Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Social Media Marketing Manager

🔹 Company: Hire with Reef

🔹 Location: Remote (Philippines)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning and executing high-impact social media campaigns for clients across Australia and New Zealand
• Developing platform-specific strategies and managing paid social advertising
• Engaging communities and driving measurable results, such as increased engagement rates and qualified leads
• Analyzing performance using native platform insights and reporting tools

ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication skills to work effectively with clients across different time zones.

📋 Key Responsibilities

✅ Develop and implement platform-specific social media strategies for clients

✅ Create and schedule engaging content for various social media platforms

✅ Manage paid social advertising campaigns using tools like Meta Business Manager, LinkedIn Campaign Manager, and TikTok Ads

✅ Engage with communities and respond to client inquiries in a timely and professional manner

✅ Analyze campaign performance using native platform insights and reporting tools, and provide regular updates to clients

✅ Collaborate with clients to understand their business objectives and translate them into effective social media strategies

ASSUMPTION: This role may require occasional weekend work or evening hours to accommodate client needs and time zones.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Minimum five years of experience in social media marketing, with a focus on ANZ audiences

Required Skills:

• Proficient in Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads, and scheduling tools such as Hootsuite or Sprout Social
• Strong analytical skills and experience using reporting tools like Google Data Studio
• Excellent written and spoken English for campaign copywriting and client presentations
• Proven ability to work independently and manage multiple projects simultaneously

Preferred Skills:

• Experience working with clients in various industries, including B2B SaaS and retail
• Familiarity with AEST/AEDT time zones and working with clients in Australia and New Zealand

ASSUMPTION: Candidates with experience in remote work and managing client relationships across different time zones will be at an advantage.

💰 Compensation & Benefits

Salary Range: AUD $2,000 - $3,000 per month, based on experience and qualifications

Benefits:

• Stable, long-term employment with an established Australian business
• Flexible working arrangements with clear deliverables and growth opportunities
• Trust-based work culture with autonomy over creative decisions
• Professional development support in both design and digital marketing

Working Hours: 40 hours per week, Monday-Friday, in the ANZ timezone

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the ANZ region. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: Small (11-50 employees)

Founded: 2019

Company Description:

• Hire with Reef helps top talent find remote roles with established companies across Western markets
• The company matches candidates with clients who are serious about long-term growth and value their employees accordingly
• Hire with Reef is not an outsourcing agency; candidates are hired directly by the client as contractors

Company Specialties:

• Employee wellbeing
• Remote working
• Hybrid working
• Mobile app development
• Employee perks and benefits

Company Website: https://www.reef.rocks

ASSUMPTION: Hire with Reef focuses on connecting remote talent with established companies, providing opportunities for long-term growth and professional development.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the client, with support and guidance from the Hire with Reef team

Work Arrangement: Fully remote, with flexible working hours and clear deliverables

Growth Opportunities:

• Expanding client portfolio and taking on more responsibilities
• Developing expertise in new social media platforms and advertising tools
• Potential career progression into management or consultancy roles

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in social media marketing.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
• The country has a rich cultural heritage and is known for its friendly and welcoming people
• The official languages are Filipino and English, with English being widely spoken

Work Schedule: 40 hours per week, Monday-Friday, in the ANZ timezone

ASSUMPTION: Candidates should have a reliable internet connection, their own laptop or desktop, and a quiet working environment to perform this role effectively.

💼 Interview & Application Insights

Typical Process:

• Initial screening and resume review
• Phone or video call interview to discuss experience and qualifications
• Client interview and assessment
• Job offer and onboarding

Key Assessment Areas:

• Social media marketing experience and expertise
• Client communication and management skills
• Analytical and reporting skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on ANZ audiences and client management
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working with clients in the ANZ region
• Prepare examples of your social media campaigns and their results to discuss during the interview

ATS Keywords: Social Media Marketing, Campaign Management, Content Creation, Paid Advertising, Community Engagement, Performance Analysis, Meta Business Manager, LinkedIn Campaign Manager, TikTok Ads, Hootsuite, Sprout Social, Google Data Studio, English Proficiency, Communication Skills, Remote Work

ASSUMPTION: The application process may vary depending on the specific client and their hiring requirements.

🛠️ Tools & Technologies

• Meta Business Manager
• LinkedIn Campaign Manager
• TikTok Ads
• Hootsuite or Sprout Social
• Google Data Studio
• Native platform insights and reporting tools

ASSUMPTION: Candidates should be proficient in using the listed tools and technologies, as well as willing to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust-based work culture
• Autonomy over creative decisions
• Professional development and growth

Work Style:

• Self-motivated and independent
• Strong communication and client management skills
• Adaptable and flexible, with the ability to work in different time zones

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy?
• Are you comfortable managing client relationships across different time zones?
• Do you have strong communication skills and the ability to work effectively with clients from various industries?

ASSUMPTION: Candidates who are self-motivated, adaptable, and strong communicators will be well-suited to this role and the company's work culture.

⚠️ Potential Challenges

• Managing client expectations and workload in a remote work environment
• Adapting to different time zones and working hours
• Staying up-to-date with the latest social media trends and platform changes
• Balancing multiple projects and priorities simultaneously

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and organizational skills.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position, but with a focus on ANZ audiences and remote work
• Compared to in-house marketing roles, this position offers more flexibility and autonomy, as well as the opportunity to work with a diverse range of clients
• Career progression may involve moving into management, consultancy, or specialized roles within the social media marketing field

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign for a B2B SaaS client, resulting in a 20% increase in engagement and a 15% increase in qualified leads
• Managing a paid advertising campaign for a retail client, leading to a 10% increase in sales and a 15% increase in website traffic
• Creating and scheduling content for a client's social media platforms, improving brand awareness and driving user-generated content

ASSUMPTION: These sample projects demonstrate the range of responsibilities and outcomes expected in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company culture and work environment for the client I would be working with?
• How does the client approach remote work and collaboration?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the client measure success for this role, and what are the expected KPIs?
• What opportunities are there for professional development and growth within this role?

ASSUMPTION: Asking these questions will help candidates better understand the role, the client, and the company culture, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for working with clients in the ANZ region
• Prepare examples of your social media campaigns and their results to discuss during the interview
• Follow up with the Hire with Reef team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.