Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist

🔹 Company: Genius™

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Growing social media presence across Instagram and TikTok while maintaining a distinctive luxury brand aesthetic
• Creating engaging content that drives both salon bookings and product sales
• Supporting a business preparing for major retail partnerships
• Collaborating with the team to develop strategic content and promotional campaigns

ASSUMPTION: This role requires a balance of creativity and strategic thinking, with a strong understanding of luxury brand positioning and social media trends.

📋 Key Responsibilities

✅ Grow and maintain social media presence across Instagram and TikTok, learning and adapting to the brand's distinctive aesthetic

✅ Create diverse content types (carousels, graphics, video) that drive engagement and conversions

✅ Develop and execute content strategies that balance engagement and conversion goals

✅ Time promotional campaigns strategically for seasonal opportunities and audience optimization

✅ Launch and grow social media presence across multiple platforms effectively

✅ Collaborate with the team to maintain professional communication and represent the brand voice consistently

✅ Contribute strategic suggestions and process improvements proactively

✅ Integrate customer testimonials and reviews into engaging social content

✅ Balance immediate engagement goals with long-term business growth objectives

ASSUMPTION: This role requires a high level of self-direction and initiative, with the ability to work autonomously once the brand foundation is established.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 3 years of experience as a Social Media Marketing Specialist

Required Skills:

• Proven experience in social media marketing, with a strong portfolio demonstrating growth and engagement
• Excellent creative and strategic thinking skills
• Strong understanding of luxury brand positioning and aesthetics
• Familiarity with social media analytics and reporting tools
• Excellent communication and collaboration skills
• Ability to work autonomously and manage multiple projects

Preferred Skills:

• Experience with luxury or beauty brands
• Fluency in multiple languages
• Experience with influencer marketing or partnerships

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio will be considered.

💰 Compensation & Benefits

Salary Range: $900 - $1,100 per month (based on experience)

Benefits:

• Flexible schedule with Pacific Time overlap
• Performance-based growth opportunities as the business expands
• Creative brand development and strategic evolution
• Diverse content strategy across salon services, product lines, and lifestyle experiences
• Professional impact in an award-winning salon business with 15+ years of excellence and 15,000+ loyal clients

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for social media marketing specialists in the Philippines, with consideration for the remote nature of the role and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury hair salon and product line business

Company Size: Small (2-10 employees)

Founded: Not specified

Company Description:

• An award-winning luxury hair salon with 15+ years of excellence and 15,000+ loyal clients
• Expanding product line with major retail partnerships on the horizon
• Known for its distinctive "chic, stealth edge" aesthetic that sets it apart in the luxury market

Company Specialties:

• Luxury hair salon services
• High-end hair care products
• Brand development and management

Company Website: joingenius.com

ASSUMPTION: Genius™ is a small, specialized company focused on luxury hair care and services, with a strong commitment to brand integrity and excellence.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the hiring manager and collaborates with the marketing and salon teams

Work Arrangement: Remote, with flexible hours and Pacific Time overlap

Growth Opportunities:

• Supporting a business preparing for major retail partnerships, including potential Sephora placement
• Contributing to strategic brand evolution while maintaining the distinctive luxury aesthetic
• Developing professional skills in luxury brand management, content strategy, and social media growth

ASSUMPTION: This role offers significant growth opportunities as the company expands its retail presence and refines its brand strategy.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 77°F to 95°F (25°C to 35°C) year-round
• The country has a vibrant culture, with a strong influence from both Spanish and American traditions
• The Philippines is known for its beautiful beaches, diverse wildlife, and rich history

Work Schedule: Flexible, with Pacific Time overlap

ASSUMPTION: The remote work environment offers a high degree of flexibility, with the expectation of regular communication and collaboration with the team during Pacific Time hours.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video call interview to discuss experience and portfolio
• Creative challenge or case study presentation
• Final interview with the hiring manager and team members

Key Assessment Areas:

• Creativity and strategic thinking
• Understanding of luxury brand positioning and aesthetics
• Portfolio and past performance in social media marketing
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience with luxury brands, social media growth, and content strategy
• Prepare a portfolio showcasing your best work, with a focus on luxury or beauty brands if possible
• Be ready to discuss your creative process and strategic approach to social media marketing
• Follow up with the hiring manager after your interview to express your interest in the role

ATS Keywords: Social Media Marketing, Brand Aesthetic Expertise, Content Strategy Development, Engagement and Conversion Goals, Luxury Brand Positioning, Lifestyle Content Integration, Salon Services Promotion, Product Line Promotion

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative and strategic thinking, as well as relevant experience and a strong portfolio.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, etc.
• Graphic design tools: Canva, Adobe Creative Suite, etc.
• Video editing tools: iMovie, Adobe Premiere Pro, etc.
• Social media analytics tools: Hootsuite, Sprout Social, etc.

ASSUMPTION: The required tools and technologies for this role are standard for social media marketing, with a focus on creativity and strategic thinking rather than specific software or platforms.

👔 Cultural Fit Considerations

Company Values:

• Excellence in luxury hair care and services
• Attention to detail and commitment to brand integrity
• Collaboration and professionalism in teamwork

Work Style:

• Highly creative and strategic thinking
• Strong attention to detail and commitment to brand consistency
• Ability to work autonomously and manage multiple projects
• Excellent communication and collaboration skills

Self-Assessment Questions:

• Do you have a strong understanding of luxury brand positioning and aesthetics?
• Are you comfortable working autonomously and managing multiple projects?
• Do you have a proven track record of growing social media presence and driving engagement?

ASSUMPTION: A strong cultural fit for this role requires a deep understanding of luxury brand positioning, excellent creative and strategic thinking skills, and a commitment to professionalism and collaboration.

⚠️ Potential Challenges

• Balancing immediate engagement goals with long-term business growth objectives
• Maintaining a distinctive luxury aesthetic while adapting to social media trends
• Managing multiple projects and deadlines in a remote work environment
• Collaborating effectively with a small, specialized team

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, strategic thinking, and effective communication and collaboration.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Marketing Specialist, but with a stronger focus on luxury brand positioning and aesthetic consistency
• In the luxury market, this role may be compared to similar positions at high-end beauty brands or fashion houses
• Career progression in this role may lead to senior marketing or brand management positions within the company or related industries

ASSUMPTION: This role is unique in its focus on luxury brand positioning and aesthetic consistency, but shares many similarities with other social media marketing and brand management positions.

📝 Sample Projects

• Developing a comprehensive content strategy for a luxury hair care product launch
• Creating a series of engaging video tutorials showcasing salon services and product usage
• Managing a social media influencer campaign to drive brand awareness and engagement

ASSUMPTION: These sample projects are designed to showcase the creative and strategic thinking required for this role, with a focus on luxury brand positioning and aesthetic consistency.

❓ Key Questions to Ask During Interview

• How does the company plan to support my growth and development in this role?
• What are the key priorities for this role in the first 90 days?
• How does the company plan to maintain brand consistency across multiple platforms and promotional channels?
• What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to overcoming them?
• How does the company support work-life balance for remote employees?

ASSUMPTION: These questions are designed to gain insight into the company's strategic goals, cultural values, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with luxury brands, social media growth, and content strategy
• Prepare a portfolio showcasing your best work, with a focus on luxury or beauty brands if possible
• Be ready to discuss your creative process and strategic approach to social media marketing during your interview
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.