📌 Core Information
🔹 Job Title: Social Media Marketing Manager
🔹 Company: Minitab
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating visually striking content for social media platforms
- Crafting compelling stories that engage diverse audiences
- Collaborating with global marketing teams to align content with campaign goals and brand standards
- Staying ahead of social and design trends to keep Minitab's brand innovative and differentiated
- Upholding visual standards and ensuring all content aligns with Minitab’s identity across channels
ASSUMPTION: This role requires a creative thinker with an eye for design and a passion for social media, as well as strong communication and project management skills.
📋 Key Responsibilities
✅ Design and create visually striking content for platforms like Instagram, LinkedIn, Facebook, and Pinterest using tools such as Adobe Creative Suite, Canva, and CapCut
✅ Craft compelling copy and video clips that bring Minitab's brand to life and connect with diverse audiences
✅ Collaborate across global marketing teams to align content with campaign goals and brand standards
✅ Stay ahead of social and design trends, bringing new ideas that keep Minitab's brand innovative and differentiated
✅ Maintain visual consistency and ensure all content aligns with Minitab’s identity across channels
✅ Contribute to broader marketing design initiatives—from digital campaigns to promotional materials
✅ Support paid social efforts by creating content that’s optimized for boosting and advertising across platforms
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a balance of artistic and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Marketing, or a related field—or equivalent experience
Experience: 3+ years of experience in graphic design, marketing, or a related field
Required Skills:
- Proficiency in Adobe Illustrator, Photoshop, Canva, and video editing tools like CapCut
- Strong portfolio showcasing ability to deliver high-quality, brand-aligned content across multiple formats and platforms
- Solid understanding of design principles, digital content strategies, and current social media best practices
- Experience creating content tailored to major platforms: LinkedIn, Instagram, Facebook, Pinterest
- Strong communication and project management skills with a keen attention to detail
Preferred Skills:
- Willingness to travel occasionally (up to 10%)
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in the field will also be considered.
💰 Compensation & Benefits
Salary Range: $55,000 - $80,000 per year (based on Illinois pay transparency laws)
Benefits:
- Health Insurance: Medical, Dental, and Vision Insurance provided at no cost for full-time employees upon date of hire
- Life Insurance: Group Term Life Insurance provided at no cost for full-time employees
- Retirement Planning: 401k Retirement Plan with T. Rowe Price, with eligible employee contribution immediately and Minitab matching dollar for dollar up to the first 6%
- Paid Time Off: Paid holidays, as well as 4 weeks of annual paid time off, increasing one week every five years
- Higher And Professional Development: Tuition and related expenses assistance for both higher education and other professional development
- Flexible Spending Account: Medical and Dependent Care Reimbursement Accounts, Parking and Transit - Pre-Tax Deductions
- Hybrid Work Schedule: Hybrid work model for eligible positions
- Premium Benefits: On-site gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room, and golf simulator at Minitab's State College, PA Headquarters
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on Illinois pay transparency laws and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on statistical software, process improvement software, training services, and data analysis
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for collaboration and growth
Founded: 1972, with a history of providing powerful data analysis and process improvement tools to businesses worldwide
Company Description:
- Empowers businesses around the world with powerful data analysis and process improvement tools
- Offers a collaborative, forward-thinking team that values creativity, precision, and continuous learning
- Provides a global software company environment with a reputation for excellence
Company Specialties:
- Statistical Software
- Process Improvement Software
- Training Services
- Six Sigma
- Quality Improvement
- Data Analysis
- Lean Six Sigma
- Statistics
- Process Improvement
- and Quality Statistics
Company Website: http://www.minitab.com
ASSUMPTION: Minitab's focus on data analysis and process improvement tools makes it an attractive option for candidates interested in the software development industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Social Media Marketing Manager will report directly to the Marketing Director and collaborate with global marketing teams
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential advancement within the marketing department, such as Senior Social Media Marketing Manager or Marketing Manager
- Opportunities to expand into other areas of marketing or take on additional responsibilities
- Possibility to transition into other departments within the company, such as product management or sales
ASSUMPTION: This role offers a clear path for career growth and development within a mid-sized company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Chicago, Illinois, United States
