Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Social Media Marketing Manager

🔹 Company: San Antonio Food Bank

🔹 Location: San Antonio, Texas

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies
• Managing and overseeing content across multiple platforms
• Planning and maintaining a social media content calendar
• Monitoring social media channels and engaging with followers
• Creating compelling multimedia content and brand storytelling
• Managing paid digital advertising campaigns
• Collaborating with internal teams and external partners

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects and deadlines.

📋 Key Responsibilities

✅ Develop and execute social media strategies aligned with the organization’s mission, campaigns, and engagement goals.

✅ Manage and oversee content across all social media platforms, including Meta (Facebook/Instagram), Twitter/X, LinkedIn, and YouTube, for the San Antonio Food Bank, New Braunfels Food Bank, and the San Angelo Food Bank.

✅ Plan and maintain a social media content calendar, ensuring a steady flow of high-quality, mission-driven content.

✅ Monitor social media channels, engage with followers, and respond to inquiries in a timely and brand-aligned manner.

✅ Create compelling multimedia content, including graphics, short-form videos, and written posts, to support fundraising, advocacy, awareness, and programmatic campaigns.

✅ Perform technical creative work and coordinate with photographers, videographers, and graphic designers to produce engaging social media and storytelling content.

✅ Ensure consistency in branding, messaging, and storytelling across all digital channels.

✅ Uphold the San Antonio Food Bank brand guidelines and monitor external/internal compliance.

✅ Work with the Director of Marketing and Communications to develop and execute paid digital advertising strategies across Meta (Facebook/Instagram), Google Ads, and other relevant platforms.

✅ Optimize ad spending and targeting for fundraising campaigns, food assistance awareness, volunteer recruitment, and advocacy initiatives.

✅ Monitor and analyze ad performance metrics, adjusting campaigns for maximum impact and ROI.

✅ Use data-driven insights to refine content strategies and improve audience engagement.

✅ Work closely with internal teams, including fundraising, programs, volunteer services, and government relations, to align digital messaging with broader organizational goals.

✅ Support major events with targeted social media promotions.

✅ Partners with external agencies, influencers, and media outlets to amplify campaign reach and engagement.

✅ Accepts directions from the Director of Marketing & Communications to collaborate with other departments as needed to identify, research, and develop strategic digital marketing content.

✅ Contributes to other projects and departmental efforts as assigned.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure and in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).

Experience: 2-4 years of experience in social media management, digital marketing, or content creation.

Required Skills:

• Proficient in managing Meta (Facebook/Instagram), Twitter/X, LinkedIn, and YouTube for a brand or organization
• Strong writing, graphic design (Canva or Adobe Creative Suite), and short-form video editing skills
• Ability to run targeted ad campaigns via Meta Ads Manager, Google Ads, and LinkedIn Advertising
• Proficient in Google Analytics, Meta Insights, and other reporting tools (Sprout Social, Meltwater)
• Strong organizational skills with the ability to manage multiple campaigns and deadlines
• Experience in moderating social media communities and responding to audience engagement professionally
• Ability to work cross-functionally with different departments to support organization-wide initiatives
• Ability to work cooperatively with Food Bank staff, donors, partners, and volunteers
• Ability to present a professional demeanor under a variety of conditions
• Will require working occasional evenings, weekends, and holidays to cover live events and campaigns

Preferred Skills:

• Familiarity with the food banking industry or non-profit sector
• Bilingual or multilingual skills (Spanish preferred)

ASSUMPTION: The ideal candidate will have a strong understanding of social media trends, a passion for storytelling, and the ability to thrive in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: $55,000 - $65,000 per year

Benefits:

• Health, dental, and vision insurance
• Retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the non-profit sector. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The San Antonio Food Bank operates in the non-profit sector, focusing on hunger relief and community support. It is one of the largest food banks in Texas, serving 58,000 individuals a week in a 16-county service area.

Company Size: Mid-size, with 51-200 employees

Founded: 1980, in San Antonio, Texas

Company Description:

• The San Antonio Food Bank takes pride in fighting hunger, feeding hope in our 16 county service area.
• We believe that no child should go to bed hungry, adults should not have to choose between a hot meal and utilities, nor a senior sacrifice medical care for the sake of a meal.
• Our focus is for clients to have food for today but to also have the resources to be self-sufficient in the future.

Company Specialties:

• Food assistance programs
• Community gardens and farms
• Nutrition education and resources
• Volunteer management and engagement
• Advocacy and policy work to address hunger and poverty

Company Website: www.safoodbank.org

ASSUMPTION: Working for the San Antonio Food Bank offers the opportunity to make a significant impact on the lives of individuals and families in need, while also gaining valuable experience in the non-profit sector.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the organization as a whole.

Reporting Structure: The Social Media Marketing Manager reports directly to the Director of Marketing and Communications.

Work Arrangement: On-site, full-time, with occasional evening, weekend, and holiday work required to cover live events and campaigns.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or Director of Marketing and Communications
• Expansion of responsibilities to include additional marketing channels or campaigns
• Transition to a leadership role within the organization, such as Director of Programs or Chief Operating Officer

ASSUMPTION: The San Antonio Food Bank values internal promotions and offers opportunities for professional development and growth within the organization.

🌍 Location & Work Environment

Office Type: The San Antonio Food Bank's main office is located in San Antonio, Texas, with additional offices in New Braunfels and San Angelo.

