- Job Title: Social Media Marketing Officer
- Company: NSW Department of Education
- Location: Parramatta, New South Wales, Australia
- Job Type: Temporary Full-Time
- Category: Marketing & Communications
- Date Posted: July 8, 2025
- Experience Level: Mid-Level (2-5 years)
- Remote Status: On-site with flexible working arrangements
🚀 Job Overview
Key aspects of this role include:
- Shaping the department's digital presence and curating social media channels.
- Supporting the delivery and coordination of marketing campaigns.
- Managing the social media calendar and developing social content and campaign strategies.
- Collaborating with internal teams to create high-quality and engaging multimedia content.
ASSUMPTION: This role requires a strong understanding of social media platforms and a proven track record in content creation. The ideal candidate will be comfortable working in a fast-paced, high-volume environment with tight deadlines.
📋 Key Responsibilities
- 📌 Social Media Management:
- Shape the department's digital presence and curate social media channels.
- Manage the social media calendar and develop social content and campaign strategies.
- 📌 Campaign Support:
- Support the delivery and coordination of marketing campaigns.
- Collaborate with internal teams to create high-quality and engaging multimedia content.
ASSUMPTION: The successful candidate will have experience managing social media channels and developing content strategies. They will also be comfortable working with various teams to deliver high-quality output.
🎯 Required Qualifications
- 📌 Education:
- Relevant degree or equivalent experience.
- 📌 Experience:
- Proven experience in content creation with an excellent understanding of social media platforms.
- Experience supporting internal stakeholders across a large organization.
- Experience delivering high-quality output in a fast-paced, high-volume environment with tight deadlines.
- 📌 Required Skills:
- Strong capability to support internal stakeholders across a large organization.
- Ability to deliver high-quality output in a fast-paced, high-volume environment with tight deadlines.
- Experience collaborating with subject matter experts to develop communication and marketing content.
- Knowledge and experience in Project Management settings with proficient written communication skills.
- 📌 Preferred Skills:
- Knowledge of and commitment to implementing the Department's Aboriginal Education Policy and upholding the Department's Partnership Agreement with the NSW AECG.
- Experience working with government agencies or educational institutions.
ASSUMPTION: The ideal candidate will have a strong background in content creation and a deep understanding of social media platforms. They will also be comfortable working in a large organization and collaborating with various teams.
💰 Compensation & Benefits
- 💸 Salary Range: AUD 110,266 - 122,058 per year (plus superannuation and annual leave loading)
- 🎁 Benefits:
- Flexible working arrangements.
- 35-hour working week.
- Competitive salary sacrificing and employer's contribution to superannuation.
- Annual leave loading.
- Flex leave entitlements, generous holidays & leave conditions.
- Opportunities for advancement and mobility across the Department to support career growth.
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the marketing and communications field. The benefits package is competitive and designed to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
- 📌 Industry: Education Administration Programs
- 📌 Company Size: 10,001+ employees
- 📌 Founded: 1848
- 📌 Company Description:
- The NSW Department of Education is committed to providing high-quality public education to students across the state. With nearly 100,000 employees working in schools and offices throughout NSW, the Department offers a wide range of career opportunities.
- 📌 Company Specialties:
- Schools
- Education
- Vocational education
- Aboriginal Affairs
- Educational research
- Training and Apprenticeships
- Special Education
- Early Childhood administration
- and Teaching
📊 Role Analysis
- 📌 Career Level: Mid-Level (2-5 years)
- 📌 Reporting Structure: This role reports directly to the Social Media Manager.
- 📌 Work Arrangement: On-site with flexible working arrangements (3 days per week in the office).
- 📌 Growth Opportunities:
- Opportunities for advancement and mobility across the Department to support career growth.
- Potential to take on additional responsibilities and grow within the Social Media team.
ASSUMPTION: This role offers opportunities for career advancement and growth within the Department. The successful candidate will have the chance to take on additional responsibilities and grow within the Social Media team.
🌍 Location & Work Environment
- 📌 Office Type: Central office location in Parramatta with flexible working arrangements.
- 📌 Office Location(s): Parramatta, New South Wales, Australia
- 📌 Geographic Context:
- Parramatta is located in Greater Western Sydney, approximately 24 kilometers west of the Sydney central business district.
- The area offers a mix of urban and suburban living with a range of amenities and services.
- 📌 Work Schedule: 35-hour working week with flexible working arrangements (3 days per week in the office).
ASSUMPTION: The successful candidate will be comfortable working in a central office location and be able to commute to Parramatta as needed. They will also be able to work remotely for part of the week.
💼 Interview & Application Insights
- 📌 Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth interview with the hiring manager and relevant team members.
4. Final interview with the Social Media Manager.
- 📌 Key Assessment Areas:
- Social media management skills.
- Content creation and strategy development.
- Collaboration and communication skills.
- Ability to work in a fast-paced, high-volume environment with tight deadlines.