Geographic Context:
- Chicago, Illinois, United States, offers a vibrant, multicultural city with a thriving arts, food, and entertainment scene
- Chicago is known for its architecture, museums, and parks, providing ample opportunities for outdoor activities and cultural experiences
- The city has a diverse economy, with strengths in industries such as finance, healthcare, and technology
Work Schedule: Full-time, with a hybrid work arrangement offering flexibility and work-life balance
ASSUMPTION: Chicago's urban environment and cultural offerings make it an attractive location for professionals seeking a dynamic work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional team members or stakeholders
- Background check and offer extension
Key Assessment Areas:
- Design and creative skills
- Understanding of social media platforms and best practices
- Communication and project management skills
- Alignment with Minitab's brand and company culture
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio with a variety of content demonstrating your ability to deliver high-quality, brand-aligned content across multiple formats and platforms
- Prepare for interview questions by researching Minitab's company culture, brand, and industry trends
- Be ready to discuss your design process, creative inspiration, and how you stay up-to-date with social media trends
ATS Keywords: Adobe Creative Suite, Canva, CapCut, Social Media Marketing, Content Creation, Graphic Design, Brand Alignment, Design Principles, Digital Content Strategies, Current Social Media Best Practices, Collaboration, Project Management, Attention To Detail
ASSUMPTION: Minitab's interview process will focus on assessing both technical skills and cultural fit, with a strong emphasis on creativity and adaptability.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Canva
- CapCut
- Social media platforms: LinkedIn, Instagram, Facebook, Pinterest
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous learning
- Collaboration: Working together to achieve common goals
- Precision: Striving for accuracy and excellence in all endeavors
- Customer Focus: Prioritizing the needs and satisfaction of customers
Work Style:
- Creative and artistic, with a strong attention to detail
- Adaptable and responsive to changing trends and feedback
- Collaborative and team-oriented, with strong communication skills
- Analytical and strategic, with a solid understanding of digital content strategies and social media best practices
Self-Assessment Questions:
- Do you align with Minitab's company values, particularly innovation, collaboration, and precision?
- Are you comfortable working in a hybrid environment, balancing on-site and remote work?
- Do you have a strong portfolio showcasing your ability to deliver high-quality, brand-aligned content across multiple formats and platforms?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it involves close collaboration with global marketing teams and alignment with Minitab's brand and company culture.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media trends and best practices
- Managing multiple projects and deadlines in a dynamic work environment
- Balancing creative and analytical tasks, requiring a strong attention to detail and strategic thinking
- Occasional travel (up to 10%) may be required for meetings or events
- Working in a hybrid environment may present unique challenges in communication and collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike other social media marketing roles, this position requires a strong focus on graphic design and visual storytelling
- Minitab's emphasis on innovation and continuous learning sets it apart from other companies in the software development industry
- This role offers a unique opportunity to work in a mid-sized company with a global presence, providing ample opportunities for growth and development
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, making it an attractive option for candidates interested in both graphic design and social media marketing.
📝 Sample Projects
- Creating a visually striking campaign for Minitab's social media channels, showcasing the company's software tools and success stories
- Developing a series of engaging videos that highlight Minitab's commitment to customer satisfaction and process improvement
- Designing a comprehensive brand guide that ensures consistency across all Minitab's marketing materials and digital platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of creative problem-solving in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the social media marketing team currently, and how can this role address them?
- How does this role collaborate with other marketing teams and departments within Minitab?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Minitab support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most important qualities and skills you're looking for in a successful candidate for this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you better understand the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your ability to deliver high-quality, brand-aligned content across multiple formats and platforms
- Research Minitab's company culture, brand, and industry trends to prepare for interview questions
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
