📌 Core Information
🔹 Job Title: Social Media Marketing Specialist
🔹 Company: Carver Road Hospitality
🔹 Location: Flanker SLC - Salt Lake City, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: Experienced (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating daily content for social media platforms
- Capturing real-time content during events and activations
- Collaborating with internal teams for campaign rollouts and special promotions
- Attending and leading food and beverage photoshoots
ASSUMPTION: This role requires a high level of creativity, social media savviness, and a strong understanding of sports and culture to thrive in the fast-paced environment of Flanker Kitchen + Sporting Club.
📋 Key Responsibilities
✅ Content Creation & Curation: Assist in capturing and creating daily, on-brand content (photos, videos, stories, Reels, TikToks) that showcases the vibe, events, cocktails, dishes, and culture of Flanker.
✅ Event Coverage: Support real-time content capture during events, game days, nightlife programming, and media activations.
✅ Campaign Collaboration: Work with internal teams and creative leads to support campaign rollouts and special promotions.
✅ Photoshoot Leadership: Attend and lead all food and beverage photoshoots with the marketing manager.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creativity and social media expertise, as well as a passion for sports and culture.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 2-5 years of experience in social media marketing, content creation, or a related role.
Required Skills:
- Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Strong photography and videography skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment
- Knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) is a plus
Preferred Skills:
- Experience with social media management tools (Hootsuite, Sprout Social, etc.)
- Familiarity with sports and culture trends
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, having a strong understanding of the local sports scene and cultural events in Salt Lake City would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $24.00 - $26.00 Hourly
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at Flanker Kitchen + Sporting Club
Working Hours: Full-time, with flexible scheduling to accommodate events and activations
ASSUMPTION: The salary range provided is an estimate based on industry standards for social media marketing specialists with 2-5 years of experience in the hospitality industry.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on creating elevated dining, day-life, and nightlife experiences.
Company Size: 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: 2020, with a strong presence in Las Vegas, New York, Salt Lake City, Boston, and Glendale, AZ.
Company Description:
- Carver Road Hospitality is known for its innovative concepts and exceptional service.
- The company prides itself on delivering award-winning dining, day-life, and nightlife experiences.
- Carver Road Hospitality is committed to fostering growth and creating opportunities for hospitality professionals.
Company Specialties:
- Pools and Financial Acumen
Company Website: https://linktr.ee/carverroadhospitality
ASSUMPTION: Carver Road Hospitality's focus on creativity, excellence, and passion for hospitality makes it an attractive employer for social media marketing specialists looking to grow their careers in the industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: The Social Media Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: On-site, with flexible scheduling to accommodate events and activations.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department.
- Opportunities to work on campaigns and projects for multiple venues within the Carver Road Hospitality portfolio.
- Chance to gain experience in various aspects of marketing, including event planning, campaign management, and content creation.
ASSUMPTION: The Social Media Marketing Specialist role offers a unique opportunity to gain experience in the fast-paced and dynamic hospitality industry, with potential for growth and advancement.
🌍 Location & Work Environment
Office Type: Flanker SLC - Salt Lake City, UT
Office Location(s): 200 S 300 W, Salt Lake City, UT 84101
Geographic Context:
- Salt Lake City is a vibrant and growing metropolitan area with a strong sports culture.
- The city is home to several professional sports teams, including the Utah Jazz (NBA), Real Salt Lake (MLS), and the Utah Utes (NCAA).
- Salt Lake City offers a diverse range of cultural events, including music festivals, art exhibitions, and food and drink festivals.
Work Schedule: Full-time, with flexible scheduling to accommodate events and activations
ASSUMPTION: The Social Media Marketing Specialist will need to be comfortable working in a fast-paced, energetic environment where food, sports, and nightlife collide.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Director of Marketing
Key Assessment Areas:
- Creativity and social media expertise
- Understanding of sports and culture trends
- Communication and collaboration skills
- Ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your social media marketing experience and skills.
- Include examples of your work, such as social media campaigns you've managed or content you've created.
- Demonstrate your understanding of the local sports scene and cultural events in Salt Lake City.
ATS Keywords: Social Media, Content Creation, Event Coverage, Campaign Collaboration, Photoshoot Leadership, Marketing, Hospitality, Sports Culture, Nightlife, Creativity, Fast-Paced Environment
ASSUMPTION: The application process for the Social Media Marketing Specialist role may vary depending on the specific needs of the company and the number of applicants.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
- Social media management tools (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for the Social Media Marketing Specialist role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Excellence
- Passion for Hospitality
Work Style:
- Fast-paced and energetic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced environments?
- Are you passionate about sports and culture?
- Can you work collaboratively with a team to achieve common goals?
ASSUMPTION: The ideal candidate for the Social Media Marketing Specialist role will be creative, social-savvy, and have a strong understanding of sports and culture, as well as the ability to work in a fast-paced, energetic environment.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working evenings, weekends, and holidays to cover events and activations.
- The Social Media Marketing Specialist may need to be comfortable working in a dynamic and ever-changing environment.
- The role may require travel to other Carver Road Hospitality venues for events and activations.
- The Social Media Marketing Specialist may need to be comfortable working in a high-pressure environment with tight deadlines.
ASSUMPTION: The Social Media Marketing Specialist role may present unique challenges, but also offers the opportunity to gain valuable experience in the fast-paced and dynamic hospitality industry.
📈 Similar Roles Comparison
- The Social Media Marketing Specialist role at Carver Road Hospitality is similar to other social media marketing roles in the hospitality industry, but may offer more opportunities for growth and advancement within the company.
- The role may require more flexibility and adaptability than other social media marketing roles, due to the fast-paced and dynamic nature of the hospitality industry.
- The Social Media Marketing Specialist role may offer more opportunities to work on campaigns and projects for multiple venues within the Carver Road Hospitality portfolio.
ASSUMPTION: The Social Media Marketing Specialist role at Carver Road Hospitality is unique and offers a valuable opportunity for social media marketing professionals looking to gain experience in the hospitality industry.
📝 Sample Projects
- Creating and executing a social media campaign to promote a new menu item or special event at Flanker Kitchen + Sporting Club.
- Attending and capturing content during a sports game or cultural event in Salt Lake City to showcase on social media platforms.
- Collaborating with the internal team to create and execute a marketing campaign for a new venue opening within the Carver Road Hospitality portfolio.
ASSUMPTION: The Social Media Marketing Specialist role offers a unique opportunity to work on a variety of projects and campaigns, from content creation and event coverage to campaign collaboration and photoshoot leadership.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for Flanker Kitchen + Sporting Club and the broader Carver Road Hospitality portfolio?
- What opportunities are there for growth and advancement within the company for this role?
- How does the company support work-life balance for employees in this role?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: The ideal candidate for the Social Media Marketing Specialist role will be curious, engaged, and eager to learn more about the company and the role during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media marketing experience and skills, as well as your understanding of the local sports scene and cultural events in Salt Lake City.
- Prepare examples of your work, such as social media campaigns you've managed or content you've created.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
