Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Social Media Marketing Manager

🔹 Company: Martin Marietta

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 📱 Social Media Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing Millennium’s social media presence and digital media strategies
• Collaborating with cross-divisional teams to ensure brand consistency
• Developing engaging content aligned with the company’s strategic messaging
• Analyzing data to extract insights and trends for optimal strategy deployment

ASSUMPTION: Since the job title includes "Social Media Marketing Manager," it implies a leadership role responsible for overseeing social media strategies and coordinating with internal teams to maintain consistent brand messaging across all digital platforms.

📋 Key Responsibilities

✅ Liaise with Branding and Communications to oversee the content calendar

✅ Pitch innovative content series and platforms

✅ Manage social media listening and trend analysis framework

✅ Contribute to digital marketing measurement frameworks

✅ Identify new digital trends and opportunities

✅ Create new digital assets in collaboration with Heads of Digital Marketing and Social Media

✅ Manage vendor and agency relationships

✅ Oversee integration of social media tools across various stakeholders

ASSUMPTION: Responsibilities suggest a role focused on strategic planning and execution, with oversight of both creative development and analytical processes to ensure comprehensive brand storytelling across digital channels.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited university or college

Experience: 2-7 years in digital marketing, preferably within financial services or technology sectors

Required Skills:

• Proficiency in managing social media campaigns (paid and organic)
• Excellent copywriting and content calendar management
• Strong analytical and social media listening skills

Preferred Skills:

• Experience developing executive social media strategies
• Proficiency with social media tools (e.g., Hootsuite, Sprinklr)

ASSUMPTION: The role requires a blend of creative and analytical skills to manage comprehensive social media strategies and the ability to engage effectively with senior leadership and external partners.

💰 Compensation & Benefits

Salary Range: $70,000 to $160,000 specific to New York

Benefits:

• Discretionary performance bonus
• Comprehensive benefits package
• Opportunities for professional growth

Working Hours: 40 hours per week

ASSUMPTION: Compensation is competitive and reflective of experience within the New York market, including additional benefits that support career advancement and personal well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Mining, a sector providing foundational materials for construction and development

Company Size: 5,001-10,000 employees, offering robust support and growth opportunities

Founded: 1994, with a strong legacy in building materials and community contributions

Company Description:

• A member of the S&P 500 Index
• Leading supplier of building materials
• Operates across 28 states, Canada, and the Bahamas

Company Specialties:

• Aggregates
• Cement
• Magnesium specialities

Company Website: http://www.martinmarietta.com

ASSUMPTION: The company’s strong industry position and broad geographic presence suggest it is well-resourced with comprehensive professional development options for its employees.

📊 Role Analysis

Career Level: Mid-level management position suitable for professionals with 2-5 years' marketing experience

Reporting Structure: Reports to Head of Social Media

Work Arrangement: On-site at company locations

Growth Opportunities:

• Potential for upward mobility within the Branding and Communications team
• Exposure to cross-functional collaboration
• Opportunities to spearhead innovative digital campaigns

ASSUMPTION: The role provides an opportunity to lead strategic initiatives and drive innovative digital marketing practices in a supportive, established corporate structure.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern facilities

Office Location(s): Presence primarily in the United States

Geographic Context:

• Headquartered in Raleigh, North Carolina
• Significant operations in New York
• Presence in over 28 states

Work Schedule: Standard 40-hour work week; expectation of on-site collaboration

ASSUMPTION: The company’s wide geographic coverage implies diverse workplace interactions and potential for branch-level initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening by HR
• Interviews with team leaders and senior management

Key Assessment Areas:

• Strategic thinking and creative vision
• Experience with digital media management
• Ability to work collaboratively with cross-functional teams

Application Tips:

• Highlight relevant social media management experience
• Showcase a strong portfolio of past marketing campaigns
• Express familiarity with financial or technology sectors

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, SEO, Data Analysis

ASSUMPTION: Given the role's focus on digital strategy, candidates will be assessed on their ability to synthesize complex data into actionable insights that drive brand storytelling and engagement.

🛠️ Tools & Technologies

• Hootsuite
• Sprinklr
• Google Analytics

ASSUMPTION: The role entails regular engagement with digital marketing and analytics tools, necessitating proficiency in social media management platforms and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Integrity
• Excellence

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Detail-oriented with a strong focus on execution

Self-Assessment Questions:

• How do you manage multiple projects under tight deadlines?
• What experience do you have with developing brand strategies?
• How do you measure the success of a social media campaign?

ASSUMPTION: Emphasis on collaboration and innovation highlights a working environment where creative solutions are encouraged, aligning with the company’s goal of establishing impactful digital and social media strategies.

⚠️ Potential Challenges

• Balancing creativity with strategic brand guidelines
• Managing multiple stakeholder expectations
• Keeping up with rapidly changing digital trends
• Ensuring legal and compliance alignment in social content

ASSUMPTION: Senior management expectations and a fast-paced environment may present challenges, requiring strong organizational skills and resilience to drive consistent results.

📈 Similar Roles Comparison

• Similar roles in smaller companies may offer broader responsibility but less specialized support
• Agencies might provide exposure to diverse clients but less deep integration with any single brand
• In-house roles offer greater depth in brand understanding and direct impact on business strategy

ASSUMPTION: Analyzing comparative roles helps candidates understand the unique advantages and specific focus areas of this position relative to other market opportunities.

📝 Sample Projects

• Developing a month-long social media campaign to launch a new product line
• Implementing SEO strategies resulting in a 20% increase in web traffic
• Creating personalized social media strategies for senior executives

ASSUMPTION: Sample projects should reflect the role’s focus on strategic planning and content innovation to achieve specific brand objectives.

❓ Key Questions to Ask During Interview

• How does the company measure success in its social media initiatives?
• What tools and resources are available to support the social media team?
• How does the company adapt to changes in digital media trends?
• What is the typical career path for someone in this role?
• How does the company foster collaboration across departments?

ASSUMPTION: These questions help potential candidates gauge alignment with company practices and opportunities for growth while understanding operational dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Martin Marietta career portal
• Prepare a portfolio showcasing relevant campaigns
• Update your resume to reflect key digital marketing skills
• Research Martin Marietta to align your application with company goals
• Contact HR for further details on the job and application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.