Social Media Marketing Manager

📌 Core Information

🔹 Job Title: Social Media Marketing Manager

🔹 Company: Weekday AI

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive social media strategies to drive brand awareness and engagement
• Managing and growing the company's YouTube channel, including content creation and community engagement
• Collaborating with internal teams to produce engaging content and optimize the user experience
• Monitoring industry trends and analytics to identify new content opportunities and maximize engagement
• Building relationships with key influencers, journalists, and media outlets to gain coverage for company news and initiatives

ASSUMPTION: This role requires a strong background in social media management, video production, and content strategy. Candidates should have experience working with various social media platforms and YouTube, as well as a proven track record of driving engagement and growth.

📋 Key Responsibilities

✅ Develop and implement comprehensive social media strategies across platforms such as LinkedIn, Twitter, Facebook, Instagram, and others to drive brand awareness, engagement, and lead generation.

✅ Oversee the creation, optimization, and management of the company's YouTube channel, including developing a content calendar and producing high-quality videos.

✅ Plan, produce, and execute video content that aligns with brand messaging and marketing goals, including promotional videos, tutorials, behind-the-scenes content, and other multimedia formats.

✅ Collaborate with internal teams to produce engaging content for the website, YouTube, and social media platforms that attracts, engages, and converts the target audience.

✅ Monitor industry trends and audience insights to identify new content opportunities, optimize video performance, and ensure maximum engagement.

✅ Manage content amplification strategies to boost organic reach, engage with followers, respond to comments, and build an active and loyal online community.

✅ Manage paid campaigns on social media platforms, including YouTube ads, to increase visibility, drive traffic, and enhance engagement. Optimize campaigns based on performance data and audience behavior.

✅ Work closely with internal teams to design landing pages, optimize the user experience, and ensure consistency in messaging across video content and social channels.

✅ Identify and build relationships with key influencers, journalists, and media outlets to gain coverage for company news, product launches, and initiatives.

✅ Assist with virtual and in-person event planning, including creating promotional video content, working with vendors and event coordinators, and managing event-related social media campaigns.

✅ Stay up to date with emerging trends in video marketing, social media, and digital content creation. Provide recommendations for new platforms and tools to enhance the company's digital marketing efforts.

ASSUMPTION: This role requires a strong understanding of social media platforms, video production, and content strategy. Candidates should be comfortable working with analytics tools to optimize content and campaigns, as well as building relationships with external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in social media management, video production, and YouTube content strategy

Required Skills:

• Proven experience in social media management, video production, and YouTube content strategy
• Strong written and verbal communication skills with an ability to create compelling content
• Analytical mindset with experience using data to drive decision-making
• Creative and resourceful with a passion for digital marketing and video storytelling
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
• Familiarity with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Background in event planning or management

ASSUMPTION: Candidates should have a strong portfolio showcasing their video production and content creation skills. Experience with social media analytics tools and video editing software is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level marketing role in Mumbai)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off

Working Hours: Full-time (40 hours per week), with flexible hours as needed to accommodate event planning and content creation

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Mumbai. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2022 (Relatively new company, with a focus on innovation and rapid growth)

Company Description:

• Weekday AI is a YC-backed recruitment startup that curates top jobs from premium YC and VC-backed startups
• The company focuses on hand-curating job listings to provide candidates with select opportunities from high-quality employers
• Weekday AI aims to streamline the job search process and connect talented professionals with exciting career opportunities

Company Specialties:

• Recruitment
• Job curation
• Startup hiring

Company Website: http://jobs.weekday.works

ASSUMPTION: Weekday AI is a growing startup with a focus on connecting talented professionals with premium job opportunities. The company's small size offers candidates the chance to make a significant impact and contribute to its growth and success.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams, including content creators, designers, and event coordinators

Work Arrangement: On-site, full-time position with flexible hours to accommodate event planning and content creation

Growth Opportunities:

