Social Media Marketing Specialist

📌 Core Information 🔹 Job Title: Social Media Marketing Specialist 🔹 Company: Heritage Construction Co., LLC 🔹 Location: Cedar Park, Texas 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 8, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing paid social media advertising campaigns across Facebook, Instagram, and TikTok - Creating engaging, on-brand content for fashion-forward audiences - Monitoring and optimizing campaign performance to maximize ROI - Collaborating with internal teams and influencers to enhance reach and authenticity ASSUMPTION: This role requires a strong understanding of the apparel industry and its trends, as well as a proven track record in social media marketing, particularly with paid campaigns. 📋 Key Responsibilities ✅ Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok ✅ Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences ✅ Monitor ad spend and performance metrics to maximize ROI and efficiency ✅ Track and analyze key metrics using native platform tools and third-party analytics ✅ Define and refine target audiences based on behavior, interests, and demographics ✅ Develop strategies to grow social media followings and improve engagement rates ASSUMPTION: This role involves a high degree of creativity and attention to detail, as well as the ability to work independently and manage multiple campaigns simultaneously. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or related field (preferred) Experience: - 3+ years of hands-on experience in social media marketing with a focus on paid campaigns - Demonstrated success managing Facebook, Instagram, and TikTok ads Required Skills: - Strong command of paid media strategy and optimization best practices - Proficiency in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager - Familiarity with graphic design tools like Canva, Photoshop, or similar platforms - Basic video editing experience for short-form content creation - Knowledge of e-commerce integration, conversion tracking, and pixel implementation Preferred Skills: - Experience with other platforms like Pinterest, YouTube, or Snapchat - Familiarity with SEO as it applies to social media - Certifications such as Facebook Blueprint or Google Analytics - Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) - Background in fashion merchandising, retail, or consumer marketing 💰 Compensation & Benefits Salary Range: $55,000 - $75,000 per year (based on experience and industry standards for the Austin, TX area) Benefits: - Competitive salary based on experience - Comprehensive benefits package - Collaborative and creative work culture Working Hours: Full-time (40 hours/week) with flexible scheduling ASSUMPTION: The salary range is estimated based on the company's size, location, and industry standards for the role and experience level. 📌 Applicant Insights 🔍 Company Context Industry: Construction (with a focus on roofing services) Company Size: 51-200 employees Founded: 2011 Company Description: - Heritage Construction Co., LLC specializes in residential roofing solutions, serving Cedar Park and Austin, TX - The company excels in handling Texas weather challenges like hail, wind, and rain, providing dependable roof installation and repair services - Heritage Roofing & Construction is your trusted source for superior residential roofing across TX Company Specialties: - Roofing (asphalt shingle, tile, metal, and more) - Storm restoration - CeDur Roof Systems - REVIA F-Wave Composite Roof Systems - Owens Corning Roofing - CertainTeed Roofing - GAF Roofing Company Website: Heritage Construction Co., LLC ASSUMPTION: Heritage Construction Co., LLC is expanding its marketing efforts to include social media marketing, leading to this new role. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager Work Arrangement: On-site, full-time position with flexible scheduling Growth Opportunities: - Opportunities for career growth within the marketing department as the company expands its digital presence - Potential to take on additional responsibilities and mentor junior team members ASSUMPTION: As Heritage Construction Co., LLC continues to grow, there will be opportunities for the Social Media Marketing Specialist to take on more responsibilities and advance their career within the company. 🌍 Location & Work Environment Office Type: On-site, with a collaborative and creative work culture Office Location(s): 2901 Caballo Ranch Blvd, Ste 2C, Cedar Park, Texas 78641, US Geographic Context: - Cedar Park, Texas is a suburban city located near Austin, offering a mix of urban and rural living - The area is known for its outdoor activities, family-friendly attractions, and strong sense of community Work Schedule: Full-time (40 hours/week) with flexible scheduling ASSUMPTION: The work environment at Heritage Construction Co., LLC is collaborative and creative, with a strong emphasis on teamwork and open communication. 💼 Interview & Application Insights Typical Process: 1. Submit your resume and portfolio through the application link 2. Phone or video screen with the Hiring Manager 3. In-person or virtual interview with the Marketing Manager and other team members 4. Final interview with the CEO Key Assessment Areas: - Creative problem-solving skills - Knowledge of social media advertising best practices - Understanding of the apparel industry and its trends - Ability to work independently and manage multiple campaigns simultaneously Application Tips: - Tailor your resume and portfolio to highlight your experience with paid social media advertising campaigns - Include case studies with measurable outcomes from Facebook, Instagram, and TikTok ads - Showcase your creative side with examples of social content you've developed ATS Keywords: Social Media Marketing, Paid Campaigns, Content Creation, Analytics, Optimization, Reporting, Audience Growth, Engagement, Graphic Design, Video Editing, E-commerce Integration, Influencer Collaboration, Communication, Analytical Skills, Creative Mindset, Detail Orientation ASSUMPTION: Heritage Construction Co., LLC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and portfolio will help your application stand out. 🛠️ Tools & Technologies - Facebook Ads Manager - Instagram Business Tools - TikTok Ads Manager - Google Analytics - Canva, Photoshop, or similar graphic design platforms - Basic video editing software (e.g., iMovie, Windows Video Editor) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Bold - Brave - Relentless Work Style: - Collaborative - Creative - Results-oriented Self-Assessment Questions: 1. How do you align with the company values of being bold, brave, and relentless? 2. How comfortable are you working independently and managing multiple campaigns simultaneously? 3. How well do you think you would fit into a collaborative and creative work environment? ASSUMPTION: Heritage Construction Co., LLC values employees who are bold, brave, and relentless, with a strong work ethic and a commitment to excellence. ⚠️ Potential Challenges - Managing multiple campaigns simultaneously with tight deadlines - Keeping up with the fast-changing social media environment and algorithm updates - Ensuring brand consistency across all social media channels ASSUMPTION: These challenges can be overcome with strong organizational skills, a creative mindset, and a commitment to staying up-to-date with industry trends and best practices. 📈 Similar Roles Comparison - This role is similar to a Social Media Marketing Manager or Specialist in other industries, but with a focus on the apparel industry and its trends - Unlike other roles, this position requires a strong understanding of fashion marketing and seasonal trends - This role offers the opportunity to work with a diverse range of social media platforms and collaborate with internal teams and influencers ASSUMPTION: This role is unique in its focus on the apparel industry and its trends, offering a challenging and rewarding opportunity for the right candidate. 📝 Sample Projects - Developing and executing a paid social media advertising campaign for a new product launch - Creating engaging, on-brand content for a fashion-forward audience - Monitoring and optimizing campaign performance to maximize ROI - Collaborating with internal teams and influencers to enhance reach and authenticity ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social Media Marketing Specialist in this role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the social media marketing department currently? 2. How does the company plan to support my professional development and growth in this role? 3. What is the company's long-term vision for its social media presence, and how does this role fit into that vision? 4. How does the company measure the success of its social media marketing campaigns? 5. What is the company's approach to working with influencers and brand ambassadors? ASSUMPTION: Asking these questions will help you better understand the company's goals, expectations, and culture, as well as your own potential for growth and success in the role. 📌 Next Steps for Applicants To apply for this position: - Submit your resume, portfolio, case studies, and creative examples through the application link - Tailor your resume and portfolio to highlight your experience with paid social media advertising campaigns - Include case studies with measurable outcomes from Facebook, Instagram, and TikTok ads - Showcase your creative side with examples of social content you've developed - Follow up with the Hiring Manager after submitting your application to express your interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.