📌 Core Information
🔹 Job Title: Social Media Marketing Specialist
🔹 Company: Carver Road Hospitality
🔹 Location: Flanker SLC - Salt Lake City, UT
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Experienced (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and curating daily, on-brand content for social media platforms
- Supporting real-time content capture during events and media activations
- Collaborating with internal teams and creative leads for campaign rollouts
- Thriving in a fast-paced, energetic environment where food, sports, and nightlife collide
ASSUMPTION: This role requires a strong understanding of social media trends and a passion for creating engaging content in a dynamic hospitality setting.
📋 Key Responsibilities
✅ Content Creation & Curation: Assist in capturing and creating daily, on-brand content (photos, videos, stories, Reels, TikToks) that showcases the vibe, events, cocktails, dishes, and culture of Flanker.
✅ Event Coverage: Support real-time content capture during events, game days, nightlife programming, and media activations.
✅ Campaign Support: Collaborate with internal team and creative leads to support campaign rollouts and special promotions.
✅ Photoshoot Attendance: Attend all Food & Beverage Photoshoots with Marketing Manager and lead.
ASSUMPTION: This role may require working evenings and weekends to cover events and activations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience in social media marketing or a related role.
Required Skills:
- Proficient in social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Strong photography and videography skills
- Excellent communication and collaboration skills
- Ability to work in a fast-paced environment
- Knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) is a plus
Preferred Skills:
- Experience in the hospitality industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in event planning or management may also be considered.
💰 Compensation & Benefits
Salary Range: $20.00 hourly (approximately $41,600 annually, based on full-time work)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Employee discounts on food and beverages
- Opportunities for career growth and advancement
Working Hours: Full-time, with a flexible schedule that may include evenings, weekends, and holidays to cover events and activations.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 51-200 employees
Founded: 2020
Company Description:
- Carver Road Hospitality specializes in creating elevated, award-winning dining, day-life, and nightlife experiences.
- The company operates acclaimed venues such as Carversteak, Flanker, and Casa Playa in Las Vegas, Seamark Seafood + Cocktails in Boston, and Rosevale Kitchen & Cocktail Room + Starchild Rooftop in New York City.
- Carver Road Hospitality is committed to fostering growth and creating opportunities for hospitality professionals.
Company Specialties:
- Pools and Financial Acumen
Company Website: https://linktr.ee/carverroadhospitality
ASSUMPTION: Carver Road Hospitality's focus on creating unique and memorable experiences makes it an attractive employer for creative and passionate individuals in the hospitality industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the internal team and creative leads.
Work Arrangement: Full-time, on-site position with a flexible schedule that may include evenings, weekends, and holidays.
Growth Opportunities:
- Advancement to Senior Social Media Marketing Specialist or similar role
- Expansion into event planning or management
- Potential to work on international projects as the company grows
ASSUMPTION: This role offers significant opportunities for career growth and development within the dynamic and expanding hospitality industry.
🌍 Location & Work Environment
Office Type: On-site, with a focus on creating engaging content in a fast-paced, energetic environment.
Office Location(s): Flanker SLC - Salt Lake City, UT
Geographic Context:
- Salt Lake City, UT is a vibrant and growing metropolitan area with a diverse cultural scene.
- The city is home to numerous sports teams, cultural attractions, and outdoor recreation opportunities.
- Salt Lake City has a semi-arid climate with four distinct seasons, including cold winters and warm summers.
Work Schedule: Full-time, with a flexible schedule that may include evenings, weekends, and holidays to cover events and activations.
ASSUMPTION: The dynamic and energetic work environment at Flanker SLC, combined with the vibrant cultural scene in Salt Lake City, makes this an attractive opportunity for social media marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Background check and offer extension
Key Assessment Areas:
- Social media marketing skills and experience
- Creativity and ability to generate engaging content
- Communication and collaboration skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant social media marketing experience and achievements in your resume.
- Include a portfolio of your best work, showcasing your photography, videography, and content creation skills.
- Tailor your cover letter to demonstrate your passion for the hospitality industry and your understanding of the role.
- Prepare examples of how you've successfully managed social media campaigns or events in the past.
ATS Keywords: Social Media, Content Creation, Community Engagement, Brand Storytelling, Photography, Videography, Event Coverage, Marketing Campaigns, Creative Collaboration, Trend Awareness, Fast-Paced Environment, Food Culture, Sports Culture, Nightlife, Digital Platforms
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their passion for social media marketing and the hospitality industry during the interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
- Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
- Canva or other graphic design tools
- Hootsuite or other social media management platforms
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Excellence
- Passion for Hospitality
Work Style:
- Fast-paced and energetic
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in fast-paced, energetic environments?
- Are you passionate about creating engaging content for social media platforms?
- Do you have a strong understanding of social media trends and best practices?
ASSUMPTION: Applicants should assess their fit with Carver Road Hospitality's company values and work style to ensure a successful and fulfilling career in this dynamic and growing industry.
⚠️ Potential Challenges
- Working evenings, weekends, and holidays to cover events and activations
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with rapidly evolving social media trends and best practices
- Adapting to a fast-paced and sometimes unpredictable work environment
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to adapt and thrive in a dynamic and energetic work environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Specialist in other hospitality or marketing agencies.
- However, Carver Road Hospitality's focus on creating unique and memorable experiences sets it apart from other employers in the industry.
- Career paths in social media marketing may include advancement to Senior Social Media Marketing Specialist, Social Media Manager, or similar roles.
ASSUMPTION: Applicants should research similar roles and companies to gain a better understanding of the social media marketing landscape and their own career goals.
📝 Sample Projects
- Creating a social media campaign to promote a new menu item or event at Flanker SLC
- Developing a content calendar to ensure consistent and engaging posts across all social media platforms
- Collaborating with the internal team and creative leads to support a special promotion or marketing campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to the success of the campaigns or events.
❓ Key Questions to Ask During Interview
- What are the most important qualities and skills for success in this role?
- How does this role fit into the overall marketing strategy for Flanker SLC and Carver Road Hospitality?
- What opportunities are there for growth and advancement within the company?
- How does the company support work-life balance for employees?
- What is the company culture like, and how does it contribute to a positive work environment?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media marketing experience and skills
- Write a cover letter that demonstrates your passion for the hospitality industry and your understanding of the role
- Prepare examples of how you've successfully managed social media campaigns or events in the past
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