• As the company grows, there may be opportunities for the Social Media Marketing Manager to take on additional responsibilities or move into a leadership role
• The company's focus on innovation and rapid growth provides ample opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique opportunity for candidates to join a growing startup and make a significant impact on its marketing efforts. As the company continues to expand, there will be ample opportunities for growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space designed to foster creativity and innovation

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, offering a diverse and vibrant cultural scene
• The city is known for its bustling film industry, historic sites, and delicious cuisine
• Mumbai's strategic location on the western coast of India makes it a major hub for trade and commerce

Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate event planning and content creation

ASSUMPTION: Mumbai offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development. The city's vibrant cultural scene and strategic location make it an attractive destination for talented professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Marketing Manager and other team members to discuss the role and company culture
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to create compelling content
• Analytical mindset and experience using data to drive decision-making
• Creativity and resourcefulness in video production and content creation
• Collaboration and teamwork skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in social media management, video production, and content strategy
• Include a portfolio of your video production and content creation work to showcase your skills and creativity
• Prepare for interview questions that focus on your experience with social media platforms, analytics tools, and video editing software
• Research the company and its mission to demonstrate your enthusiasm and alignment with its values

ATS Keywords: Social media management, video production, YouTube content strategy, content creation, analytics, engagement, lead generation, event planning, digital marketing

ASSUMPTION: The application process for this role is designed to assess candidates' communication skills, analytical mindset, creativity, and cultural fit. Candidates should be prepared to discuss their experience with social media platforms, analytics tools, and video editing software in detail.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using social media management platforms, video editing software, and analytics tools to optimize content and campaigns. Familiarity with project management tools is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer focus

Work Style:

• Creative and collaborative
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with internal teams to achieve common goals?
• Do you have a strong attention to detail and a commitment to producing high-quality content?
• Are you proactive and results-oriented, with a passion for driving engagement and growth?

ASSUMPTION: Weekday AI values candidates who are creative, collaborative, and data-driven. Candidates should be comfortable working in a fast-paced, innovative environment and be committed to producing high-quality content that drives engagement and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Building and maintaining relationships with key influencers, journalists, and media outlets
• Adapting to the company's rapid growth and changing priorities
• Working in a small team environment, with limited resources and support

ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, as well as keeping up with the fast-paced and ever-changing social media landscape. Candidates should be comfortable working in a small team environment and be able to adapt to the company's rapid growth and changing priorities.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position, but with a stronger focus on video production and YouTube content strategy
• In comparison to other marketing roles, this position requires a unique blend of creative and analytical skills, as well as experience with video editing software and social media management platforms
• Career paths for this role may include advancement to a Senior Marketing Manager or Director of Marketing position, with opportunities for leadership and team management

ASSUMPTION: This role is similar to a Social Media Manager or Digital Marketing Manager position, but with a stronger focus on video production and YouTube content strategy. Candidates should have experience with video editing software and social media management platforms, as well as a strong analytical mindset and creative approach to content creation.

📝 Sample Projects

• Developing and implementing a comprehensive social media strategy for a product launch, including content creation, amplification, and engagement
• Managing the company's YouTube channel, including content creation, optimization, and growth
• Collaborating with internal teams to produce engaging content for the website, YouTube, and social media platforms that drives traffic and conversions

ASSUMPTION: Sample projects for this role may include developing and implementing social media strategies, managing the company's YouTube channel, and collaborating with internal teams to produce engaging content. Candidates should be comfortable working with analytics tools and data to optimize content and campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and digital marketing, and how this role fits into that strategy?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its social media and digital marketing efforts?
• What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?

ASSUMPTION: Key questions to ask during the interview should focus on the company's approach to social media and digital marketing, as well as the role's priorities and expected impact on the organization's growth and success. Candidates should also inquire about the company's support for employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in social media management, video production, and content strategy
• Include a portfolio of your video production and content creation work to showcase your skills and creativity
• Prepare for interview questions that focus on your experience with social media platforms, analytics tools, and video editing software
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.