📌 Core Information
🔹 Job Title: Social Media Marketing Specialist
🔹 Company: Summit Family Law PC
🔹 Location: Birmingham, Alabama, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and executing viral content ideas to blow up online
- Staying on top of cultural trends, TikTok moments, and meme formats
- Building compelling hooks, scripts, and storyboards that grab attention fast
- Collaborating with the CEO and video team to transform bold ideas into high-performing content
- Helping build a multi-platform presence across TikTok, IG, YouTube Shorts, LinkedIn, etc.
- Thinking outside the box and burning the box
ASSUMPTION: This role requires a creative and innovative mindset, with a strong focus on emotional resonance and engagement.
📋 Key Responsibilities
✅ Pitch and execute viral content ideas
✅ Stay on top of cultural trends and meme formats
✅ Build compelling hooks, scripts, and storyboards
✅ Collaborate with the CEO and video team to transform ideas into high-performing content
✅ Help build a multi-platform presence
✅ Think outside the box and challenge conventional ideas
ASSUMPTION: The role may require working flexible hours to capitalize on trending topics and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven track record of creating viral content or similar experience
Required Skills:
- Excellent creative writing and storytelling skills
- Strong understanding of social media trends and platforms
- Ability to work collaboratively and independently
- Proficient in video production and editing software
- Familiarity with SEO best practices
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of graphic design software (e.g., Adobe Creative Suite, Canva)
- Fluency in a second language
ASSUMPTION: Candidates with experience in digital marketing or a related field may be given preference.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on experience and industry standards for the Birmingham area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with the possibility of flexible hours to accommodate trending topics and events
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Law Practice, specializing in divorce cases for men
Company Size: 11-50 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2000, with a rich history and established reputation in the legal industry
Company Description:
- Summit Family Law specializes in guiding men through divorce with clarity, strength, and peace
- The company takes a strategic, forward-thinking approach to help clients navigate the legal process and build the future they deserve
- They leverage cutting-edge legal tech and AI to deliver faster, smarter, and more effective results
Company Specialties:
- Divorce
- Child Custody
- Division of Assets
- Alimony
- Contested Divorce
- Uncontested Divorce
- High-Asset Divorce
- Divorce for Professionals
- Divorce Modifications
- Military Divorce
Company Website: www.summitfamilylaw.com
ASSUMPTION: Summit Family Law is committed to providing exceptional legal services tailored to the unique needs of men going through divorce.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the CEO and works closely with the video team
Work Arrangement: On-site, with the possibility of flexible hours to accommodate trending topics and events
Growth Opportunities:
- Expanding the company's social media presence across new platforms
- Developing and implementing social media strategies that drive engagement and growth
- Potential to lead a team of social media specialists as the company continues to expand
ASSUMPTION: The Social Media Marketing Specialist role is crucial for building the company's brand and engaging with its target audience online.
🌍 Location & Work Environment
Office Type: Professional office environment with a collaborative and innovative culture
Office Location(s): 85 NW Town Center Dr, Suite A, Huntsville, Alabama 35806, US; 120 19th St N, Suite 237, Birmingham, Alabama 35203, US
Geographic Context:
- Birmingham, Alabama, is the most populous city in the state and offers a diverse range of cultural and recreational activities
- The city is home to several Fortune 500 companies and has a thriving job market
- Birmingham has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours to accommodate trending topics and events
ASSUMPTION: The Social Media Marketing Specialist role may require working flexible hours to capitalize on trending topics and events, as well as collaborating with the video team to produce high-quality content.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the CEO and video team
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Creativity and innovation in content ideas
- Understanding of social media trends and platforms
- Collaboration and communication skills
- Video production and editing skills
- Alignment with the company's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your creative writing and storytelling skills, as well as your experience with social media and video production
- Include a portfolio of your best work, showcasing your ability to create engaging and viral content
- Prepare examples of how you've stayed on top of cultural trends and capitalized on them in your previous roles
- Research the company and its target audience to demonstrate your understanding of their unique needs and challenges
ATS Keywords: Social Media, Content Creation, Viral Marketing, Video Production, Creative Strategy, Engagement, Cultural Trends, Script Writing, Storyboard Development, Multi-Platform Presence, Idea Generation, Content Strategy, Brand Building
ASSUMPTION: The application process for this role may be competitive, with a focus on candidates who can demonstrate a proven track record of creating viral content and staying on top of cultural trends.
🛠️ Tools & Technologies
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Analytics, SEMrush)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The Social Media Marketing Specialist should be proficient in using a variety of tools and technologies to create engaging and high-quality content.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Client-centered approach
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you're constantly challenged to think outside the box?
- Are you comfortable working collaboratively with a team to produce high-quality content?
- Do you have a strong understanding of social media trends and platforms, and can you capitalize on them to create engaging content?
ASSUMPTION: Candidates who are innovative, creative, and adaptable will be well-suited to the Social Media Marketing Specialist role at Summit Family Law.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of social media and cultural trends
- Balancing the demands of creating engaging content with the need to maintain a consistent brand voice and message
- Collaborating effectively with the video team to produce high-quality content on tight deadlines
- Measuring the success of social media campaigns and adjusting strategies as needed
ASSUMPTION: The Social Media Marketing Specialist role may present unique challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creativity and innovation, as well as a deep understanding of social media trends and platforms
- While the role may involve some aspects of content strategy and planning, the primary focus is on executing viral content ideas and staying on top of cultural trends
- This role offers the opportunity to work closely with the CEO and video team, providing a unique platform for growth and learning
ASSUMPTION: The Social Media Marketing Specialist role at Summit Family Law is unique in its focus on creativity, innovation, and staying on top of cultural trends, providing a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Creating a viral TikTok video that showcases the company's unique approach to divorce cases for men
- Developing a series of Instagram Reels that educate followers on the legal process and provide practical tips for navigating divorce
- Producing a YouTube Short that tells the story of a client who successfully navigated the divorce process with the help of Summit Family Law
ASSUMPTION: The Social Media Marketing Specialist role offers a wide range of creative and challenging projects, with the opportunity to make a significant impact on the company's brand and online presence.
❓ Key Questions to Ask During Interview
- How does the company plan to support my growth and development in this role?
- What are the biggest challenges facing the social media team, and how can I help address them?
- How does the company measure the success of its social media campaigns, and how will my performance be evaluated?
- What opportunities are there for collaboration with other departments, such as the video team or legal team?
- How does the company plan to expand its social media presence in the coming years, and what role will I play in that growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in and understanding of the role, as well as your commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link
- Tailor your resume and cover letter to highlight your creative writing and storytelling skills, as well as your experience with social media and video production
- Prepare a portfolio of your best work, showcasing your ability to create engaging and viral content
- Research the company and its target audience to demonstrate your understanding of their unique needs and challenges
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
