Social Media Marketing Lead, BF Island (Project-Based)

📌 Core Information

🔹 Job Title: Social Media Marketing Lead, BF Island (Project-Based)

🔹 Company: BuzzFeed, Inc.

🔹 Location: New York, NY, United States

🔹 Job Type: Project-Based, Hybrid (3 office days per week)

🔹 Category: Content, Editorial

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (New York, NY) with flexibility

🚀 Job Overview

Key aspects of this role include:

• Launching BF Island on social platforms with engaging content
• Executing a multi-phase content strategy to grow the community
• Leading day-to-day content creation and curation
• Collaborating with cross-functional teams and external influencers
• Monitoring performance and iterating strategies based on social insights

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on creativity and cultural relevance.

📋 Key Responsibilities

✅ Launch BF Island on platforms like TikTok, Instagram, YouTube, and X with bold, engaging, and unexpected social-first content

✅ Design and execute a multi-phase content and engagement strategy to generate awareness, spark virality, and grow BF Island’s community

✅ Lead day-to-day creation, curation, and publishing of content that embodies the BF Island tone: playful, smart, and culturally relevant

✅ Partner with BuzzFeed’s in-house creators, external influencers, and cross-functional teams (product, comms, editorial) to bring the app to life online

✅ Concept, produce, and edit content across formats: short-form video, memes, audio-reactive content, livestreams, and reactive trends

✅ Pilot new platforms, trends, and content formats—test fast, learn faster, and turn insights into action

✅ Monitor performance, track cultural conversations, and iterate creative strategy using social insights and analytics

✅ Experiment with new AI creative tools to develop content and formats that feel fresh, playful, and native to each platform

✅ Build and nurture an engaged social presence by actively connecting with audiences, fostering conversation, and making BF Island’s accounts feel like a destination, not just a feed

✅ Be the strategic and creative voice for BF Island’s identity and fandom on social

ASSUMPTION: This role requires a deep understanding of social media platforms, trends, and algorithms, as well as strong video production skills and a digital-first mindset.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4-6 years of experience managing and creating social content for consumer-facing brands, creator accounts, or entertainment platforms

Required Skills:

• Deep fluency in TikTok, Instagram, YouTube Shorts, and emerging formats
• Proven ability to create content that connects with Gen Z and younger millennial audiences
• Strong video production skills (Adobe Premiere, CapCut, mobile editing apps)
• Exceptional communication skills and collaborative spirit
• Ability to balance big-picture thinking with hands-on execution

Preferred Skills:

• Familiarity with audience development tactics and influencer/creator partnerships
• Experience in the entertainment, tech, or lifestyle space
• Background working with launch campaigns or fast-growth consumer apps
• Passion for internet culture, fandom communities, and social experimentation

ASSUMPTION: Candidates should have a strong portfolio showcasing their social media marketing skills and a proven track record of growing and evolving brand or creator social accounts.

💰 Compensation & Benefits

Salary Range: $40.00-$50.00 per hour (based on experience level and industry standards for project-based roles)

Benefits:

• Flexible work arrangement (3 office days per week)
• Opportunities for personal and professional growth through work experience, offerings from the in-house Learning @ BuzzFeed team, Employee Resource Groups, and more

Working Hours: 40 hours per week, with flexibility for project-based work

ASSUMPTION: The salary range provided is an estimate based on industry standards for project-based roles and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: BuzzFeed, Inc. operates in the Technology, Information, and Internet industry, focusing on publishing, social discovery, video production, news, events, and data science.

Company Size: BuzzFeed, Inc. has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: BuzzFeed, Inc. was founded in 2006 and has since grown to become a leading independent digital media company.

Company Description:

• BuzzFeed, Inc. is home to the best of the internet, with a mission to spread joy and truth across entertainment, news, food, pop culture, and commerce.
• The company aims to provide trusted, quality, brand-safe entertainment to hundreds of millions of people while making content on the internet more inclusive, empathetic, and creative.
• BuzzFeed, Inc. is committed to improving the internet and inspiring its audience to live better lives.

Company Specialties:

• Publishing
• Social Discovery
• Video Production
• News
• Events
• Data Science

Company Website: http://www.buzzfeed.com

ASSUMPTION: BuzzFeed, Inc. is a well-established company with a strong presence in the digital media industry, offering applicants a unique opportunity to work on innovative projects and grow their careers.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking to advance their careers in social media marketing and content creation.

Reporting Structure: The Social Media Marketing Lead will report directly to the BF Island project team and collaborate with cross-functional teams, including in-house creators, product, communications, and editorial teams.

