Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist

🔹 Company: Newfold Digital

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive organic social media strategy across multiple platforms
• Creating and maintaining a content calendar that aligns with company objectives and trends
• Leading the development and production of social-first content, with a strong emphasis on video
• Monitoring and engaging with followers to build relationships and cultivate a strong brand community
• Collaborating with internal teams to ensure content aligns with Bluehost’s visual and voice guidelines

ASSUMPTION: This role requires a strategic mindset, strong creative skills, and the ability to work cross-functionally. It's ideal for someone with experience in social media management and a passion for video production.

📋 Key Responsibilities

✅ Develop and implement a comprehensive social media strategy tailored to each platform’s audience, trends, and best practices

✅ Create and maintain a content calendar that aligns with company objectives, product launches, campaigns, and seasonal opportunities

✅ Define and refine channel goals and KPIs, adjusting tactics based on performance

✅ Lead the development and production of social-first content, with a strong emphasis on video

✅ Partner with internal creative and brand teams to produce content that aligns with Bluehost’s visual and voice guidelines

✅ Repurpose and adapt content for multi-channel use, maximizing reach and resonance across platforms

✅ Monitor and engage with followers in real-time to build relationships, answer questions, and cultivate a strong brand community

✅ Identify opportunities for proactive engagement, influencer collaboration, and trend participation

✅ Track and analyze performance metrics using social analytics tools; translate insights into actionable improvements

✅ Stay on top of social media trends, algorithm updates, and emerging platforms to ensure Bluehost remains ahead of the curve

ASSUMPTION: This role requires a mix of strategic planning, creative execution, and data-driven analysis. It's essential to stay updated with the latest trends and tools in social media marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4-6 years of experience managing social media for a brand or agency

Required Skills:

• Proven ability to lead organic content strategy across multiple social platforms
• Strong skills in video production, from scripting and storyboarding to shooting and editing (mobile and/or pro tools)
• Comfortable being on camera and directing others on camera
• Excellent written and verbal communication skills
• Data-driven mindset with experience reporting on channel performance
• Self-starter with the ability to work cross-functionally and manage multiple priorities
• Experience working with scheduling tools (e.g., Sprout Social, Later, or Hootsuite) and creative suites (e.g., Adobe Creative Cloud, CapCut, Canva, Final Cut, or similar)

Preferred Skills:

• Background in tech, SaaS, or small business/startup marketing
• Experience with influencer marketing or social media partnerships
• Familiarity with coordinating strategies in partnership with paid media and SEO teams

ASSUMPTION: While a degree is preferred, equivalent experience in social media management and video production will be considered. Familiarity with the tech industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $60,000 to $80,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions.

Benefits:

• Health Insurance (HSA, Medical, Dental, Vision)
• Matching 401K
• Life/AD&D/STD/LTD
• Tuition Reimbursement
• Pet Insurance
• Generous vacation policy

Working Hours: Full-time (40 hours per week). This role may require occasional work outside of regular hours to manage real-time engagement and respond to trends.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level social media marketing role. Actual compensation may vary based on the candidate's qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Newfold Digital is a leading web technology company serving nearly seven million customers globally. It operates in the software development industry, with a focus on web services, domains, hosting, online marketing, SEO, website builders, and WordPress.

Company Size: Newfold Digital has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: The company was established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group.

Company Description:

• Newfold Digital serves customers of all sizes, helping them build a digital presence that delivers results
• The company offers an extensive portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, and many others
• Newfold Digital takes pride in collaborating with its customers to serve their online presence needs

Company Specialties:

• Websites
• Domains
• Hosting
• Online marketing
• SEO
• Website builder
• WordPress

Company Website: newfold.com

ASSUMPTION: Newfold Digital's diverse portfolio of brands and extensive product offerings provide ample opportunities for career growth and learning within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department and the broader organization.

Reporting Structure: The Social Media Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including creative, brand, and SEO teams.

Work Arrangement: This role is remote-friendly, offering flexibility in work arrangements. It may require occasional work outside of regular hours to manage real-time engagement and respond to trends.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to expand into other marketing channels or take on additional responsibilities within the department
• Possibility to work on high-impact projects and campaigns that drive business results

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's social media presence and grow within the marketing department.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home, in a hybrid environment, or from the office.

