📌 Core Information
🔹 Job Title: Social Media Marketing Manager
🔹 Company: Owens Corning
🔹 Location: Tampa, FL
🔹 Job Type: Hybrid (Hybrid work arrangement with on-site requirements)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (Tampa, FL)
🚀 Job Overview
Key aspects of this role include:
- Leading social media and influencer marketing strategy for Masonite
- Managing organic activity on Houzz, Meta (Facebook, Instagram), Pinterest, TikTok, YouTube, LinkedIn, Twitter, and Google Location Pages
- Collaborating cross-functionally with partners in search, media buying, website strategy, channel marketing, product marketing, and corporate communication
- Developing and optimizing content strategy and playbooks to drive engagement, elevate brand awareness, increase web traffic, and support SEO
- Managing annual budget and ensuring effective allocation of resources
ASSUMPTION: This role requires a strategic and creative thinker with a strong understanding of social media platforms and their algorithms. The ideal candidate will have experience in social media management, influencer marketing, and content development.
📋 Key Responsibilities
✅ Understand the role of social media in reaching strategic value targets and its place in the buying journey
✅ Partner with internal teams to define immediate and long-term social playbooks and optimize strategy
✅ Create differentiated platform plans based on audience insights and user behavior
✅ Manage annual budget and allocate resources effectively
✅ Lead content development for platforms, including scope, script, storyboards, and oversee production process
✅ Manage social media content, from writing copy to working with internal and external creative resources for 3D renders, photography, and video assets
✅ Own influencer strategy; work closely with agency partner to select influencers, develop briefs, manage content reviews, and post-publishing distribution
✅ Provide creative direction and advise on placement for paid social media advertisements
✅ Serve as power user of social media management platform to streamline processes, track performance, optimize content distribution, and react to engagement with the community
✅ Build social media KPI scorecard focused on contributions to both upper and lower funnel metrics and report actionable insights back into the business
✅ Maintain intimate familiarity with platform algorithms, new content modules, changes in reporting, etc.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing or related field preferred but not required
Experience: 5-7 years of professional experience in paid media, social media, and influencer management
Required Skills:
- Working knowledge of content production and digital formats
- Ability to prioritize projects and collaborate with other team members
- Strong short-form writer who can flex their style across different platform requirements
- Knowledge of platforms required: Facebook, Instagram, Pinterest, YouTube, LinkedIn, Twitter, TikTok, and Google Location
- Knowledge of Google Analytics (GA4), basic SEO principles necessary, and social publishing platform strongly encouraged
- High attention to detail and organization
- A curious marketer who is always learning and staying ahead of digital trends
Preferred Skills:
- Experience with specific social media management platform
- Familiarity with SEO best practices
ASSUMPTION: Candidates with experience in the building materials industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Social Media Marketing Manager with 5-7 years of experience in the Tampa, FL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Owens Corning products
- Tuition assistance and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (EST) with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Owens Corning is a leading global producer of residential and commercial building materials, glass fiber reinforcements, and engineered materials for composite systems. The company's products are designed to provide durable, sustainable, and energy-efficient solutions for customers and help them win and grow.
Company Size: Owens Corning has over 25,000 employees in 31 countries and is a publicly traded company with a global scope and a human-scale approach.
Founded: 1938, in Toledo, Ohio, USA
Company Description:
- Owens Corning is committed to building a sustainable future through material innovation
- The company's products help customers win and grow by providing durable, sustainable, and energy-efficient solutions
- Owens Corning is dedicated to generating value for customers and shareholders and making a difference in the communities where they work and live
Company Specialties:
- Residential and commercial building materials
- Glass fiber reinforcements
- Engineered materials for composite systems
Company Website: www.owenscorning.com
ASSUMPTION: Owens Corning's commitment to sustainability and innovation makes it an attractive employer for candidates interested in making a positive impact through their work.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Marketing Manager for Masonite and works closely with various internal teams, including search, media buying, website strategy, channel marketing, product marketing, and corporate communication
Work Arrangement: Hybrid work arrangement with on-site requirements in Tampa, FL
Growth Opportunities:
- Advancement within the marketing department or related fields
- Expansion of responsibilities based on performance and company needs
- Professional development opportunities through tuition assistance and training programs
ASSUMPTION: This role offers opportunities for career growth and development within a large, established company with a global presence.
🌍 Location & Work Environment
Office Type: Hybrid work environment with on-site requirements in Tampa, FL
Office Location(s): One Owens Corning Pkwy, Toledo, OH 43659, US (World Headquarters); Tampa, FL (Masonite office)
Geographic Context:
- Tampa, FL is located in the central-western part of the state, along the Gulf Coast
- The city offers a humid subtropical climate, with mild winters and hot, humid summers
- Tampa is known for its vibrant culture, diverse communities, and numerous attractions, including museums, parks, and beaches
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (EST) with flexibility for hybrid work arrangement
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be willing to travel to the Tampa, FL office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
- Background check and offer extension
Key Assessment Areas:
- Social media and influencer marketing strategy
- Content development and creative writing skills
- Budget management and resource allocation
- Collaboration and project management skills
- Platform knowledge and familiarity with algorithms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your social media marketing campaigns and their results
- Demonstrate your understanding of the building materials industry and Masonite's target audience
- Prepare questions to ask the interviewer about the company's marketing strategy and growth opportunities
ATS Keywords: Social Media Management, Influencer Marketing, Content Strategy, SEO, Budget Management, Content Development, Creative Direction, Analytics, Collaboration, Project Prioritization, Digital Marketing, Audience Insights, Short-form Writing, Platform Knowledge, Attention to Detail, Curiosity
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Social media management platform (e.g., Hootsuite, Sprout Social, Buffer)
- Google Analytics (GA4)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should have experience with relevant social media management platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety and well-being of employees, customers, and communities
- Integrity: Acting with honesty and transparency in all aspects of business
- Responsibility: Taking ownership of our actions and their consequences
- Excellence: Striving for continuous improvement and high performance
Work Style:
- Collaborative: Working closely with internal teams to achieve common goals
- Adaptable: Embracing change and finding innovative solutions to challenges
- Data-driven: Making informed decisions based on data and analytics
Self-Assessment Questions:
- Do you align with Owens Corning's company values and work style?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you have a strong understanding of social media platforms and their algorithms?
ASSUMPTION: Candidates should assess their fit with Owens Corning's company values and work style before applying to ensure a successful and satisfying employment experience.
⚠️ Potential Challenges
- Managing multiple social media platforms and content development processes simultaneously
- Adapting to changes in platform algorithms and best practices
- Collaborating effectively with remote and cross-functional teams
- Balancing budget management and resource allocation with content development and optimization
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to changes in the social media landscape to succeed in this role.
📈 Similar Roles Comparison
- This role focuses on organic social media activity and influencer marketing, while related positions may emphasize paid media, content strategy, or SEO
- Owens Corning's global presence and commitment to sustainability set it apart from other building materials companies
- Career growth opportunities within Owens Corning may differ from those in smaller or more specialized organizations
ASSUMPTION: Candidates should research similar roles and companies to understand the unique aspects of this position and make informed decisions about their career goals.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement for Masonite
- Collaborating with internal teams to create and optimize content for multiple social media platforms
- Managing influencer partnerships and content reviews to drive product sales and installations
ASSUMPTION: Candidates should be prepared to provide specific examples of their social media marketing campaigns and their results during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Masonite and Owens Corning?
- What are the most significant challenges facing the social media marketing team, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does Owens Corning support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the company's marketing strategy and growth opportunities
- Demonstrate your understanding of the building materials industry and Masonite's target audience
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