- 📌 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of the role and the Department's mission and values.
- Prepare examples of your social media content and campaign strategies.
- 📌 ATS Keywords: Social Media Marketing, Content Creation, Campaign Management, Stakeholder Support, Project Management, Multimedia Content, Marketing Communications
ASSUMPTION: The interview process will focus on assessing the candidate's social media management skills, content creation abilities, and collaboration skills. The successful candidate will be able to demonstrate their ability to work in a fast-paced, high-volume environment with tight deadlines.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, LinkedIn, YouTube, X)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation tools (e.g., Canva, Adobe Creative Suite, Google Workspace)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: The successful candidate will have experience using various social media platforms, project management tools, and content creation tools. They will also be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
- 📌 Company Values:
- Excellence in education
- Integrity and accountability
- Collaboration and teamwork
- Diversity and inclusion
- Continuous improvement
- 📌 Work Style:
- Fast-paced and high-volume environment
- Collaborative and team-oriented
- Results-driven and focused on quality output
- 📌 Self-Assessment Questions:
- How do you align with the Department's commitment to excellence in education?
- How comfortable are you working in a fast-paced, high-volume environment with tight deadlines?
- How do you ensure high-quality output in a collaborative work environment?
ASSUMPTION: The successful candidate will be able to demonstrate their alignment with the Department's values and work style. They will also be comfortable working in a fast-paced, high-volume environment with tight deadlines and be able to deliver high-quality output in a collaborative work environment.
⚠️ Potential Challenges
- 📌 Role-Specific Challenges:
- Managing multiple social media channels and content creation deadlines.
- Collaborating with various internal teams to deliver high-quality output.
- Working in a fast-paced, high-volume environment with tight deadlines.
- 📌 Company-Specific Challenges:
- Navigating a large organization with multiple stakeholders.
- Balancing the needs of various internal teams and external partners.
- 📌 Work Arrangement-Specific Challenges:
- Commuting to the central office location in Parramatta as needed.
- Balancing remote work and in-office work responsibilities.
ASSUMPTION: The successful candidate will be able to manage multiple social media channels and content creation deadlines. They will also be comfortable collaborating with various internal teams and working in a fast-paced, high-volume environment with tight deadlines. Additionally, they will be able to balance remote work and in-office work responsibilities effectively.
📈 Similar Roles Comparison
- 📌 Role Differences:
- This role focuses on social media management and content creation, while similar roles may have a broader focus on marketing and communications.
- This role requires experience working with government agencies or educational institutions, while similar roles may not have this requirement.
- 📌 Industry-Specific Context:
- The education sector has unique challenges and opportunities compared to other industries.
- This role requires an understanding of the Department's mission, values, and commitment to public education.
- 📌 Career Path Comparison:
- This role offers opportunities for advancement and mobility within the Department, while similar roles may offer different career paths.
ASSUMPTION: The successful candidate will have experience working in the education sector and be familiar with the unique challenges and opportunities it presents. They will also be able to demonstrate their understanding of the Department's mission, values, and commitment to public education.
📝 Sample Projects
- 📌 Role-Specific Projects:
- Developing a social media content calendar for an upcoming marketing campaign.
- Creating engaging multimedia content for the Department's social media channels.
- Collaborating with internal teams to deliver high-quality output for a major event or initiative.
- 📌 Industry-Specific Projects:
- Creating social media content that highlights the Department's commitment to public education and excellence in education.
- Developing social media strategies that engage diverse audiences, including students, parents, and educators.
- Collaborating with external partners to deliver high-quality output that aligns with the Department's mission and values.
ASSUMPTION: The successful candidate will have experience working on similar projects and be able to demonstrate their ability to deliver high-quality output in a fast-paced, high-volume environment with tight deadlines.
❓ Key Questions to Ask During Interview
- 📌 Role-Specific Questions:
- How do you manage multiple social media channels and content creation deadlines?
- How do you collaborate with various internal teams to deliver high-quality output?
- How do you ensure high-quality output in a fast-paced, high-volume environment with tight deadlines?
- 📌 Team-Specific Questions:
- How do you work with team members to ensure consistent branding and messaging across social media channels?
- How do you handle feedback and revisions from team members and stakeholders?
- 📌 Company-Specific Questions:
- How do you align with the Department's commitment to excellence in education?
- How do you balance the needs of various internal teams and external partners?
- 📌 Work Arrangement-Specific Questions:
- How do you balance remote work and in-office work responsibilities?
- How do you ensure effective communication and collaboration with team members when working remotely?
ASSUMPTION: The successful candidate will be able to answer these questions confidently and provide specific examples of their experience and skills.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of your social media content and campaign strategies.
- Follow up with the hiring manager within one week of submitting your application.
- If you are an existing Education Support Staff (corporate staff) with the NSW Department of Education, click here for instructions on how to submit your application. All other applicants please submit your application by clicking 'Apply Now'.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
