Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist

🔹 Company: TaskUs

🔹 Location: New Braunfels, Texas, USA - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Remote (with on-site options in New Braunfels and Brownsville, Texas)

🚀 Job Overview

Key aspects of this role include:

• Creating, managing, and executing social media content across multiple platforms
• Monitoring social media channels for potential issues or opportunities
• Collaborating with internal teams to ensure content aligns with branding guidelines
• Analyzing content performance and providing data-driven insights

ASSUMPTION: This role requires a strong understanding of various social media platforms and their unique content formats. The ideal candidate will have experience posting content for brands with a significant social media following.

📋 Key Responsibilities

✅ Monitor Social Platforms: Track and monitor all social media channels for potential issues or opportunities and escalate as needed.

✅ Editorial Calendar Management: Stay up-to-date with the editorial calendar and ensure that content is posted on time and according to plan.

✅ Content Preparation & Posting: Prepare and post content on social media platforms with extreme accuracy and timeliness.

✅ Collaboration: Work closely with internal channel managers and the Creative Studio team to ensure assets align with branding guidelines and are accurate.

✅ Social Media Expertise: Maintain expert-level knowledge of all available social media formats and offerings to ensure posts are optimized for each platform.

✅ Campaign Reporting & Insights: Create detailed reports to analyze content performance, highlighting trends, engagement levels, and key insights for improvement.

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. However, the specific tasks may evolve based on the company's needs and the candidate's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 1 year of experience posting content for a brand or client with a social media following of at least 50,000

Required Skills:

• Solid understanding of the differences between various social media formats and content best practices
• Proven experience posting videos and still images on Facebook, Twitter, and Instagram
• Extreme attention to detail
• Basic photo editing skills using tools like Adobe Photoshop or Gimp

Preferred Skills:

• Experience posting for brands or clients with a social media following of at least 100,000
• Knowledge of required asset ratios for posts on Facebook, Twitter, and Instagram for optimal viewing
• Experience pulling content performance reports and making data-driven recommendations to improve engagement and reach

ASSUMPTION: The required qualifications listed above are essential for this role. However, TaskUs values diversity and encourages applicants from all backgrounds to apply. Relevant experience and skills may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Texas)

Benefits:

• Competitive industry salaries
• Comprehensive benefits packages
• Wellness programs
• Diversity initiatives

Working Hours: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Texas. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: TaskUs operates in the outsourcing and offshoring consulting industry, focusing on digital customer experience, trust and safety, AI services, and more.

Company Size: TaskUs is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: TaskUs was founded in 2008 and has since grown to become a global leader in its industry.

Company Description:

• TaskUs is a different breed of BPO, focusing on innovation and technology to support its partners' long-term success
• The company offers a range of services, including digital CX, trust and safety, AI services, risk and response, consulting, and more
• TaskUs partners with some of the world's most innovative and disruptive brands to protect what matters most and help them thrive in an ever-changing world

Company Specialties:

• Omni-channel customer support
• Customer acquisition
• Back office
• Customer retention
• Offshoring
• Technical support
• Data services
• Content moderation
• Lead generation
• Photo retouching
• Customer experience, customer support, and customer care

Company Website: taskus.com

ASSUMPTION: TaskUs' focus on innovation and technology makes it an attractive option for candidates interested in a fast-paced, creative environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for candidates seeking to establish their careers in social media marketing.

Reporting Structure: The Social Media Marketing Specialist will report directly to the Social Media Manager.

Work Arrangement: This role offers remote work with the option to work on-site in New Braunfels or Brownsville, Texas.

Growth Opportunities:

• As TaskUs continues to grow, there may be opportunities for the Social Media Marketing Specialist to take on more responsibilities or move into a management role
• The company encourages internal mobility and professional growth at all stages of an employee's career

ASSUMPTION: The growth opportunities listed above are based on TaskUs' commitment to supporting its employees' professional development. However, the specific opportunities available may vary based on the company's needs and the candidate's skills.

🌍 Location & Work Environment

Office Type: TaskUs offers a hybrid work environment with remote work options and on-site locations in New Braunfels and Brownsville, Texas.

