Social Media Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Marketing Manager (m/w/d)

🔹 Company: CONVIEN GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a social media strategy to increase brand awareness and engagement
• Creating engaging content for various social media channels
• Managing social media campaigns, including budget oversight and performance analysis
• Interacting with the community, answering queries, and moderating comments
• Monitoring and analyzing social media performance using relevant KPIs
• Collaborating with other departments to ensure a consistent brand image

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage social media channels and drive engagement.

📋 Key Responsibilities

✅ Developing and implementing a social media strategy to increase brand awareness and engagement

✅ Creating engaging content for various social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn)

✅ Planning and executing social media campaigns, including budget management and performance analysis

✅ Interacting with the community, answering queries, and moderating comments

✅ Monitoring and analyzing social media performance using relevant KPIs and creating regular reports

✅ Conducting trend analysis and competitor analysis to continuously develop new ideas and approaches

✅ Collaborating with other departments to ensure a consistent brand image

ASSUMPTION: This role requires a high level of self-organization, time management, and the ability to work independently while collaborating effectively with other teams.

🎯 Required Qualifications

Education: A completed degree in Marketing, Communication, Media, or a related field

Experience: At least 2 years of experience in social media management, ideally in a comparable environment

Required Skills:

• Excellent knowledge of various social media platforms and their functionalities
• Strong creativity and a keen eye for visual and textual design
• Proven experience with social media management tools (e.g., Hootsuite, Buffer) and analysis tools (e.g., Google Analytics)
• Excellent communication skills and a confident demeanor
• Strong teamwork skills, initiative, and a structured approach to work
• Fluent German and good English skills in speaking and writing

Preferred Skills:

• Experience in the tech or travel industry
• Knowledge of SEO and content marketing

ASSUMPTION: Candidates with experience in the tech or travel industry may have a better understanding of CONVIEN's products and target audience, making them a stronger fit for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Munich)

Benefits:

• Exciting and varied work in a dynamic, growth-oriented company
• An engaged and motivated team that values your ideas and initiatives
• Flat hierarchies and short decision-making paths

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Munich. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. CONVIEN offers a convenient platform to help arrange, optimize, and manage meetings, events, and travel, with a focus on sustainability.

Company Size: Small (11-50 employees). A small company size fosters closer collaboration, faster decision-making, and more significant individual impact on the organization's success.

Founded: 2010. CONVIEN has been operating for 15 years, providing ample opportunities for growth and learning.

Company Description:

• CONVIEN revolutionizes the experience around business travel and meetings by offering innovative solutions for companies and their employees
• The platform connects comfort, efficiency, and sustainability to make travel and events simpler, smarter, and more personal
• CONVIEN collaborates with partners to create value for all stakeholders and contribute to a more sustainable future

Company Specialties:

• Meetings
• Travel management
• Events
• Software
• Business travel
• Corporate travel
• Sustainability
• Booking engine
• Meeting software
• Booking tool
• Green meetings
• Meeting management
• Sustainability software
• Flight booking
• Flight comparison
• Group travel
• Big data
• MICE
• Optimization
• Sustainability

Company Website: https://www.convien.com/

ASSUMPTION: CONVIEN's focus on sustainability and innovative solutions sets it apart in the market, offering applicants a unique opportunity to contribute to a more sustainable future.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Marketing Manager or a similar position within the marketing department.

Work Arrangement: On-site, with flexible working hours. This arrangement allows for better collaboration and integration with the team while offering some flexibility for work-life balance.

Growth Opportunities:

• Expanding responsibilities within the marketing department as the company grows
• Potential leadership roles within the marketing team or other departments
• Opportunities to contribute to CONVIEN's innovative solutions and sustainability initiatives

ASSUMPTION: CONVIEN's focus on growth and innovation provides ample opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork. The office is located in Munich, a vibrant city with a strong tech industry and a high quality of life.

Office Location(s): Balanstraße 71a, Munich, Bavaria 81541, DE

Geographic Context:

• Munich is the capital and largest city of the German state of Bavaria, with a population of over 1.5 million
• The city is known for its vibrant culture, rich history, and strong economy, with a particular focus on the tech and automotive industries
• Munich offers a high quality of life, with excellent public transportation, numerous parks, and a wide range of cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible working hours. This schedule allows for a good work-life balance while ensuring that employees have ample time to complete their tasks and contribute to the team's success.

ASSUMPTION: The on-site work arrangement and office location in Munich provide an ideal environment for collaboration, creativity, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the marketing team to discuss the role, responsibilities, and qualifications
• Final interview with the marketing manager or a similar position to discuss career goals, expectations, and fit within the team

Key Assessment Areas:

• Social media strategy and planning
• Content creation and design
• Campaign management and budgeting
• Performance analysis and reporting
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of CONVIEN's products, target audience, and market position in your application materials
• Prepare examples of your social media content, campaigns, or other relevant projects to showcase your abilities during the interview

ATS Keywords: Social Media Strategy, Content Creation, Campaign Planning, Budget Management, Performance Analysis, Community Engagement, Trend Analysis, Collaboration, Communication Skills, Creativity, Social Media Tools, Analytical Skills, Teamwork, Initiative, Structured Work Style, Language Proficiency

ASSUMPTION: CONVIEN's interview process focuses on assessing candidates' skills, experience, and cultural fit, with a particular emphasis on their ability to develop and execute effective social media strategies.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Social media analytics tools (e.g., Google Analytics, Sprout Social)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates, as they are commonly used in social media marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Customer focus
• Continuous learning

Work Style:

• Creative and strategic thinking
• Strong analytical skills
• Excellent communication and teamwork abilities
• Self-organized and structured approach to work
• Adaptability and flexibility

Self-Assessment Questions:

• How do you align with CONVIEN's focus on sustainability and innovation in your previous work or personal projects?
• How comfortable are you working in a dynamic, growth-oriented environment with a small team?
• How do you approach balancing creativity and data-driven decision-making in your social media strategies?

ASSUMPTION: CONVIEN values candidates who are passionate about sustainability, innovative solutions, and collaborative work environments.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing creativity and data-driven decision-making in social media strategies
• Collaborating effectively with other departments to ensure a consistent brand image

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on sustainability and innovative solutions within the meetings and events industry
• CONVIEN's market position and target audience set it apart from other companies in the tech and travel sectors
• Career paths within CONVIEN may vary depending on the company's growth and the individual's skills and interests

ASSUMPTION: CONVIEN's unique focus on sustainability and innovation provides applicants with a distinctive opportunity to contribute to a more sustainable future while growing their careers in the tech and travel industries.

📝 Sample Projects

• Developing and implementing a social media strategy for a sustainable meetings and events platform
• Creating engaging content and managing campaigns for various social media channels to increase brand awareness and engagement
• Analyzing social media performance using relevant KPIs and creating regular reports to inform strategy and content development

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing applicants with a clear understanding of the expectations and requirements.

❓ Key Questions to Ask During Interview

• How does CONVIEN plan to continue growing and innovating in the meetings and events industry, and how can this role contribute to that growth?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CONVIEN support the professional development and career growth of its employees?
• What are the most significant challenges facing the marketing department and the company as a whole, and how can this role help address them?
• How does CONVIEN foster a culture of collaboration and innovation within its teams?

ASSUMPTION: These questions demonstrate the candidate's interest in CONVIEN's growth, culture, and long-term prospects, as well as their ability to contribute to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content, campaigns, or other relevant projects to showcase your abilities during the interview
• Follow up with CONVIEN one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.