Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist

🔹 Company: Trinetix

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (Ukraine)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing platform-specific social media strategies for brand and leadership visibility in the US healthcare and tech markets.
• Managing original, on-brand content for platforms including LinkedIn, Facebook, and others.
• Collaborating with internal teams to align messaging with business goals.
• Partnering with C-suite and V-suite executives to manage their professional social media presence.
• Launching organic social campaigns to support awareness, engagement, and lead generation.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the US digital market landscape.

📋 Key Responsibilities

✅ Develop and execute platform-specific social media strategies for brand and leadership visibility across the US healthcare and tech markets.

✅ Create and manage original, on-brand content for platforms including LinkedIn, Facebook, and others.

✅ Collaborate with internal teams (Design, Sales, Delivery, and Content) to align messaging with business goals.

✅ Partner closely with C-suite and V-suite executives to craft, schedule, and manage their professional social media presence—including ghostwriting, content planning, and engagement strategies.

✅ Cultivate and manage relationships with influencers and thought leaders to amplify Trinetix’s brand presence and campaigns.

✅ Launch organic social campaigns to support awareness, engagement, and lead generation.

✅ Monitor healthcare and tech trends, competitor activity, and platform updates to guide strategy and identify opportunities.

✅ Engage actively with online communities, audiences, and key stakeholders to boost brand reputation.

✅ Analyze performance data and prepare regular insights reports; iterate strategies based on performance and industry best practices.

✅ Contribute to broader marketing initiatives with ideas and social-first storytelling.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3+ years of experience in social media marketing, preferably in a B2B tech or healthcare-focused environment.

Required Skills:

• Excellent writing, editing, and visual storytelling skills.
• Strong understanding of the US digital market landscape.
• Proven track record of influencer engagement and B2B partnership campaigns.
• Comfortable working across teams in a fast-paced, collaborative setting.

Preferred Skills:

• Fluency in English and Spanish.
• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer).

ASSUMPTION: Candidates with experience in the US healthcare sector or B2B tech industry will have a significant advantage.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 USD per year (Based on industry standards for mid-level social media marketing roles in the US, adjusted for remote work in Ukraine)

Benefits:

• Paid training programs and English/Spanish language courses.
• Medical insurance, sports program compensation, pet care, and other benefits compensation program, which can be selected by each employee according to personal preferences.
• Comfortable working hours.
• Awesome team events and a wide variety of knowledge sharing opportunities.

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Trinetix is a global custom software development partner that specializes in delivering design-forward, award-winning technology solutions. They focus on transforming the way businesses operate, serve customers, navigate industry changes, and set new market standards.

Company Size: Trinetix has approximately 1,000 representatives across Europe, the United States, and Argentina. As a mid-sized company, applicants can expect a dynamic work environment with ample opportunities for growth and collaboration.

Founded: Trinetix was founded in 2011 and has since grown to become a trusted partner for businesses seeking to transform their operations through technology.

Company Description:

• Trinetix specializes in delivering custom software development services, with a focus on user experience and design-forward solutions.
• The company works with clients and partners to improve work processes, making them more efficient while focusing on essential objectives.
• Trinetix serves and supports various business entities, enterprises, and startups globally to help them grow and stay competitive in the digital era.

Company Specialties:

• Experience Design
• Intelligent Automation
• Blockchain
• Mobile Consulting & Solutions
• Intelligent Digital Assistants
• Cloud Enablement
• Visual Communication & Production
• Data Enablement
• AI/ML
• UI/UX Design
• RPA
• Product design
• Product Engineering
• Custom software development
• Enterprise software development
• Data analytics

Company Website: www.trinetix.com

ASSUMPTION: Trinetix's focus on user experience and design-forward solutions sets it apart in the custom software development industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in social media marketing.

Reporting Structure: The Social Media Marketing Specialist will report directly to the Marketing Manager and collaborate closely with internal teams, including Design, Sales, Delivery, and Content.

Work Arrangement: This is a remote position based in Ukraine. Applicants should be comfortable working independently and managing their time effectively in a remote setting.

Growth Opportunities:

• As Trinetix continues to grow, there may be opportunities for the Social Media Marketing Specialist to take on additional responsibilities or move into a management role.
• The company offers paid training programs and language courses, providing opportunities for professional development.

ASSUMPTION: The remote nature of this role may offer greater flexibility and work-life balance, but it also requires strong self-motivation and time management skills.

🌍 Location & Work Environment

Office Type: Remote (Ukraine)

Office Location(s): Trinetix has offices in Ukraine, the United States, and Argentina. However, this role is remote and can be performed from anywhere in Ukraine.

Geographic Context:

• Ukraine has a thriving tech industry, with a large talent pool and a growing number of international companies establishing a presence in the country.
• The cost of living in Ukraine is generally lower than in the United States, which may result in a higher disposable income for employees.
• Ukraine has four distinct seasons, with mild winters and warm summers. The climate may vary depending on the specific region within the country.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: Applicants should be comfortable working in a remote environment and have a stable internet connection to ensure effective communication and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the Marketing Director
• Offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Content creation and storytelling skills
• Understanding of the US digital market landscape
• Collaboration and communication skills
• Cultural fit with Trinetix's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your social media marketing campaigns and their outcomes.
• Demonstrate your understanding of the US healthcare and tech markets in your application materials.

ATS Keywords: Social Media Marketing, Content Creation, Influencer Engagement, B2B Partnerships, US Digital Market, Healthcare Sector, Strategic Planning, Brand Awareness, Audience Engagement

ASSUMPTION: Trinetix uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, Facebook, Twitter, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, Buffer)
• Project management tools (Asana, Trello, Jira)
• Content creation tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Applicants should be comfortable using social media platforms and relevant analytics tools. Familiarity with project management and content creation tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Quality
• Integrity
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and goal-oriented

Self-Assessment Questions:

• How do you align with Trinetix's core values, particularly innovation and collaboration?
• Are you comfortable working in a dynamic, fast-paced environment with multiple priorities?
• How do you approach continuous learning and professional development?

ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Trinetix's company culture and work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to a remote work arrangement and managing time effectively
• Balancing the needs of multiple stakeholders, including internal teams and C-suite executives
• Keeping up with the latest trends and best practices in social media marketing

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to address them proactively.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist position, but with a stronger focus on executive thought leadership and influencer engagement.
• In the US, this role may be based in a corporate office or agency setting, while in Ukraine, it is remote.
• Career progression in this role may lead to a Senior Social Media Manager or Marketing Manager position, with potential opportunities to move into a leadership or management role.

ASSUMPTION: Applicants should research similar roles in the US and Ukraine to better understand the market and competition for this position.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch in the US healthcare market
• Managing the social media presence of a C-suite executive, including ghostwriting and engagement strategies
• Launching an organic social campaign to support a brand awareness initiative, with measurable KPIs and regular performance reports

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them in their application materials and interviews.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Trinetix?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trinetix support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team in the next 12 months, and how can this role contribute to addressing them?
• How does Trinetix measure the success of its social media marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the marketing landscape and industry trends.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media marketing campaigns and their outcomes.
• Prepare for your interviews by researching Trinetix's company culture, values, and marketing strategies. Be ready to discuss your understanding of the US digital market landscape and your approach to social media marketing.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.