📌 Core Information
🔹 Job Title: Social Media Marketing Manager
🔹 Company: Accor (Mondrian Singapore)
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies for Mondrian Singapore's dining and bar experiences
- Overseeing content production and managing relationships with F&B stakeholders
- Enhancing brand visibility and guest engagement through innovative storytelling
- Collaborating with cross-functional teams to integrate social media into broader marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends to drive engagement and brand growth.
📋 Key Responsibilities
✅ Leading the development and execution of creative social media strategies for Mondrian Singapore's dining and bar experiences
✅ Overseeing the production of dynamic, high-quality content (photography, videography, copy) that showcases culinary offerings and exclusive events
✅ Managing key F&B stakeholder relationships to elevate guest engagement, satisfaction, and brand loyalty
✅ Driving paid social campaigns and influencer strategies to extend reach and amplify brand visibility
✅ Integrating social media into broader brand campaigns and activations
✅ Staying plugged into pop culture, hospitality trends, and emerging platforms to keep the brand ahead of the curve
ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and data-driven decision making to optimize performance and drive engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Minimum 5 years in social media, digital marketing, or content creation, preferably within hospitality, F&B, or lifestyle sectors
Required Skills:
- Proven track record in developing and executing social strategies that drive engagement and brand growth
- In-depth knowledge of social media best practices, trends, and algorithms across platforms
- Skilled in creating and curating visually compelling, on-brand content
- Experience with paid social campaign management, including audience targeting, budget optimization, and performance tracking
- Confident in working with influencers and talent
- Analytical mindset with experience in using data and social listening tools
- Excellent written and verbal communication skills
Preferred Skills:
- Experience in influencer marketing platforms, basic graphic design, or content production tools
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative and strategic abilities, as well as a proven track record in driving engagement and brand growth through social media.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Marketing Manager role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum. This estimate takes into account the company's size, industry, and location.
Benefits:
- Competitive benefits package
- Opportunities for career growth and development within the Accor group
- Employee discounts and perks
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional evenings and weekends may be required to cover events or campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company operating in the competitive hotel and tourism industry. They offer a wide range of brands catering to different market segments, from luxury to economy.
Company Size: Accor employs over 290,000 hospitality experts worldwide, making it a large organization with significant resources and opportunities for career growth.
Founded: Accor was founded in 1967 and has since grown into a leading provider of hotel services and solutions.
Company Description:
- Accor is a world-leading travel & lifestyle group with over 5,600 properties across 110 countries
- They offer 45 hotel brands ranging from luxury to economy, including iconic names such as Raffles, Fairmont, Sofitel, and ibis
- Accor is dedicated to providing personalized services and expert solutions to suit all desires and needs
Company Specialties:
- Hospitality and catering services
- Hotel management and operations
- Loyalty programs and customer relationship management
Company Website: https://www.group.accor.com
ASSUMPTION: Working for a large, global company like Accor offers opportunities for career growth, exposure to diverse brands, and the chance to work with talented professionals from around the world.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Social Media Marketing Manager will report directly to the Marketing Manager or a similar role within the Mondrian Singapore property.
Work Arrangement: This is an on-site, full-time position with standard office hours. Occasional evenings and weekends may be required to cover events or campaigns.
Growth Opportunities:
- Progression to a senior marketing role within the Accor group
- Expanding responsibilities to oversee social media for multiple properties or brands
- Transitioning into a related field, such as public relations or brand management
ASSUMPTION: This role offers opportunities for professional development and growth within the Accor group, as well as exposure to diverse brands and markets.
🌍 Location & Work Environment
Office Type: Modern, upscale office environment within the Mondrian Singapore property.
Office Location(s): 90 Robertson Quay, Singapore 238259
Geographic Context:
- Singapore is a global commerce hub with a thriving hospitality industry
- The Robertson Quay area is known for its vibrant dining scene, upscale residences, and picturesque riverfront views
- Singapore offers a multicultural environment with a high standard of living
Work Schedule: Standard office hours, Monday to Friday, with occasional evenings and weekends required for events or campaigns.
ASSUMPTION: Working in a bustling, multicultural city like Singapore offers unique opportunities for growth and exposure to diverse perspectives and ideas.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager or a similar role
- Final interview with the General Manager or a senior representative from the property
Key Assessment Areas:
- Creativity and strategic thinking in social media strategy development
- Analytical skills and data-driven decision making
- Communication and presentation skills
- Cultural fit and alignment with Accor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful social media campaigns you've led or contributed to
- Demonstrate your understanding of the hospitality industry and Accor's brand values
ATS Keywords: Social media management, content creation, digital marketing, brand strategy, data analysis, influencer marketing, photography, videography, SEO principles, campaign management, cross-functional collaboration, communication skills, trend analysis, audience targeting, graphic design, social listening
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' creativity, strategic thinking, and analytical skills.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, TikTok, LinkedIn, Little Red Book
- Social media management tools: Hootsuite, Buffer, Sprout Social, or similar
- Graphic design tools: Canva, Adobe Creative Suite, or similar
- Analytics tools: Google Analytics, Meta Business Suite, Sprout Social, or similar
ASSUMPTION: Familiarity with industry-standard social media management tools and analytics platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Authentic: Be true to yourself and others
- Fun: Enjoy what you do and make others happy
- Accountable: Take ownership and deliver on your promises
- Original: Think outside the box and challenge the status quo
- Present: Be fully present and attentive to the moment
Work Style:
- Collaborative: Work closely with cross-functional teams to achieve common goals
- Adaptable: Embrace change and thrive in a dynamic environment
- Creative: Approach problems with an open mind and innovative solutions
Self-Assessment Questions:
- Do you align with Accor's core values and can you provide examples of how you've demonstrated them in your previous roles?
- Are you comfortable working in a fast-paced, ever-evolving environment and adapting to changes quickly?
- Can you describe a time when you had to think outside the box to solve a problem or overcome a challenge?
ASSUMPTION: Accor places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Balancing the need for creativity and innovation with brand guidelines and consistency
- Adapting to changes in social media trends and algorithms
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- Compared to other social media marketing roles, this position offers the opportunity to work with a high-end, design-forward brand and manage social media for multiple dining destinations and a bar
- Industry-specific context: The hospitality industry is competitive and fast-paced, with a strong focus on customer experience and brand differentiation
- Career path comparison: This role offers opportunities for growth and progression within the Accor group, with potential paths into senior marketing roles or related fields
ASSUMPTION: This role offers unique opportunities for growth and exposure to diverse brands and markets within the Accor group.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new dining concept or event within the Mondrian Singapore property
- Collaborating with the F&B team to create visually compelling content that showcases signature dishes, cocktails, or unique culinary experiences
- Analyzing social media performance data to identify trends, optimize content strategies, and drive engagement
ASSUMPTION: These sample projects highlight the creative, strategic, and analytical aspects of the role, as well as the importance of collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organizational context?
- How does Accor support the professional development and growth of its employees, particularly in the marketing and communications fields?
- Can you provide examples of successful social media campaigns that Accor has executed in the past, and what made them effective?
- How does Accor approach integrating social media into broader marketing campaigns and activations, and what role would this position play in that process?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000053863151-social-media-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on creative and strategic thinking in social media marketing
- Prepare examples of successful social media campaigns you've led or contributed to, demonstrating your ability to drive engagement and brand growth
- If applicable, provide a portfolio or examples of your content creation and design work
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
