📌 Core Information
🔹 Job Title: Social Media Marketing Manager 社群行銷經理
🔹 Company: Tomofun | Furbo Pet Camera
🔹 Location: Taipei, Taiwan
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Taipei, Taiwan)
🚀 Job Overview
Key aspects of this role include:
- Leading brand awareness growth in Taiwan and Hong Kong through content strategy, community management, and KOL collaboration
- Planning and executing social media content across platforms
- Analyzing data for optimization and strategy adjustment
- Cross-brand collaboration and coordination with other departments
ASSUMPTION: This role requires a strategic mindset and strong execution skills, with a focus on creating value through content and KOL marketing. The ideal candidate will be comfortable working in a fast-paced, innovative environment and have experience managing brand social media accounts.
📋 Key Responsibilities
✅ KOL strategy execution and cross-brand collaboration
- Develop and execute KOL/KOC strategies, including budget planning, selection, negotiation, and optimization
- Expand cross-brand collaborations to increase brand visibility
✅ Social media content planning and execution
- Plan and create content for Instagram, Threads, Facebook, and other social media platforms
- Produce engaging posts, including images and short videos
- Manage private messages and comments
✅ Data analysis and optimization
- Analyze data to gain insights and propose actionable optimizations
- Stay updated on platform algorithms and market trends to adjust strategies
✅ Cross-departmental collaboration
- Work with e-commerce, product, design, and customer service teams to maximize marketing impact
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Strong communication and collaboration skills are essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of social media marketing experience, with recent experience managing brand social media accounts
Required Skills:
- Proven track record in social media marketing, with a focus on content creation and KOL collaboration
- Strong budget planning and strategy skills
- Fluency in English and Chinese
- Proficiency in CapCut (剪映), Canva, and other editing software
- Experience using AI tools to improve efficiency, such as ChatGPT or AI agents
- Excellent communication, time management, and self-motivation skills
Preferred Skills:
- Experience with AI and AIoT technologies
- Familiarity with the pet industry
- Passion for pets and pet technology
ASSUMPTION: Candidates with a strong background in social media marketing, a passion for pets, and experience managing brand social media accounts are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: NT$120,000 - NT$180,000 per month (Based on experience and industry standards for mid-level marketing roles in Taiwan)
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Flexible work arrangements
- Pet-friendly office
Working Hours: Full-time, with flexible hours and the option to work remotely one day per week
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Taiwan, with consideration for the candidate's experience and the company's size and success.
📌 Applicant Insights
🔍 Company Context
Industry: Tomofun is a global AIoT pet tech company, specializing in pet cameras and subscription services. They operate in a competitive and innovative market, focusing on bringing joy and innovation to pet lovers worldwide.
Company Size: Tomofun has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 2015, with headquarters in Taipei, Taiwan
Company Description:
- Tomofun is a passionate startup that combines a love for pets and technology to create innovative products and services
- The company fosters a tight-knit, family-like culture that embraces diversity and adapts quickly to changes
- Tomofun is committed to making a social impact through its work, aiming to create meaningful changes in pet parents' and pets' lives
Company Specialties:
- PetTech
- AI and User-Centric Design
Company Website: furbo.com
ASSUMPTION: Tomofun's unique combination of pet technology and AI makes it an exciting and innovative place to work, with a strong focus on creating meaningful social impact.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Director and works closely with cross-functional teams, including e-commerce, product, design, and customer service
Work Arrangement: Hybrid, with a flexible work-from-home policy and the option to work remotely one day per week
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its marketing efforts
- Opportunities to work on international projects and collaborate with global teams
- Chance to gain experience in a fast-growing, innovative industry
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, innovative environment with a strong focus on growth and collaboration.
🌍 Location & Work Environment
Office Type: Pet-friendly, open-concept office with a casual and collaborative atmosphere
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling, multicultural city with a vibrant tech industry and a high quality of life
- The office is located in Songshan District, with easy access to public transportation and amenities
- Taiwan offers a competitive job market with strong opportunities for career growth and development
Work Schedule: Full-time, with flexible hours and the option to work remotely one day per week
ASSUMPTION: The pet-friendly, collaborative work environment at Tomofun's Taipei office provides an ideal setting for creative and innovative marketing efforts.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and planning skills
- Creativity and content creation abilities
- Data analysis and optimization skills
- Communication and collaboration skills
- Cultural fit and passion for pets and pet technology
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your social media marketing campaigns and their results
- Demonstrate your understanding of the pet industry and Tomofun's products and services
- Showcase your passion for pets and pet technology
ATS Keywords: Social Media Marketing, Content Creation, KOL Collaboration, Data Analysis, Budget Planning, Strategy Development, Cross-Brand Collaboration, Community Management, AI Utilization, Communication Skills, Time Management, Bilingual, Creativity, Aesthetic Sensibility, Execution Experience, Platform Familiarity
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, creativity, and data-driven decision-making. Candidates should be prepared to demonstrate their relevant experience and skills through examples and case studies.
🛠️ Tools & Technologies
- CapCut (剪映)
- Canva
- Other editing software
- AI tools, such as ChatGPT or AI agents
- Social media platforms, including Instagram, Threads, Facebook, and others
ASSUMPTION: Candidates should be proficient in using social media platforms, editing software, and AI tools to improve efficiency and effectiveness in their role.
👔 Cultural Fit Considerations
Company Values:
- Passion for pets and technology
- Innovation and creativity
- Collaboration and teamwork
- Adaptability and quick learning
Work Style:
- Casual and pet-friendly office environment
- Flexible work arrangements
- Data-driven decision-making
- Strong focus on growth and collaboration
Self-Assessment Questions:
- Do you have a strong passion for pets and pet technology?
- Are you comfortable working in a fast-paced, innovative environment?
- Do you have experience managing brand social media accounts and working with KOLs?
- Are you proficient in using social media platforms, editing software, and AI tools?
- Do you thrive in a collaborative, team-based work environment?
ASSUMPTION: Candidates who are passionate about pets and pet technology, comfortable working in a fast-paced environment, and have experience managing brand social media accounts are most likely to be a good fit for Tomofun's culture.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks
- Keeping up with platform algorithm changes and market trends
- Collaborating effectively with cross-functional teams
- Balancing strategic planning and day-to-day execution
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance strategic planning with day-to-day execution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on social media marketing and KOL collaboration
- Tomofun's unique combination of pet technology and AI sets it apart from other companies in the industry
- This role offers opportunities for growth and collaboration in a fast-paced, innovative environment
ASSUMPTION: Candidates should be prepared to demonstrate their understanding of the unique aspects of this role and how their skills and experience make them a strong fit for Tomofun's marketing team.
📝 Sample Projects
- Developing and executing a KOL strategy for a new product launch, resulting in a 30% increase in brand awareness
- Creating and optimizing social media content for a brand rebranding campaign, leading to a 25% increase in engagement
- Analyzing data to identify trends and optimize content strategy, resulting in a 15% increase in click-through rates
ASSUMPTION: Candidates should be prepared to provide specific examples of their social media marketing experience, demonstrating their ability to develop and execute strategies, create engaging content, and analyze data for optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as e-commerce and product?
- What are the most challenging aspects of working in a fast-paced, innovative environment like Tomofun?
- What opportunities are there for growth and advancement within the marketing team?
- How does Tomofun support work-life balance for its employees?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the company culture, and the opportunities for growth and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://greenhouse.io/tomofunfurbo/jobs/6604660003
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your social media marketing campaigns and their results
- Prepare a portfolio showcasing your creativity, content creation abilities, and data-driven decision-making skills
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
