📌 Core Information
🔹 Job Title: Social Media & Marketing Manager
🔹 Company: Panhandle Getaways
🔹 Location: Panama City Beach, FL / 30A (Local presence required)
🔹 Job Type: Full-Time | In Office
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving engagement and bookings through email marketing, social media management, and content creation.
- Creating visual content, managing campaigns, and analyzing performance metrics.
- Collaborating with marketing leadership and other teams to source content.
- Designing print and digital marketing materials that align with brand guidelines.
- Working in a fast-paced, energetic, and fun company culture that values creativity, results, and initiative.
ASSUMPTION: This role requires a proactive and self-motivated individual who can take ownership of projects and drive results in an autonomous work environment.
📋 Key Responsibilities
✅ Social Media Management & Design: Create and post engaging content, respond to comments and messages, and design eye-catching graphics for digital and print platforms.
✅ Email Marketing: Plan, write, and schedule campaigns across various audiences, using tools like Mailchimp or HubSpot to segment lists and analyze performance.
✅ Website & Blog Content: Update blog, events page, and destination content on the website to align with SEO goals and seasonal themes, and support landing page updates and copywriting for promotions and listings.
✅ Print & Onsite Marketing: Design or coordinate yard signs, in-unit collateral, and branded print materials for guest and owner experiences, ensuring consistency with brand guidelines.
✅ Reporting & Analytics: Track campaign performance across email, social, and website traffic using GA4 and native platform tools.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively manage campaigns and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 3+ years of experience in digital marketing, with hands-on expertise in email marketing and social media management.
Required Skills:
- Proven ability to create social media content and manage platforms like YouTube, Instagram, and Facebook.
- Experience with blog management, event updates, and website content maintenance.
- Skills in designing print collateral and comfort using Canva (or similar) tools for creating social visuals, reels, and print materials.
- Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot) and content scheduling tools.
- Google Analytics experience is a plus, along with the ability to analyze campaign performance.
Preferred Skills:
- Proactive and self-motivated, with a proven track record of taking ownership of projects and driving results in an autonomous work environment where initiative is valued over micromanagement.
- Demonstrated experience in graphic design, with a portfolio showcasing creative and effective visual content.
- Data-driven approach to marketing—comfortable reviewing campaign metrics and adjusting tactics for ROI.
- Hospitality industry experience is preferred but not required.
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative and effective visual content to demonstrate their graphic design skills.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Manager with 3-5 years of experience in the hospitality industry in Panama City Beach, FL)
Benefits:
- Competitive salary and bonus with opportunities for advancement
- Comprehensive health, dental, and vision insurance
- Generous 401(k) match
- Paid time off and paid holidays
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for special events or projects as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 51-200 employees
Founded: 1992
Company Description:
- Panhandle Getaways is the leading property management company in northwest Florida, with over 900 short-term vacation rental properties along the Florida Panhandle.
- The company specializes in creating unforgettable guest experiences and delivering proven results for property owners.
- Panhandle Getaways is recognized as one of the Top 50 Vacation Rental Property Management Companies in the World by Rentals United.
Company Specialties:
- 30A Vacation Rentals
- Property Management - Beachfront Properties
- Panama City Beach Vacation Rentals
- Destin Vacation Rentals
- Beach rentals Florida
Company Website: https://www.panhandlegetaways.com/
ASSUMPTION: Panhandle Getaways is a well-established company in the hospitality industry, with a strong reputation for providing excellent guest experiences and delivering results for property owners.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including Sales, Owner Relations, and Revenue Management.
Work Arrangement: On-site, with local presence required. The role may require occasional travel to attend industry events or conferences.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Director or a similar role.
- Expansion into other areas of the business, such as sales or revenue management, based on the candidate's interests and performance.
- Opportunities to work on special projects or events that may provide additional exposure and growth opportunities.
ASSUMPTION: Panhandle Getaways values employee growth and development and provides opportunities for advancement based on performance and potential.
