📌 Core Information
🔹 Job Title: Social Media Marketing Manager
🔹 Company: Accor
🔹 Location: Singapore
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative social media strategies for Mondrian Singapore's dining destinations and bar.
- Overseeing content production, from photography and videography to compelling copy.
- Managing relationships with F&B stakeholders to enhance guest engagement and brand loyalty.
- Optimizing performance and driving engagement through data analysis and trend tracking.
- Integrating social media into broader marketing campaigns and activations.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and trends to succeed.
📋 Key Responsibilities
✅ Lead the development and execution of bold, creative social media strategies across key platforms for Mondrian Singapore, including its signature dining destinations and bar.
✅ Act as the key liaison between internal F&B teams and stakeholders, fostering strong relationships to elevate guest engagement, satisfaction, and brand loyalty.
✅ Uphold and champion each distinct brand identity, ensuring that every post, visual, and campaign reflects Mondrian's high design aesthetic and vibrant energy.
✅ Oversee the production of dynamic, high-quality content that showcases culinary offerings, limited-time experiences, and exclusive events.
✅ Stay ahead of the curve with a deep understanding of social media platforms, content trends, tools, and SEO principles to inform strategy and deliver continuous growth.
✅ Drive paid social campaigns that move the needle, from awareness to consideration, ensuring strong reach, engagement, and ultimately building brand equity through powerful storytelling and targeted messaging.
✅ Develop and present insightful campaign reports, backed by data and clear recommendations, to internal teams and stakeholders.
✅ Ensure all content is platform-optimised and aligned with best practices to maximise visibility, engagement, and audience retention.
✅ Harness analytics to refine content strategies, fine-tune audience targeting, and boost performance across channels with a focus on measurable ROI.
✅ Curate and execute a results-driven influencer strategy that authentically amplifies culinary and lifestyle stories, extending the reach of F&B experiences to targeted audiences.
✅ Integrate social media into broader brand campaigns and activations, aligning with the overall marketing vision of Mondrian Singapore and its culinary destinations.
✅ Tap into the power of social listening to uncover real-time insights, anticipate trends, and stay ahead of the curve, keeping Mondrian at the cutting edge of hospitality and culinary innovation.
✅ Stay plugged into the latest in social media, hospitality, and dining culture to inspire forward-thinking content and ensure we remain trendsetters in the digital space.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and adaptability to thrive in a fast-paced, ever-evolving environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Minimum 5 years of experience in social media, digital marketing, or content creation, preferably within hospitality, F&B, or lifestyle sectors.
Required Skills:
- Proven track record in developing and executing social strategies that drive engagement and brand growth.
- In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book.
- Skilled in creating and curating visually compelling, on-brand content, including photography, video, and copy.
- Experience with paid social campaign management, including audience targeting, budget optimisation, and performance tracking.
- Confident in working with influencers and talent, sourcing, briefing, managing, and measuring success.
- Comfortable collaborating with cross-functional teams, from marketing and PR to chefs and F&B ops.
- Analytical mindset with experience in using data and social listening tools to inform strategy and reporting.
- Excellent written and verbal communication skills with a flair for crafting engaging, brand-aligned copy.
- A pulse on pop culture, hospitality trends, and emerging platforms to keep the brand ahead of the curve.
- Highly organised, proactive, and thrives in a fast-paced, ever-evolving environment.
Preferred Skills:
- Experience in influencer marketing platforms, basic graphic design (e.g., Canva or Adobe Suite), or content production tools.
ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic abilities will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on industry standards for a mid-level marketing role in Singapore)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for career growth and development within the Accor group.
- Access to employee discounts and perks across Accor's global portfolio of brands.
Working Hours: Full-time position, typically Monday to Friday, with occasional evenings and weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor operates in the hospitality industry, with a focus on luxury and upscale hotels, resorts, and private residences.
Company Size: Accor is a large, multinational corporation with over 290,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.
Founded: Accor was founded in 1967 and has since grown to become one of the world's leading hospitality companies.
Company Description:
- Accor is dedicated to providing exceptional hospitality experiences for guests and nurturing passion for service and achievement among its employees.
- The company operates under a fully integrated ecosystem of leading brands, personalized services, and expert solutions, breaking new ground to reimagine hospitality and inspire new ways to experience the world.
- Accor's portfolio includes 45 hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts, with over 5,600 properties around the world.
Company Specialties:
- Hospitality and catering
- Luxury and upscale hotels
- Resorts and private residences
- Global brand management
- Digital innovation and technology
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 5-10 years of experience in social media marketing or a related field.
Reporting Structure: The Social Media Marketing Manager will report directly to the Marketing Manager or a similar role within the Mondrian Singapore property.
Work Arrangement: This is an on-site role, with the expectation that the candidate will be based at the Mondrian Singapore property in Singapore.
Growth Opportunities:
- Progression to a senior marketing role within the Accor group, such as Marketing Manager or Director of Marketing.
- Expansion into other areas of marketing, such as digital marketing, brand management, or public relations.
