Social Media Marketing Specialist, Apartments.com - Richmond, VA

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist, Apartments.com - Richmond, VA

🔹 Company: CoStar Group

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: On-site

🔹 Category: 📱 Social Media Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Onboarding and managing clients' social media accounts
• Creating and writing brand-specific content
• Monitoring and measuring social media campaigns
• Engaging with online communities across platforms

ASSUMPTION: This position focuses on managing multiple client accounts, requiring strong multitasking abilities to cater to varying social media strategies and goals.

📋 Key Responsibilities

✅ Set up and manage multiple client social media accounts across many platforms, including Facebook, Instagram, X, and Google

✅ Create original content that is brand-appropriate for a wide-ranging portfolio of apartment communities nationwide

✅ Use Canva to design visually appealing social media posts aligning with brand guidelines

✅ Schedule posts using third-party scheduling tools and engage with audiences on major social platforms

✅ Monitor channels for timely response to feedback and launch and monitor paid campaigns on Facebook and Instagram

✅ Collaborate with teammates, apply customer feedback, and innovate strategies

✅ Act as primary contact for clients regarding social media reports and day-to-day collaboration

✅ Address customer service issues and handle escalations proactively

✅ Stay updated on current trends and technologies in social media

✅ Balance deadlines with departmental initiatives effectively

ASSUMPTION: Responsibilities require a blend of creativity and analytical skills to ensure that content meets marketing objectives and resonates well with target audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communication or related discipline

Experience: At least 1 year of social media marketing experience

Required Skills:

• Excellent writing and communication abilities
• Familiarity with major social media platforms
• Attention to detail and deadline-oriented attitude

Preferred Skills:

• Familiarity with design tools like Canva
• Passion for aiding local businesses

ASSUMPTION: The role requires someone who can effectively communicate through various forms of digital content, emphasizing community engagement and brand positioning.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug
• 401(K) plan with matching contributions
• Tuition reimbursement and professional development programs

Working Hours: 40 hours per week

ASSUMPTION: The benefits package suggests a supportive work environment with a focus on employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, focusing on digital transformation

Company Size: 5,001-10,000 employees, which indicates a large-scale organization with vast resources and opportunities for career growth

Founded: 1986

Company Description:

• Leading provider of real estate information, analytics, and online marketplaces
• Pioneered the digitization of real estate data
• Hosts major brands like Apartments.com and LoopNet

Company Specialties:

• Research and Analytics
• Marketing and Technology
• Commercial and Residential Real Estate

Company Website: http://www.costargroup.com

ASSUMPTION: Given the company's prominent market position, employees may gain exposure to cutting-edge real estate technology and analytics.

📊 Role Analysis

Career Level: Entry to mid-level

Reporting Structure: Likely reports to a Social Media Manager or Digital Marketing Lead

Work Arrangement: On-site; typical for roles requiring close collaboration with teams

Growth Opportunities:

• Potential advancement within digital marketing teams
• Opportunities to specialize in content creation or analytics
• Involvement in strategic campaign development

ASSUMPTION: Entry-level yet with significant room for growth and specialization within digital media strategies.

🌍 Location & Work Environment

Office Type: Corporate office setting in a metropolitan area

Office Location(s): 501 S 5th Street, Richmond, VA 23219, US

Geographic Context:

• Richmond's central location offers access to major markets and a vibrant community
• Diverse local culture with ample networking opportunities
• Rich history and an evolving urban environment

Work Schedule: Full-time, with typical 9-5 office hours

ASSUMPTION: The office location provides a dynamic environment conducive to creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial online application submission
• Phone screening with HR representative
• In-person interview with hiring manager and potential team members

Key Assessment Areas:

• Proficiency in social media platform management
• Content creation skills and creativity
• Analytical skills for measuring campaign outcomes

Application Tips:

• Highlight relevant social media experience in your resume
• Demonstrate ability with sample projects or portfolios
• Research CoStar's market positioning and current campaigns

ATS Keywords: Social Media Management, Content Creation, Client Onboarding, Customer Engagement, Campaign Monitoring

ASSUMPTION: Interviews are likely to focus on both technical skills and cultural fit within the team.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, X, Google Business
• Design tools: Canva
• Scheduling tools: Third-party social media schedulers

ASSUMPTION: Familiarity with these tools is essential to performing day-to-day tasks effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovative thinking
• Commitment to excellence
• Customer-first approach

Work Style:

• Collaborative and team-oriented
• Strong emphasis on creativity and innovation
• Fast-paced, adaptable to changes in social media trends

Self-Assessment Questions:

• Am I comfortable working in a high-growth, dynamic environment?
• Do I have a strong grasp of current social media trends and tools?
• Can I balance creativity with analytical thinking?

ASSUMPTION: Employees should be ready to embrace a corporate culture that values both individuality and teamwork.

⚠️ Potential Challenges

• Balancing multiple client accounts simultaneously
• Keeping up with ever-evolving social media trends
• Meeting tight deadlines consistently
• Dealing with diverse client expectations and needs

ASSUMPTION: Successful candidates will need to be organized and proactive in communication and project management.

📈 Similar Roles Comparison

• Roles at more mature companies may emphasize traditional media strategy
• Smaller companies might involve broader marketing responsibilities
• Tech-focused firms could offer more advanced analytics roles

ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities compared to more traditional marketing roles.

📝 Sample Projects

• Designing a social media campaign for a new apartment community
• Creating a content calendar for a portfolio of properties
• Analyzing the impact of a paid social media campaign

ASSUMPTION: Projects will be diverse, providing opportunities for creative expression and measurable impact.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile you'll be working with?
• What are the key performance indicators for social media success?
• How often are content strategies evaluated and adjusted?
• What kind of training and professional development is offered?
• What are the growth opportunities within the social media team?

ASSUMPTION: Candidates should inquire about specific department goals to better align their expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CoStar Group careers page
• Ensure your resume highlights relevant social media and content creation skills
• Prepare a portfolio showcasing past social media campaigns or projects
• Research the company's current marketing strategies and tools
• Follow-up with the recruitment team post-interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.