Office Location(s): 5200 Historic Old Highway 90, San Antonio, Texas 78227 (Main Office), 200 S Seguin Ave, New Braunfels, TX 78130 (New Braunfels Food Bank), 1101 W 19th St, San Angelo, TX 76901 (San Angelo Food Bank)

Geographic Context:

• San Antonio is the seventh-most populous city in the United States and the second-most populous city in Texas.
• New Braunfels is a city in Comal County, Texas, with a population of approximately 80,000.
• San Angelo is the seat of Tom Green County, Texas, with a population of approximately 100,000.

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with occasional evening, weekend, and holiday work required.

ASSUMPTION: The San Antonio Food Bank offers a flexible work environment that values work-life balance and supports employees' personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Director of Marketing and Communications and other relevant stakeholders
• Background check and reference check
• Final interview with the Executive Director or another senior leader

Key Assessment Areas:

• Social media and digital marketing expertise
• Content creation and storytelling skills
• Ad campaign management and optimization
• Collaboration and communication skills
• Alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your social media campaigns, content, and analytics in your portfolio or application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Research the San Antonio Food Bank's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the organization.

ATS Keywords: Social Media Marketing, Digital Marketing, Content Creation, Graphic Design, Video Editing, Ad Campaign Management, Google Analytics, Meta Insights, Community Engagement, Brand Storytelling, Organizational Skills, Cross-Department Collaboration, Event Promotion, Audience Engagement, Data Analysis, Brand Compliance, Non-Profit Sector, Hunger Relief, Community Support

ASSUMPTION: The San Antonio Food Bank's hiring process is designed to assess candidates' skills, experience, and cultural fit, while also providing a positive candidate experience.

🛠️ Tools & Technologies

• Meta (Facebook/Instagram) Business Manager
• Twitter Ads
• Google Ads
• LinkedIn Advertising
• Sprout Social
• Meltwater
• Canva
• Adobe Creative Suite
• Google Analytics
• Meta Insights
• Hootsuite
• Buffer
• Trello
• Asana
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The San Antonio Food Bank provides the necessary tools and technologies for employees to perform their jobs effectively and efficiently.

👔 Cultural Fit Considerations

Company Values:

• Compassion: We treat our clients, donors, volunteers, and each other with kindness, empathy, and respect.
• Integrity: We act with honesty, transparency, and accountability in all our actions.
• Excellence: We strive for excellence in all we do, continuously seeking to improve and innovate.
• Collaboration: We work together, valuing teamwork, communication, and cooperation.
• Stewardship: We are responsible stewards of our resources, ensuring they are used effectively and efficiently.

Work Style:

• Fast-paced and dynamic, with a focus on results and impact.
• Team-oriented, with a strong emphasis on collaboration and communication.
• Adaptable and flexible, with the ability to pivot and respond to changing priorities and circumstances.
• Mission-driven, with a deep commitment to the organization's goals and objectives.

Self-Assessment Questions:

• How do you demonstrate compassion in your daily work, and how have you handled difficult or emotional situations with clients or colleagues?
• Can you provide an example of a time when you had to adapt quickly to a significant change or challenge in a project or campaign, and what was the outcome?
• How do you ensure that your work aligns with the organization's mission and values, even when faced with competing priorities or tight deadlines?

ASSUMPTION: The ideal candidate for the Social Media Marketing Manager role will embody the San Antonio Food Bank's values and thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• The role may require working occasional evenings, weekends, and holidays to cover live events and campaigns.
• The social media landscape is constantly evolving, requiring the manager to stay up-to-date with new platforms, trends, and best practices.
• The role may involve managing sensitive or difficult content related to hunger, poverty, and other social issues.
• The Social Media Marketing Manager must balance the organization's mission and brand with the need to engage and grow its audience.
• The role may require collaborating with external partners, such as agencies, influencers, and media outlets, which can present unique challenges and opportunities.

ASSUMPTION: The Social Media Marketing Manager must be prepared to navigate these challenges with resilience, adaptability, and a strong commitment to the organization's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media Marketing Manager is responsible for both organic and paid content strategies, requiring a unique blend of creativity and data-driven decision-making.
• The role focuses on community engagement and audience growth, rather than solely on brand awareness or product promotion.
• The Social Media Marketing Manager must be comfortable working with a wide range of stakeholders, from internal teams to external partners and influencers.
• The role requires a deep understanding of the non-profit sector and the unique challenges and opportunities it presents.

ASSUMPTION: The Social Media Marketing Manager role at the San Antonio Food Bank offers a unique blend of creativity, strategy, and community engagement, making it an attractive opportunity for candidates seeking to make a meaningful impact in the non-profit sector.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness and funds for the organization's annual Turkey Trot event.
• Creating a series of engaging, educational videos to promote the organization's nutrition programs and resources.
• Managing a targeted ad campaign to recruit volunteers for the organization's various programs and initiatives.
• Collaborating with external partners to amplify the organization's advocacy efforts and policy work.

ASSUMPTION: The Social Media Marketing Manager will have the opportunity to work on a wide range of projects, from creative content campaigns to strategic ad initiatives, allowing them to develop and showcase their skills in various areas.

❓ Key Questions to Ask During Interview

• Can you describe the organization's social media strategy and how this role fits into its overall marketing and communications plan?
• How does the organization measure the success of its social media campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a successful social media campaign the organization has run, and what made it effective?
• How does the organization collaborate with external partners, such as agencies, influencers, and media outlets, to amplify its campaigns and reach?
• What opportunities are there for professional development and growth within the marketing department and the organization as a whole?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and the organization, and provides valuable insights into their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=178911&clientkey=37056FA5F54B5721DB6650D53BDAF6CD
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your social media campaigns, content, and analytics.
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
• Research the San Antonio Food Bank's mission, values, and recent campaigns to demonstrate your enthusiasm and understanding of the organization.
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.