🌍 Location & Work Environment
Office Type: Modern, beautiful office space in Panama City Beach / 30A
Office Location(s): 17616 Front Beach Road, Panama City Beach, FL 32413, US
Geographic Context:
- Panama City Beach is a popular tourist destination on the Gulf Coast of Florida, known for its beautiful beaches, warm climate, and abundant recreational activities.
- The 30A area is a scenic stretch of highway that runs along the Gulf Coast, featuring charming beach towns, upscale resorts, and picturesque coastal dunes.
- The area is home to a diverse range of industries, including hospitality, tourism, real estate, and healthcare.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for special events or projects as needed.
ASSUMPTION: The work environment at Panhandle Getaways is fast-paced, energetic, and fun, with a strong emphasis on creativity, results, and initiative.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-person or virtual interview with the Marketing Director to discuss the role, responsibilities, and qualifications in more detail.
- Final interview with key stakeholders, such as the CEO or other department heads, to assess cultural fit and make a hiring decision.
Key Assessment Areas:
- Creativity and graphic design skills, demonstrated through a portfolio of visual content.
- Marketing expertise, including experience with email marketing, social media management, and campaign performance analysis.
- Communication skills, both written and verbal, to effectively manage campaigns and collaborate with various teams.
- Data-driven approach to marketing, with a proven track record of reviewing campaign metrics and adjusting tactics for ROI.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, graphic design skills, and cultural fit with Panhandle Getaways.
- Include a link to your portfolio or provide samples of your visual content to demonstrate your creativity and design skills.
- Prepare thoughtful questions to ask during the interview, focusing on the role, responsibilities, and company culture.
ATS Keywords: Social Media Management, Email Marketing, Graphic Design, Campaign Performance Analysis, SEO, Blog Management, Event Updates, Print Marketing, Communication Skills, Proactive, Self-Motivated, Data-Driven, Hospitality Experience
ASSUMPTION: Panhandle Getaways uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Canva (or similar graphic design tools)
- Mailchimp or HubSpot (email marketing platforms)
- Google Analytics
- Social media platforms (e.g., Instagram, Facebook, TikTok, YouTube)
- Content management system (CMS) for website updates (e.g., WordPress)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Results-driven and data-focused
- Collaboration and teamwork
- Customer-centric and guest-focused
- Fun and energetic work environment
Work Style:
- Proactive and self-motivated
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your creative and effective visual content?
- Are you comfortable reviewing campaign metrics and adjusting tactics for ROI?
- Do you thrive in a fast-paced, energetic, and fun work environment that values creativity, results, and initiative?
ASSUMPTION: Panhandle Getaways values cultural fit and seeks candidates who align with their company values and work style.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and best practices in digital marketing, which can be fast-paced and ever-changing.
- Working in a fast-paced, energetic, and sometimes demanding work environment that may require occasional overtime or flexibility.
- Collaborating with various teams and stakeholders, which may require strong communication skills and adaptability.
ASSUMPTION: Panhandle Getaways is a dynamic and growing company, and candidates should be prepared to face challenges and adapt to change.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on graphic design and visual content creation.
- In the hospitality industry, this role may require more flexibility and adaptability to accommodate special events or projects.
- Career progression in this role may involve expanding into other areas of the business, such as sales or revenue management, based on the candidate's interests and performance.
ASSUMPTION: Candidates should research similar roles in the hospitality industry and consider how their skills and experience align with the specific requirements of this position.
📝 Sample Projects
- Creating a social media campaign to promote a new property listing, including eye-catching visuals and engaging captions.
- Designing an email marketing campaign to announce a seasonal promotion, including personalized content and clear calls-to-action.
- Updating the company blog with relevant and engaging content, optimized for SEO to improve website traffic and visibility.
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Sales, Owner Relations, and Revenue Management?
- What opportunities are there for growth and advancement within the marketing department or other areas of the business?
- How does Panhandle Getaways support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Panhandle Getaways careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience, graphic design skills, and cultural fit with Panhandle Getaways.
- Include a link to your portfolio or provide samples of your visual content to demonstrate your creativity and design skills.
- Prepare thoughtful questions to ask during the interview, focusing on the role, responsibilities, and company culture.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
