, Green Glen Layout, Bellandur Bengaluru, Karnataka-KA, Pincode- 560103, Bengaluru East, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of Karnataka and the fifth largest city in India
• Known for its vibrant tech industry, high quality of life, and cosmopolitan culture
• Offers a mix of urban and suburban living options

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Bangalore offers a dynamic work environment, with a strong tech industry and a diverse range of living options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• Final round interviews with hiring managers and/or senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with PhonePe's values
• Domain expertise in social media marketing and trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or examples of your social media campaigns and their outcomes
• Research PhonePe's business and industry trends to demonstrate your understanding and enthusiasm
• Practice common interview questions and be prepared to discuss your approach to social media strategy and execution

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Thought Leadership, Reputation Management, Crisis Communication, Data Analytics, Performance Measurement, Stakeholder Management, Employer Branding, Employee Engagement, Campaign Development

ASSUMPTION: PhonePe's hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on domain expertise in social media marketing.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprinklr, Hootsuite, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Brandwatch, Sprout Social)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: Familiarity with relevant social media management, analytics, and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity and transparency
• Collaboration and teamwork
• Innovation and continuous learning
• Empowering every Indian

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Focused on execution and results
• Empowering and supportive

Self-Assessment Questions:

• Do you align with PhonePe's customer-centric approach and commitment to empowering every Indian?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on execution?
• Do you have a proven track record of building and scaling social media programs for large organizations?

ASSUMPTION: PhonePe values candidates who are passionate about their mission, comfortable working in a dynamic environment, and committed to delivering results.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of social media trends and technologies
• Dealing with the pressure of maintaining a strong online presence and reputation for a high-profile brand
• Balancing strategic planning with day-to-day execution and management

ASSUMPTION: This role presents unique challenges, requiring strong leadership, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other social media marketing roles, this position offers a broader scope, with responsibilities across multiple business units and a focus on thought leadership and reputation management
• PhonePe's large user base and high-profile status in the fintech industry present unique opportunities and challenges compared to other companies in the sector
• Career progression in this role may involve moving into a more senior marketing or communications role within the organization or transitioning into a leadership position within the social media function

ASSUMPTION: This role offers a unique blend of strategic, operational, and leadership responsibilities, with significant growth potential within the organization.

📝 Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with other marketing and communications teams within the organization?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
• How does PhonePe support the professional development and growth of its employees?
• What are the current challenges and opportunities in PhonePe's social media landscape, and how can this role address them?

ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the organization and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through PhonePe's careers portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or examples of your social media campaigns and their outcomes
• Research PhonePe's business and industry trends to demonstrate your understanding and enthusiasm
• Practice common interview questions and be prepared to discuss your approach to social media strategy and execution
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.