Social Media Marketing Manager (Contract)

📌 Core Information

🔹 Job Title: Social Media Marketing Manager (Contract)

🔹 Company: LCBO

🔹 Location: Toronto, Ontario

🔹 Job Type: Full-time, Contract (12 months)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (on-site 2-3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing organic social media strategy for LCBO and Food & Drink brands
• Managing content calendars and directing content creation
• Analyzing social media performance and providing regular reports
• Collaborating with internal stakeholders to create and implement social media campaigns
• Overseeing community management and crisis communications

ASSUMPTION: This role requires a high level of creativity, strong organizational skills, and the ability to work effectively in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Develop and implement social media strategy to align with business goals

✅ Create engaging content that reinforces brand persona through social channels

✅ Set specific objectives and report on performance on a weekly and period-by-period basis

✅ Oversee day-to-day management of campaigns and ensure brand consistency

✅ Work cross-functionally with internal stakeholders to create and implement social media campaigns

✅ Work with internal teams to oversee community management, including crisis communications

✅ Create actionable plans to grow and maintain followers on LCBO social media platforms

✅ Ensure progress on all platforms by using native social platform and social tools including Buffer and Later

✅ Oversee the creation and implementation of the monthly social media calendar aligned with promotional and corporate initiatives

✅ Perform research on current social content trends and audience preferences

✅ Generate, edit, publish and share engaging content daily across social platforms

✅ Facilitate scaling brand and company awareness through various social media channels

✅ Ensure brand consistency in copy through tone, voice and terminology

ASSUMPTION: This role may require working evenings and weekends to manage social media content and respond to crises as they arise.

🎯 Required Qualifications

Education: Post-secondary education in business, marketing, or related field

Experience: 5+ years of work experience in social media management and marketing in a retail brand environment

Required Skills:

• Proven experience planning, executing, and optimizing paid social media campaigns, with a strong emphasis on Meta Ads Manager (Facebook and Instagram)
• In-depth knowledge of paid media strategy, audience targeting, budget allocation, and performance analysis across Meta platforms
• Ability to create and manage ad sets, monitor KPIs, and adjust campaigns based on performance data
• Diverse social media experience across multiple platforms with an in-depth understanding of audience targeting and optimizing each channel for unique engagement strategies including both organic and paid social media
• Proficient using multiple social posting programs
• Experience with analytics platforms including Adobe Omniture and Google Analytics

Preferred Skills:

• Experience working in a regulated environment
• Fluency in French

ASSUMPTION: Candidates with experience in the retail or alcohol industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $73,027 - $127,554 CAD per year

Benefits:

• Employee & Family Assistance Program
• Defined Benefit Pension
• Discounts on products and services via Workperks

Working Hours: 36.25 hours per week (flexible, may include evenings and weekends)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto area.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Alcohol and Spirits)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1927 (Over 90 years of history)

Company Description:

• LCBO is a government-owned retail store responsible for the sale of alcoholic beverages in Ontario, Canada.
• They aim to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits.
• LCBO supports local communities and delivers value to Ontarians through responsible retailing and wholesale operations.

Company Specialties:

• Retail and wholesale of alcoholic beverages
• Responsible retailing and community engagement
• Customer experience and customer service

Company Website: http://www.lcbo.com

ASSUMPTION: LCBO operates as a government agency, which may impact the hiring process and company culture compared to private sector organizations.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: Reports directly to the Manager, Social Media Marketing

Work Arrangement: Hybrid (on-site 2-3 days per week, remote the rest of the time)

Growth Opportunities:

• Potential career progression into senior marketing roles within LCBO
• Opportunities to gain experience in a large, complex organization
• Chance to work on high-impact campaigns and initiatives

ASSUMPTION: This role may offer opportunities for professional development and growth within the organization, given LCBO's size and scope.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, open-concept workspace

Office Location(s): 100 Queens Quay East, 9th Floor, Toronto

Geographic Context:

• Toronto is a multicultural city with a population of over 2.9 million people.
• The LCBO headquarters is located in the downtown core, near the waterfront, with easy access to public transportation.
• The city offers a wide range of cultural attractions, entertainment, and recreational activities.

Work Schedule: Flexible, may include evenings and weekends to manage social media content and respond to crises

ASSUMPTION: The hybrid work arrangement may require employees to commute to the office 2-3 days per week, with the rest of the time working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Workday
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the director or senior leadership
• Background check and reference checks

Key Assessment Areas:

• Social media marketing expertise and strategic thinking
• Content creation and storytelling skills
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and alignment with LCBO's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Include specific examples of successful social media campaigns you've managed or contributed to
• Demonstrate your understanding of LCBO's brand and the retail alcohol industry
• Prepare questions to ask the interviewer about the role, team, or company to show your interest and engagement

ATS Keywords: Social Media Marketing, Content Creation, Marketing Strategy, Community Management, Crisis Communications, Performance Analysis, Audience Targeting, Paid Media Strategy, Analytics, Brand Consistency, Engagement Strategies, Campaign Management, Research, Digital Marketing, Meta Ads Manager, Social Media Trends

ASSUMPTION: LCBO uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Buffer
• Later
• Adobe Omniture
• Google Analytics
• Meta Ads Manager (Facebook and Instagram)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Responsible
• Inclusive

Work Style:

• Collaborative
• Data-driven
• Adaptable

Self-Assessment Questions:

• How do you demonstrate LCBO's value of being customer-focused in your daily work?
• Can you provide an example of a time when you had to adapt to a sudden change in plans or priorities?
• How do you ensure that your work aligns with LCBO's commitment to responsible retailing?

ASSUMPTION: LCBO places a strong emphasis on cultural fit and alignment with their core values, so candidates should be prepared to demonstrate how their work style and personal values align with the organization's.

⚠️ Potential Challenges

• Managing social media content and crises outside of regular business hours
• Working in a regulated environment with strict guidelines for alcohol marketing
• Balancing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Adapting to changes in LCBO's product offerings, promotions, or organizational structure

ASSUMPTION: These challenges are inherent to the role and the retail alcohol industry, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• Compared to other social media marketing roles, this position offers the opportunity to work on a wide range of campaigns and initiatives for a large, well-known organization
• LCBO's regulated environment presents unique challenges and considerations compared to other retail or marketing roles
• This role offers potential career growth and development opportunities within a large organization

ASSUMPTION: Candidates should consider how their career goals and preferences align with the unique aspects of this role and LCBO's organization structure.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new LCBO-exclusive product line
• Creating and implementing a social media strategy to support a major LCBO event or promotion
• Analyzing social media performance data to identify trends, optimize campaigns, and improve overall engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Social Media Marketing department?
• How does LCBO support the professional development and growth of its employees?
• Can you provide an example of a successful social media campaign that LCBO has executed recently?
• How does LCBO balance the need for creative content with the requirements of responsible retailing and advertising?
• What are the most important qualities and skills for someone to succeed in this role?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, team, and company, and help them make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the LCBO Career Site
• Tailor your resume and cover letter to highlight your relevant social media marketing experience and skills
• Prepare for your interview by researching LCBO, the retail alcohol industry, and the specific requirements of the role
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.