Office Location(s): Newfold Digital has offices in various locations, including Jacksonville, Florida; Burlington, Massachusetts; Singapore; Mumbai, India; Toronto, Canada; Austin, Texas; Tempe, Arizona; Tenerife, Spain; Hong Kong; Melbourne and Sydney, Australia; New Plymouth, New Zealand; Cebu, Philippines; Kyiv, Ukraine; Boise, Idaho; and Buenos Aires, Argentina.

Geographic Context:

• The United States, where this role is based, is the world's largest economy and a hub for tech and marketing industries
• The remote-friendly work environment offers flexibility and the opportunity to work from various locations
• The company's global presence provides opportunities for international collaboration and learning

Work Schedule: Full-time (40 hours per week), with occasional work outside of regular hours to manage real-time engagement and respond to trends.

ASSUMPTION: The remote-friendly work environment and global presence of Newfold Digital provide unique opportunities for flexibility and international collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing
• Background check and offer extension

Key Assessment Areas:

• Social media strategy and planning
• Video production and editing skills
• Communication and presentation skills
• Data analysis and reporting
• Cultural fit and alignment with Newfold Digital's values

Application Tips:

• Highlight your experience in social media management and video production
• Include examples of your work, such as social media campaigns, videos, or analytics reports
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare questions about the role, the team, and the company to demonstrate your interest and engagement

ATS Keywords: social media management, video production, content strategy, cross-functional collaboration, data analysis, marketing, branding, SEO, Bluehost, Newfold Digital

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creative skills, and cultural fit within the marketing department and the broader organization.

🛠️ Tools & Technologies

• Social media platforms: YouTube, Facebook, Instagram, Reddit, X (formerly Twitter), and LinkedIn
• Scheduling tools: Sprout Social, Later, or Hootsuite
• Creative suites: Adobe Creative Cloud, CapCut, Canva, Final Cut, or similar
• Analytics tools: Google Analytics, social media analytics platforms (e.g., Facebook Insights, Instagram Insights, etc.)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be eager to learn and adapt to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers first and understanding their needs
• Collaboration: Working together to achieve common goals
• Innovation: Embracing change and continuous improvement
• Integrity: Acting with honesty and transparency
• Accountability: Taking responsibility for one's actions and results

Work Style:

• Remote-friendly and flexible work arrangements
• Data-driven decision-making and continuous learning
• Cross-functional collaboration and teamwork
• Results-oriented and focused on driving business impact

Self-Assessment Questions:

• Do you have experience managing social media for a brand or agency?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong video production skills and experience working with creative suites?
• Are you comfortable being on camera and directing others on camera?
• Do you have excellent written and verbal communication skills?
• Are you data-driven and comfortable reporting on channel performance?

ASSUMPTION: Newfold Digital values candidates who are customer-centric, collaborative, innovative, and results-oriented. The ideal candidate will be comfortable working remotely and managing their time effectively.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing real-time engagement with long-term strategic planning
• Collaborating effectively with cross-functional teams, including creative, brand, and SEO teams
• Working outside of regular hours to manage real-time engagement and respond to trends

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and effective communication with cross-functional teams.

📈 Similar Roles Comparison

• This role focuses more on organic social media strategy and content creation than paid media or SEO
• It requires a stronger emphasis on video production and editing skills than traditional social media management roles
• Career progression may include leadership roles within the marketing department or broader organization

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven analysis, setting it apart from similar roles in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or service
• Creating a series of short-form videos to promote a brand or event
• Analyzing social media performance data to identify trends and optimize content strategy

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, showcasing the candidate's ability to develop and execute effective social media campaigns.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as creative, brand, and SEO teams?
• What opportunities are there for growth and development within the marketing department and the broader organization?
• How does Newfold Digital support work-life balance for its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company, as well as their strategic thinking and ability to drive results.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media management and video production
• Prepare examples of your work, such as social media campaigns, videos, or analytics reports, to showcase your qualifications
• Prepare questions about the role, the team, and the company to demonstrate your interest and engagement
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.