Work Arrangement: This is a project-based role with a flexible work arrangement, requiring candidates to be available for up to 40 hours per week, with a minimum of 3 office days per week in New York, NY.

Growth Opportunities:

• Working on high-visibility projects with a cross-functional team
• Gaining experience in launching and growing a new social-first app
• Opportunities for professional development through BuzzFeed's in-house Learning @ BuzzFeed team and Employee Resource Groups

ASSUMPTION: This role offers a unique opportunity for candidates to work on a high-profile project and gain valuable experience in social media marketing and content creation.

🌍 Location & Work Environment

Office Type: BuzzFeed, Inc.'s New York office is a collaborative and creative workspace, fostering innovation and teamwork.

Office Location(s): 111 E. 18th St., New York, NY 10003, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, providing ample inspiration for social media content.
• The city's fast-paced environment encourages creativity and innovation.
• New York City is a major hub for the media and entertainment industry, offering networking opportunities and industry events.

Work Schedule: The work schedule is flexible, with a minimum of 3 office days per week and up to 40 hours per week, depending on the candidate's availability and desired schedule.

ASSUMPTION: The work environment at BuzzFeed, Inc. is dynamic and collaborative, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the cross-functional team
• Final interview with the project lead or a senior team member

Key Assessment Areas:

• Candidates' understanding of social media trends and algorithms
• Candidates' video production skills and creativity
• Candidates' ability to think strategically and execute tactically
• Candidates' communication skills and collaborative spirit

Application Tips:

• Tailor your resume and cover letter to highlight your social media marketing and content creation skills and experience.
• Prepare examples of your work that demonstrate your ability to create engaging and culturally relevant content.
• Be ready to discuss your thoughts on recent social media trends and how you would leverage them to grow BF Island's community.

ATS Keywords: Social Media Marketing, Content Creation, Video Production, TikTok, Instagram, YouTube, X, AI Tools, Cultural Relevance, Community Building, Trend Analysis, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing candidates' technical skills, creativity, and cultural fit within the BuzzFeed, Inc. team.

🛠️ Tools & Technologies

• Adobe Premiere
• CapCut
• Mobile editing apps (e.g., iMovie, WeVideo, InShot)
• Social media platforms (TikTok, Instagram, YouTube, X)
• AI creative tools (e.g., Runway ML, DeepArt, DeepDream)

ASSUMPTION: Candidates should be comfortable using industry-standard video editing software and social media platforms, as well as eager to explore and integrate new AI creative tools into their workflow.

👔 Cultural Fit Considerations

Company Values:

• Bring Joy
• Put People First
• Act with Integrity
• Be Inclusive
• Pursue Excellence

Work Style:

• Collaborative and team-oriented
• Fast-paced and innovative
• Data-driven and analytical
• Creative and culturally aware

Self-Assessment Questions:

• How do you embody BuzzFeed, Inc.'s values in your work?
• How do you approach creating content that resonates with diverse audiences, including Gen Z and younger millennials?
• How do you balance big-picture thinking with hands-on execution in your current role?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with BuzzFeed, Inc.'s values and work style, as well as a deep understanding of and passion for internet culture, fandom communities, and social experimentation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the ever-evolving social media landscape and trends
• Balancing strategic thinking with hands-on content creation and execution
• Collaborating effectively with cross-functional teams and external influencers
• Adapting to the unique needs and constraints of a project-based role

ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role differs from other social media marketing positions in its focus on launching and growing a new social-first app, BF Island.
• Unlike traditional social media marketing roles, this position requires a strong understanding of AI creative tools and their integration into content creation workflows.
• Career paths for this role may include advancing to a full-time position within BuzzFeed, Inc. or pursuing opportunities in the broader digital media and entertainment industry.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other social media marketing positions in the industry.

📝 Sample Projects

• Developing and executing a launch strategy for BF Island on TikTok, Instagram, YouTube, and X
• Creating and optimizing content for specific platforms and audiences to maximize engagement and growth
• Collaborating with external influencers and cross-functional teams to produce and promote BF Island-related content

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Social Media Marketing Lead role for BF Island.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role fit into the broader strategy for BF Island, and how will my work contribute to its success?
• What opportunities are there for growth and development within this role and at BuzzFeed, Inc.?
• How does BuzzFeed, Inc. support work-life balance for employees in project-based roles?
• What is the team structure for this project, and how will I collaborate with cross-functional teams and external influencers?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media marketing and content creation skills and experience
• Prepare examples of your work that demonstrate your ability to create engaging and culturally relevant content
• Be ready to discuss your thoughts on recent social media trends and how you would leverage them to grow BF Island’s community
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.