Social Media Marketing Specialist, Apartments.com - Richmond, VA

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist, Apartments.com

🔹 Company: CoStar Group

🔹 Location: Richmond, VA, United States

🔹 Job Type: On-site

🔹 Category: 📱 Social Media Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing client onboarding and social media accounts
• Creating original content and overseeing a content calendar
• Engaging audiences and monitoring social media campaign effectiveness
• Coaching clients on social media best practices and strategies

ASSUMPTION: This role emphasizes proactive and strategic client interaction to enhance social media presence, relying on measurable outcomes.

📋 Key Responsibilities

✅ Set up and manage multiple client social media accounts across platforms

✅ Create and design visually appealing content using tools like Canva

✅ Schedule posts using third-party tools and respond to customer feedback

✅ Organize and monitor paid campaigns on social media

✅ Innovate strategies, implement customer feedback, and develop best practices

✅ Serve as a primary contact for social media-related client interactions

✅ Handle customer service issues and provide timely resolutions

✅ Stay informed on current social media trends and technologies

✅ Balance deadlines with department initiatives

ASSUMPTION: Responsibilities suggest an emphasis on content quality and engagement metrics to enhance clients’ market presence.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communication or related discipline

Experience: Minimum of 1 year in social media marketing

Required Skills:

• Excellent writing and communication skills
• Familiarity with major social media platforms
• Detail-oriented with a customer-first attitude

Preferred Skills:

• Basic design skills and experience with Canva
• Creative mindset and problem-solving attitude

ASSUMPTION: Preferred qualities indicate a candidate who is not only technically proficient but also creatively driven.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive within industry standards for level and location

Benefits:

• Comprehensive healthcare coverage
• 401(K) retirement plan with matching contributions
• Tuition reimbursement and professional development opportunities
• Employee stock purchase plan
• On-site fitness center access

Working Hours: 40 hours per week; on-site position

ASSUMPTION: Benefits package implies a strong emphasis on employee well-being and development, typical of large corporations.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 5,001-10,000 employees

Founded: 1986

Company Description:

• Global leader in commercial real estate information and analytics
• Operators of the leading apartment rental marketplace
• Commitment to industry innovation and technology

Company Specialties:

• Commercial Real Estate
• Technology and Analytics
• Marketing and Sales

Company Website: http://www.costargroup.com

ASSUMPTION: CoStar Group's market position suggests highly competitive and innovative work culture.

📊 Role Analysis

Career Level: Entry-level to early-career professional

Reporting Structure: Likely reporting to a Social Media Manager or equivalent within the marketing department

Work Arrangement: Full-time, on-site role

Growth Opportunities:

• Exposure to diverse campaigns
• Opportunities for skill enhancement through internal training
• Potential progression to senior social media roles

ASSUMPTION: Opportunities for professional growth are supported by the company's investment in training and development.

🌍 Location & Work Environment

Office Type: Likely in a collaborative office setting at a notable Richmond, VA address

Office Location(s): Richmond, VA with other potential locations globally

Geographic Context:

• Richmond's growing tech and cultural scene
• Accessibility to diverse urban and natural settings
• Affordability compared to other major tech hubs

Work Schedule: Standard full-time schedule with company holidays

ASSUMPTION: The work environment emphasizes collaboration and access to company resources for greater productivity.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• Phone or virtual screening interview
• In-person interview with department team
• Final decision and offer extension

Key Assessment Areas:

• Understanding of social media platforms
• Creativity in content creation
• Communication and teamwork skills

Application Tips:

• Highlight relevant social media experience
• Showcase creativity through past projects
• Demonstrate familiarity with key social media tools

ATS Keywords: Social Media Management, Content Creation, Client Onboarding, Engagement Strategies

ASSUMPTION: The application process is methodical, aiming to hire candidates who are innovative and have strong communicative abilities.

🛠️ Tools & Technologies

• Facebook, Instagram, X, Google Business Profile
• Canva for design
• Social media management and scheduling tools

ASSUMPTION: Candidates are expected to be proficient in using these tools for effective social media marketing outcomes.

👔 Cultural Fit Considerations

Company Values:

• Commitment to innovation
• Customer-first approach
• Emphasis on collaboration and learning

Work Style:

• Proactive and independent
• Adaptable to fast-paced changes
• Detail-oriented with a focus on quality

Self-Assessment Questions:

• Am I comfortable working in a high-growth, fast-paced environment?
• How do I stay updated with social media trends and platforms?
• Can I manage multiple client accounts and maintain quality?

ASSUMPTION: The cultural fit reflects a dynamic, forward-thinking environment that values adaptability and innovation.

⚠️ Potential Challenges

• Managing multiple client expectations simultaneously
• Staying ahead of rapidly evolving social media trends
• Meeting creative content demands under tight deadlines
• Balancing strategic planning with reactive engagement

ASSUMPTION: Challenges indicate a role that is both demanding and rewarding, requiring a candidate to be both organized and innovative.

📈 Similar Roles Comparison

• Presence and engagement strategies similar to other digital marketing roles
• Greater emphasis on content creation compared to traditional marketing roles
• More hands-on client interaction than in a typical marketing coordinator role

ASSUMPTION: Similar roles often require familiarity with platforms and direct content creation responsibility.

📝 Sample Projects

• Developing and launching a holiday social media campaign for a client
• Creating client-specific visual content that adheres to branding guidelines
• Monitoring and reporting on the effectiveness of paid ad campaigns

ASSUMPTION: Sample projects illustrate the need for a balance of creativity, analytics, and client service.

❓ Key Questions to Ask During Interview

• What metrics are used to measure the success of a social media campaign at CoStar Group?
• How does the team integrate client feedback into social media strategies?
• What growth opportunities are available for someone in this position?
• How is performance feedback provided to team members?
• What challenges does the company face with its current social media approach?

ASSUMPTION: Questions are tailored to gauge role-specific expectations, career progression, and the company's social media strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio showcasing past social media projects
• Tailor your resume to highlight relevant skills and experiences
• Be ready to discuss your familiarity with current social media trends
• Follow-up two weeks after application if no response is received

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.