Office Location(s): 1650 Independence Dr, New Braunfels, Texas 78132, US and 24th Street corner 7th Avenue, 17th Floor, Twenty Four Seven McKinley Building, Taguig, Metro Manila 1634, PH

Geographic Context:

• New Braunfels, Texas, is a city located in the Texas Hill Country, offering a mix of urban and rural living
• Brownsville, Texas, is a city located at the southernmost tip of Texas, near the Mexican border
• Both locations offer a diverse range of cultural, recreational, and educational opportunities

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

ASSUMPTION: The work environment and schedule for this role may vary based on the candidate's location and the company's needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Social media expertise and knowledge of various platforms
• Attention to detail and ability to maintain high standards of accuracy
• Communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant social media experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company
• Prepare examples of your social media content and analytics to showcase your skills during the interview

ATS Keywords: Social media experience, content creation, posting, monitoring, analytics, attention to detail, collaboration, branding guidelines

ASSUMPTION: The application process and interview structure for this role may vary based on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Twitter, Instagram, etc.)
• Content creation and editing tools (Adobe Photoshop, Gimp, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)

ASSUMPTION: The tools and technologies listed above are commonly used in social media marketing roles. However, the specific tools required for this role may vary based on the company's needs and the candidate's skills.

👔 Cultural Fit Considerations

Company Values:

• People First: TaskUs prioritizes the well-being and growth of its employees
• Innovation: The company encourages creativity and continuous learning
• Integrity: TaskUs values honesty, transparency, and ethical behavior

Work Style:

• Collaborative: TaskUs encourages teamwork and open communication
• Adaptable: The company values employees who can thrive in a fast-paced, ever-changing environment
• Data-driven: TaskUs makes decisions based on data and analytics

Self-Assessment Questions:

• Do you align with TaskUs' People First approach to employee well-being and growth?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong analytical skills and the ability to make data-driven decisions?

ASSUMPTION: The cultural fit considerations listed above are based on TaskUs' commitment to its employees' well-being and growth. However, the specific aspects of the company culture may vary based on the candidate's experiences and preferences.

⚠️ Potential Challenges

• The fast-paced nature of social media marketing may require the candidate to adapt quickly to changes in strategy and content
• The role may involve working with a diverse range of internal teams, requiring strong communication and collaboration skills
• The candidate may need to balance multiple projects and deadlines, requiring strong time management and organizational skills
• The role may require the candidate to work outside of standard business hours to monitor social media channels and respond to potential issues

ASSUMPTION: The potential challenges listed above are based on the nature of the social media marketing role and the company's fast-paced, collaborative environment. However, the specific challenges the candidate may face may vary based on their skills and experiences.

📈 Similar Roles Comparison

• Social Media Marketing Specialist vs. Social Media Manager: The Social Media Marketing Specialist role focuses on day-to-day content creation and posting, while the Social Media Manager role involves strategic planning and team management
• Social Media Marketing Specialist vs. Content Creator: The Social Media Marketing Specialist role requires a strong understanding of various social media platforms and their unique content formats, while the Content Creator role may focus on a specific type of content or platform
• Career Path: The Social Media Marketing Specialist role may serve as a stepping stone to a career in marketing, communications, or a related field

ASSUMPTION: The role comparisons listed above are based on the responsibilities and requirements of the Social Media Marketing Specialist role. However, the specific comparisons may vary based on the company's needs and the candidate's skills.

📝 Sample Projects

• Creating and executing a social media campaign to promote a new product launch
• Analyzing content performance and providing data-driven insights to improve engagement and reach
• Collaborating with internal teams to ensure content aligns with branding guidelines and is accurate

ASSUMPTION: The sample projects listed above are based on the responsibilities and requirements of the Social Media Marketing Specialist role. However, the specific projects the candidate may work on may vary based on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the company, and the opportunities for professional growth and development. However, the specific questions the candidate may ask may vary based on their skills, experiences, and preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant social media experience and skills
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the company
• Prepare examples of your social media content and analytics to showcase your skills during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.