📌 Core Information
🔹 Job Title: Social Media Marketing Specialist
🔹 Company: Carver Road Hospitality
🔹 Location: Flanker SLC - Salt Lake City, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Experienced (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating engaging content for social media platforms
- Capturing real-time content during events and game days
- Collaborating with internal teams for campaign rollouts and special promotions
- Thriving in a fast-paced, energetic environment that combines food, sports, and nightlife
ASSUMPTION: This role requires a strong understanding of current social media trends and a passion for food, sports, and nightlife culture.
📋 Key Responsibilities
✅ Assist in capturing and creating daily, on-brand content (photos, videos, stories, Reels, TikToks) that showcases the vibe, events, cocktails, dishes, and culture of Flanker.
✅ Support real-time content capture during events, game days, nightlife programming, and media activations.
✅ Collaborate with internal team and creative leads to support campaign rollouts and special promotions.
✅ Attend all Food & Beverage Photoshoots with Marketing Manager and lead.
ASSUMPTION: This role may require working evenings and weekends to cover events and game days.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience in social media marketing or a related role.
Required Skills:
- Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Strong photography and videography skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment
- Passion for food, sports, and nightlife culture
Preferred Skills:
- Experience with social media management tools (Hootsuite, Buffer, etc.)
- Knowledge of Adobe Creative Suite
- Fluency in Spanish
ASSUMPTION: A portfolio showcasing previous social media work and creative content is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: $24.00 - $26.00 hourly. This range is based on industry standards for social media marketing specialists with 2-5 years of experience in the hospitality industry in Salt Lake City, UT.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Employee discounts on food and beverages
- Opportunities for career growth and advancement
Working Hours: Full-time position with a flexible schedule that may include evenings, weekends, and holidays to cover events and game days.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Carver Road Hospitality specializes in creating elevated dining, day-life, and nightlife experiences.
Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and collaboration.
Founded: 2020. Carver Road Hospitality is a relatively new company with a strong focus on innovation and creativity.
Company Description:
- Carver Road Hospitality is a trailblazer in creating elevated, award-winning dining, day-life, and nightlife experiences.
- The company has a portfolio that includes acclaimed venues such as Carversteak, Flanker, and Casa Playa in Las Vegas, Seamark Seafood + Cocktails in Boston at Encore Boston Harbor, Rosevale Kitchen & Cocktail Room + Starchild Rooftop in New York City.
- Carver Road Hospitality is committed to fostering growth and creating opportunities for hospitality professionals to build their careers and grow alongside the company.
Company Specialties:
- Pools and Financial Acumen
Company Website: Carver Road Hospitality
ASSUMPTION: Carver Road Hospitality's focus on creativity and innovation makes it an exciting place to work for individuals who are passionate about hospitality and eager to make an impact.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience in social media marketing or a related field.
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site. This role requires working on-site at Flanker SLC in Salt Lake City, UT.
Growth Opportunities:
- As Carver Road Hospitality continues to grow, there may be opportunities for advancement within the marketing department or other areas of the company.
- The company values internal promotions and fostering career growth for its employees.
ASSUMPTION: This role offers significant growth potential for the right candidate who is eager to learn and take on new challenges.
🌍 Location & Work Environment
Office Type: On-site. This role requires working on-site at Flanker SLC in Salt Lake City, UT.
Office Location(s): Flanker SLC - Salt Lake City, UT
Geographic Context:
- Salt Lake City, UT is a vibrant and growing metropolitan area with a strong focus on outdoor recreation and cultural attractions.
- The city is home to a diverse and dynamic food and beverage scene, making it an ideal location for a social media marketing specialist focused on hospitality.
- The Flanker SLC location is conveniently located in the heart of the city, offering easy access to public transportation and nearby amenities.
Work Schedule: Full-time position with a flexible schedule that may include evenings, weekends, and holidays to cover events and game days.
ASSUMPTION: The work environment at Flanker SLC is fast-paced, energetic, and focused on delivering exceptional customer service and creating memorable experiences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person interview with Marketing Manager and/or other team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Creativity and innovation in social media content
- Understanding of current social media trends and best practices
- Communication and collaboration skills
- Ability to work in a fast-paced environment
- Passion for food, sports, and nightlife culture
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills in social media marketing and hospitality.
- Include a portfolio showcasing your previous social media work and creative content.
- Prepare examples of how you have used social media to drive engagement and growth for previous employers or personal projects.
- Be ready to discuss your understanding of current social media trends and how you stay up-to-date with industry best practices.
ATS Keywords: Social media, content creation, community engagement, brand storytelling, photography, videography, event coverage, marketing campaigns, collaboration, trend awareness, fast-paced environment, food culture, sports culture, nightlife, creativity, social savvy
ASSUMPTION: The application process for this role may be competitive, so it is important to tailor your application materials to highlight your unique qualifications and experience.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, etc.)
- Adobe Creative Suite (Photoshop, Premiere Pro, etc.)
- Camera and video equipment
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role, but specific training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Exceptional customer service
- Collaboration and teamwork
- Passion for hospitality and creating memorable experiences
Work Style:
- Fast-paced and energetic
- Collaborative and team-oriented
- Focused on delivering exceptional customer service and creating memorable experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, energetic environment?
- Are you passionate about food, sports, and nightlife culture?
- Do you have a strong understanding of current social media trends and best practices?
- Are you able to work collaboratively with internal teams to support campaign rollouts and special promotions?
ASSUMPTION: Carver Road Hospitality values employees who are creative, innovative, and passionate about hospitality and creating memorable experiences for guests.
⚠️ Potential Challenges
- Working evenings, weekends, and holidays to cover events and game days
- Keeping up with current social media trends and best practices
- Managing multiple social media platforms and content creation deadlines
- Adapting to a fast-paced and sometimes unpredictable work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a passion for social media marketing, and a willingness to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Social Media Manager position in the hospitality industry.
- However, this role is unique in its focus on creating content for a sports-themed restaurant and bar, which may require additional knowledge of sports and sports culture.
- Career paths for this role may include advancement to a Senior Social Media Manager or Marketing Manager position within the company.
ASSUMPTION: This role offers significant growth potential for the right candidate who is eager to learn and take on new challenges.
📝 Sample Projects
- Creating a social media campaign to promote a new menu item or special event at Flanker SLC
- Developing a content calendar to ensure consistent and on-brand content is posted across all social media platforms
- Analyzing social media metrics to identify trends and make data-driven decisions about content and engagement strategies
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments within the company?
- What are the most important qualities and skills you are looking for in a candidate for this role?
- How does Carver Road Hospitality support the growth and development of its employees?
- What are the biggest challenges facing the social media marketing team at Flanker SLC, and how can this role help address them?
ASSUMPTION: These questions are intended to help applicants better understand the role and the company culture, as well as demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills in social media marketing and hospitality.
- Include a portfolio showcasing your previous social media work and creative content.
- Prepare examples of how you have used social media to drive engagement and growth for previous employers or personal projects.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
