Social Media Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Social Media Marketing Manager (m/w/d)

🔹 Company: CONVIEN GmbH

🔹 Location: Munich, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a social media strategy to enhance brand awareness and engagement
• Creating engaging content for various social media channels and managing campaigns
• Collaborating with other departments to ensure a consistent brand image
• Analyzing social media performance and reporting on key metrics

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication skills to effectively manage social media channels and drive results.

📋 Key Responsibilities

✅ Developing and implementing a social media strategy to enhance brand awareness and engagement

✅ Creating engaging content for various social media channels (e.g., Facebook, Instagram, LinkedIn)

✅ Planning and executing social media campaigns, including budget management and performance analysis

✅ Interacting with the community, answering queries, and moderating comments

✅ Monitoring and analyzing social media performance using relevant KPIs and creating regular reports

✅ Staying up-to-date with social media trends and competitor analysis to continuously generate new ideas

✅ Collaborating with other departments (e.g., PR, product management, sales) to maintain a consistent brand image

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical reporting, requiring a well-rounded skill set.

🎯 Required Qualifications

Education: A completed degree in marketing, communication, media, or a related field

Experience: At least 2 years of experience in social media management, ideally in a similar environment

Required Skills:

• Excellent knowledge of popular social media platforms and their functionalities
• Strong communication skills and a confident demeanor
• Teamwork, proactivity, and structured working methods
• Fluent German and good English skills (written and spoken)

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer) and analysis tools (e.g., Google Analytics)
• Creativity and a keen eye for visual and textual design

ASSUMPTION: While a degree in a relevant field is required, the most important qualifications are practical experience, strong communication skills, and a creative mindset.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing role in Munich)

Benefits:

• Exciting and varied work in a dynamic, growth-oriented company
• An engaged and motivated team that values your ideas and initiatives
• Flat hierarchies and short decision-making paths

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Munich. Benefits are tailored to the company's culture and focus on employee growth and satisfaction.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. CONVIEN operates in the business travel and meetings sector, focusing on sustainability and optimization.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.

Founded: 2010. CONVIEN has been operating for over 15 years, providing stability and experience in the market.

Company Description:

• CONVIEN revolutionizes business travel and meetings by offering innovative solutions for companies and their employees
• The platform connects comfort, efficiency, and sustainability to make travel and events more enjoyable, intelligent, and personal
• CONVIEN partners with strong industry players to deliver value to employees while addressing environmental responsibilities

Company Specialties:

• Meetings and events
• Business travel management
• Software and booking tools
• Sustainability and green meetings

Company Website: www.convien.com

ASSUMPTION: CONVIEN's focus on sustainability and optimization sets it apart in the business travel industry, offering applicants a unique opportunity to make a positive impact.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the marketing department and the company as a whole.

Reporting Structure: The Social Media Marketing Manager reports directly to the Marketing Director and collaborates with various departments, including PR, product management, and sales.

Work Arrangement: On-site, with flexible working hours and remote work options available. This arrangement allows for a balance between collaboration and independent work.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the marketing department
• Expansion into other areas of marketing or related fields, such as content marketing or SEO
• International career opportunities, as CONVIEN operates globally

ASSUMPTION: This role offers ample opportunities for professional growth, both within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Balanstraße 71a, Munich, Bavaria 81541, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany, offering a high quality of life and numerous cultural attractions
• The office is located in the Maxvorstadt district, known for its vibrant arts scene and proximity to the English Garden
• Munich is well-connected by public transportation, making it easy to commute from various parts of the city

Work Schedule: Full-time (40 hours/week) with flexible working hours and remote work options available. The work schedule is designed to balance productivity and employee well-being.

ASSUMPTION: CONVIEN's office environment fosters collaboration and creativity, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• On-site interview with the Marketing Director and a member of the marketing team to discuss the role in more detail
• Case study or assignment to evaluate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior executive to discuss the company's mission and values

Key Assessment Areas:

• Communication skills and ability to convey complex ideas clearly and concisely
• Strategic thinking and problem-solving skills
• Creativity and ability to generate innovative ideas
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your social media campaigns, content, and analytics
• Research CONVIEN's mission, values, and company culture to demonstrate your fit and enthusiasm

ATS Keywords: Social Media Strategy, Content Creation, Campaign Planning, Budget Management, Performance Analysis, Community Interaction, Trend Analysis, Collaboration, Communication Skills, Creativity, Social Media Tools, Analytical Skills, Teamwork, Initiative, Structured Work Style, Language Proficiency

ASSUMPTION: CONVIEN's interview process is designed to assess both hard and soft skills, with a strong emphasis on cultural fit and strategic thinking.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Sprout Social)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is preferred but not required. CONVIEN is open to training new hires on the tools they will use most effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Sustainability and environmental responsibility
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Agile and adaptable, with a focus on continuous learning and improvement
• Collaborative and inclusive, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on performance metrics and results

Self-Assessment Questions:

• Do you share CONVIEN's commitment to sustainability and environmental responsibility?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a data-driven mindset and a strong focus on performance metrics?

ASSUMPTION: CONVIEN values employees who are passionate about their mission, collaborative, and data-driven in their approach to work.

⚠️ Potential Challenges

• Managing multiple social media channels and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative and analytical aspects of the role
• Working in a small, agile company with a high degree of responsibility and autonomy

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media and digital channels
• CONVIEN's emphasis on sustainability and optimization sets it apart from other business travel and meetings companies
• This role offers opportunities for growth and development within the marketing department and the company as a whole

ASSUMPTION: Applicants should consider their interest in and experience with social media marketing, as well as their alignment with CONVIEN's mission and values, when comparing this role to similar positions.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product or feature
• Analyzing social media performance data to identify trends and optimize content strategy
• Creating engaging and visually appealing content for various social media channels

ASSUMPTION: These projects are designed to showcase the applicant's ability to develop and execute strategic social media campaigns, analyze performance data, and create engaging content.

❓ Key Questions to Ask During Interview

• How does CONVIEN measure the success of its social media campaigns, and how can I contribute to improving these metrics?
• Can you describe the team structure and dynamics within the marketing department?
• How does CONVIEN's commitment to sustainability and optimization translate into day-to-day work and company culture?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does CONVIEN support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to assess the company's priorities, culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your social media campaigns, content, and analytics
• Research CONVIEN's mission, values, and company culture to demonstrate your fit and enthusiasm
• Follow up with the hiring manager one week after submission to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.