- Opportunities to work on global marketing campaigns and collaborate with cross-functional teams across Accor's diverse portfolio of brands.
ASSUMPTION: Successful candidates will have a strong track record in social media marketing and a passion for driving innovative, data-driven campaigns that engage audiences and build brand equity.
🌍 Location & Work Environment
Office Type: The Mondrian Singapore property is a modern, upscale hotel located in the vibrant Duxton Hill neighborhood.
Office Location(s): 40 Hooper Road, Singapore 138634
Geographic Context:
- Singapore is a global city known for its multiculturalism, vibrant food scene, and thriving arts and entertainment industry.
- The Duxton Hill neighborhood is an up-and-coming area featuring barista cafes, world-class eateries and bars, art galleries, and independent boutiques.
- The Mondrian Singapore property is ideally placed between the mavericks of Chinatown and the makers of the CBD, offering easy access to public transportation and amenities.
Work Schedule: The work schedule for this role is typically Monday to Friday, with occasional evenings and weekends as needed to support events and campaigns.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and deliver high-quality work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Accor careers portal.
- Phone or video screening with the HR department to assess qualifications and cultural fit.
- In-person or virtual interview with the Marketing Manager or a similar role within the Mondrian Singapore property.
- Final round interview with the General Manager or a senior member of the Accor group's marketing team.
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices.
- Candidates' ability to develop and execute creative, data-driven social media strategies.
- Candidates' communication and presentation skills, both written and verbal.
- Candidates' ability to work collaboratively with cross-functional teams and stakeholders.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of social media campaigns you've developed and executed, demonstrating your ability to drive engagement and brand growth.
- Be prepared to discuss your understanding of the hospitality industry and Accor's brand portfolio.
ATS Keywords: Social Media Marketing, Content Creation, Digital Marketing, Brand Strategy, Data Analysis, Influencer Marketing, Photography, Videography, SEO Principles, Campaign Management, Cross-Functional Collaboration, Trend Analysis, Written Communication, Verbal Communication, Audience Targeting, Budget Optimization
ASSUMPTION: Accor's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values.
🛠️ Tools & Technologies
- Social media platforms: Instagram, Facebook, TikTok, LinkedIn, and Little Red Book
- Paid social campaign management tools: Facebook Ads Manager, Google Ads, or similar
- Social listening and analytics tools: Hootsuite, Sprout Social, or similar
- Content creation tools: Canva, Adobe Suite, or similar
ASSUMPTION: Candidates should be comfortable using a range of social media management, analytics, and content creation tools to execute their role effectively.
👔 Cultural Fit Considerations
Company Values:
- Authentic: We are genuine, honest, and true to ourselves and our guests.
- Innovative: We challenge the status quo and dare to be different.
- Respectful: We value and celebrate diversity, treating everyone with kindness and consideration.
Work Style:
- Collaborative: We work together, sharing ideas and supporting each other to achieve our goals.
- Adaptable: We embrace change and continuously evolve to meet the needs of our guests and our industry.
- Proactive: We take initiative and go above and beyond to deliver exceptional experiences for our guests.
Self-Assessment Questions:
- Do you embody Accor's core values of authenticity, innovation, and respectfulness in your personal and professional life?
- Are you comfortable working in a collaborative, adaptable, and proactive work environment?
- Do you have a passion for hospitality and a deep understanding of the industry's trends and dynamics?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Accor's core values and a commitment to fostering a positive, inclusive work environment.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously.
- Balancing the need for creativity and innovation with brand guidelines and consistency.
- Adapting to the fast-paced, ever-evolving nature of social media trends and best practices.
- Collaborating effectively with cross-functional teams and stakeholders, including chefs, F&B ops, and marketing colleagues.
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and deliver high-quality work.
📈 Similar Roles Comparison
- This role differs from other social media marketing positions in the hospitality industry in its focus on a single luxury hotel property and its dining destinations.
- Accor's global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.
- Compared to other mid-career marketing roles, this position requires a strong focus on social media strategy and content creation, with less emphasis on traditional marketing channels.
ASSUMPTION: Candidates should consider their long-term career goals and the potential for growth and development within Accor's diverse portfolio of brands when evaluating this role.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new dining concept within the Mondrian Singapore property, including influencer partnerships, content creation, and paid advertising.
- Analyzing social media performance data to identify trends and optimize content strategy for the property's signature restaurant.
- Collaborating with the F&B team to create visually compelling content that showcases the property's unique culinary offerings and limited-time experiences.
ASSUMPTION: Candidates should be able to provide specific examples of social media campaigns they've developed and executed, demonstrating their ability to drive engagement and brand growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Mondrian Singapore and the Accor group?
- What opportunities are there for growth and development within the Accor group for someone in this role?
- How does Accor support work-life balance for its employees?
- What are the most challenging aspects of working in social media marketing for a luxury hotel property like Mondrian Singapore?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and the company culture with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers portal.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of social media campaigns you've developed and executed, demonstrating your ability to drive engagement and brand growth.
- Be ready to discuss your understanding of the hospitality industry and Accor's brand portfolio.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
