📌 Core Information
🔹 Job Title: Social Media Marketing Lead (Japan)
🔹 Company: Fora Travel
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and managing social media content for Fora's Japan business
- Collaborating with creators, photographers, and videographers to produce engaging content
- Analyzing engagement data to optimize performance and inform future content
- Managing content calendars and production schedules
- Vetting and managing teams of freelancers to create assets and content
ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and project management. A deep personal interest in Japan is essential for creating authentic and engaging content.
📋 Key Responsibilities
✅ Create original content across platforms to showcase Japan tours, destinations, and experiences
✅ Produce short-form video, photography, and graphics to support organic and paid campaigns
✅ Repurpose itineraries, partner assets, and travel insights into compelling, platform-native content
✅ Work hand in hand with creators, photographers, videographers, and travel suppliers in Japan to create exceptional content
✅ Build and manage content calendars and production schedules
✅ Analyze engagement, trends, and analytical data to optimize performance and inform future content
✅ Find, vet, and manage teams of freelancers to create assets and content
ASSUMPTION: This role requires strong creative instincts, excellent communication skills, and the ability to manage multiple workstreams simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience in social media management, marketing production, or brand marketing, ideally in travel, hospitality, or lifestyle
Required Skills:
- Deep personal interest in Japan (through travel, language, culture, or design)
- Strong visual sensibility and creative instincts for content that performs well on social media
- Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools
- Excellent written and verbal communication skills
- Highly organized and comfortable managing multiple workstreams at once
- Familiarity with scheduling platforms and analytics dashboards
- Japanese language proficiency strongly preferred
- Video editing skills, on-camera experience, or a personal content portfolio
Preferred Skills:
- Experience working with Japanese creators and suppliers
- Fluency in Japanese
ASSUMPTION: Candidates with a strong portfolio or social brand they've managed, and a cover letter explaining why they'd be a great fit for this role, will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD per year + equity
Benefits:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan including company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 51-200 employees
Founded: 2021
Company Description:
- Fora is a modern travel agency that provides a comprehensive, business-in-a-box solution for travel advisors
- Offers cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships
- Mission-driven company focused on empowering entrepreneurs and transforming the travel industry
Company Specialties:
- Travel Planning
- Technology
- Experiences
Company Website: http://www.foratravel.com
ASSUMPTION: Fora Travel is a rapidly growing company with a strong focus on innovation and entrepreneurship. They prioritize creating a supportive community for their advisors and partners.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position based in New York City
Growth Opportunities:
- Potential to grow into a leadership role as the Japan business expands
- Opportunities to work with diverse teams and gain experience in various aspects of marketing
- Chance to contribute to the overall growth and success of the company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Fora Travel continues to expand its presence in the Japanese market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with natural light and great views
Office Location(s): New York City (Tribeca/Fidi)
Geographic Context:
- New York City is a vibrant, multicultural metropolis with a thriving travel industry
- Fora Travel's office is located in the heart of downtown Manhattan, offering easy access to public transportation and various amenities
- The office environment is designed to foster creativity, collaboration, and productivity
Work Schedule: Standard business hours with flexibility for remote work as needed
ASSUMPTION: The office environment at Fora Travel is designed to support the creative and collaborative nature of the work, with a focus on natural light, comfortable workspaces, and easy access to amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the Marketing Manager to discuss the role and candidate's experience
- Portfolio review or content creation challenge to evaluate creative skills and strategic thinking
- Final interview with key stakeholders to discuss fit and next steps
Key Assessment Areas:
- Cultural fit and alignment with Fora's mission and values
- Creative skills and strategic thinking for social media content
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of the Japanese market and cultural nuances
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or social brand you've managed, and explain why you'd be a great fit for this role in your cover letter
- Prepare examples of your content creation process and how you've adapted content for different platforms
- Research Fora Travel's mission, values, and company culture to demonstrate your understanding and alignment
ATS Keywords: Social Media Management, Content Creation, Japan, Travel Marketing, Project Management, Japanese Language, Video Production, Photography, Analytics
ASSUMPTION: Fora Travel's application process is designed to assess candidates' cultural fit, creative skills, and strategic thinking for social media content. They value candidates who can demonstrate their understanding of the Japanese market and cultural nuances.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite
- CapCut
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Analytics dashboards (Google Analytics, Sprout Social, Hootsuite, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: This role requires proficiency in various creative tools, social media platforms, and analytics dashboards. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- We're forging our own path
- We're stronger together
- We believe in technology
- We're here to serve
- We mean business
Work Style:
- Collaborative and creative
- Data-driven and analytical
- Adaptable and responsive to change
- Results-oriented and proactive
Self-Assessment Questions:
- Do you have a deep personal interest in Japan, and how would you leverage this in your role?
- How do you approach creating content that resonates with diverse audiences, including those in Japan?
- Can you provide an example of a time when you had to adapt your content strategy based on performance data or feedback?
ASSUMPTION: Fora Travel values candidates who align with their mission and values, and who can demonstrate a strong cultural fit with the company's collaborative, creative, and data-driven work style.
⚠️ Potential Challenges
- Managing multiple workstreams and deadlines simultaneously
- Adapting to a fast-paced, growing startup environment
- Navigating cultural nuances and language barriers when working with Japanese creators and suppliers
- Balancing creative freedom with brand consistency and performance expectations
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and cultural sensitivity.
📈 Similar Roles Comparison
- Unlike traditional social media roles, this position requires a deep understanding of the Japanese market and cultural nuances
- Fora Travel's focus on technology and data-driven decision-making sets it apart from more traditional travel agencies
- This role offers significant growth potential as the company expands its presence in the Japanese market
ASSUMPTION: This role is unique in its focus on the Japanese market and Fora Travel's innovative approach to the travel industry. Candidates should be prepared to leverage their understanding of the Japanese market and adapt to a fast-paced, data-driven work environment.
📝 Sample Projects
- Creating a social media campaign to promote a new Japan tour package, including video content, photography, and graphics
- Repurposing itineraries and travel insights into engaging, platform-native content for Fora Travel's social media channels
- Managing a team of freelancers to create assets and content for a Japan-focused marketing campaign
ASSUMPTION: These sample projects illustrate the creative, collaborative, and project management aspects of the role, as well as the need for a deep understanding of the Japanese market and cultural nuances.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its Japan business, and how this role fits into that strategy?
- How does Fora Travel support its advisors and partners in the Japanese market, and what resources are available to help me succeed in this role?
- Can you provide examples of how the company has adapted its content strategy based on performance data or feedback from the Japanese market?
- What opportunities exist for growth and professional development within this role and the company as a whole?
- How does Fora Travel foster a collaborative and inclusive work environment, and what steps does the company take to promote diversity, equity, and inclusion?
ASSUMPTION: These interview questions are designed to help candidates assess the company's long-term vision, resources available for success, data-driven decision-making, growth opportunities, and commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or social brand you've managed, and explain why you'd be a great fit for this role in your cover letter
- Prepare examples of your content creation process and how you've adapted content for different platforms
- Research Fora Travel's mission, values, and company culture to demonstrate your understanding and alignment
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
