Social Media Marketing Specialist

📌 Core Information

🔹 Job Title: Social Media Marketing Specialist

🔹 Company: Genius™

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Pacific Time overlap)

🚀 Job Overview

Key aspects of this role include:

• Growing social media presence across Instagram and TikTok
• Learning and maintaining the brand's distinctive luxury aesthetic
• Creating content that drives both salon bookings and product sales
• Supporting the business as it prepares for major retail expansion

ASSUMPTION: This role requires a strong understanding of luxury brand positioning and a strategic approach to content creation.

📋 Key Responsibilities

✅ Grow social media presence across Instagram and TikTok

✅ Maintain and adapt to the brand's distinctive luxury aesthetic

✅ Create diverse content types including carousels, graphics, and video content

✅ Time promotional campaigns strategically for seasonal opportunities and audience optimization

✅ Launch and grow social media presence across multiple platforms effectively

✅ Collaborate with the team to develop strategic suggestions and process improvements

✅ Maintain professional communication and represent brand voice consistently

✅ Manage content strategy across salon services and product line promotion seamlessly

✅ Prepare brands for scaling opportunities including potential retail partnerships

✅ Integrate customer testimonials and reviews into engaging social content

✅ Balance immediate engagement goals with long-term business growth objectives

ASSUMPTION: The successful candidate will be able to balance creative and strategic thinking to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: At least 3 years of experience as a Social Media Marketing Specialist

Required Skills:

• Proven experience in social media marketing, with a focus on luxury brands
• Strong understanding of luxury brand positioning and aesthetics
• Excellent content creation and strategy skills
• Ability to work autonomously and collaboratively
• Strong communication and interpersonal skills
• Familiarity with social media analytics and reporting

Preferred Skills:

• Experience with retail partnerships and product line promotion
• Fluency in additional languages
• Experience with luxury salon services promotion

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their ability to create engaging content for luxury brands.

💰 Compensation & Benefits

Salary Range: $900 - $1,100 per month (based on experience)

Benefits:

• Growth opportunities as the business expands
• Creative brand development and evolution
• Diverse content strategy across salon services, product lines, and lifestyle experiences
• Professional impact in an award-winning salon business

Working Hours: Flexible with Pacific Time overlap

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Marketing Specialist role with 3+ years of experience in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 2-10 employees

Founded: Not specified

Company Description:

• Genius™ specializes in providing elite overseas talent to businesses, helping to cut hiring costs by up to 80%
• The company offers a range of services including recruitment, HR consulting, and payroll management
• Genius™ is a self-owned company with a focus on providing high-quality, cost-effective recruitment solutions

Company Specialties:

• Recruitment
• HR Consulting
• Payroll Management

Company Website: joingenius.com

ASSUMPTION: Genius™ is a well-established company in the staffing and recruiting industry, with a focus on providing high-quality talent to businesses at a competitive price point.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Hiring Manager

Work Arrangement: Remote with Pacific Time overlap

Growth Opportunities:

• Supporting the business as it prepares for major retail expansion
• Contributing to strategic brand evolution
• Developing strategic suggestions and process improvements

ASSUMPTION: This role offers significant growth opportunities as the business expands and the successful candidate takes on more responsibilities.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Philippines

Geographic Context:

• The Philippines is located in Southeast Asia and has a tropical marine climate
• The country is known for its diverse culture and rich history
• The Philippines is home to a growing number of multinational corporations and businesses

Work Schedule: Flexible with Pacific Time overlap

ASSUMPTION: The remote work arrangement allows for a flexible work schedule, with the expectation of some overlap with Pacific Time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other team members
• Final interview with the CEO

Key Assessment Areas:

• Understanding of luxury brand positioning and aesthetics
• Content creation and strategy skills
• Ability to work autonomously and collaboratively
• Communication and interpersonal skills
• Familiarity with social media analytics and reporting

Application Tips:

• Highlight your experience with luxury brands and your ability to create engaging content
• Include a portfolio of your work that demonstrates your skills and creativity
• Tailor your resume and cover letter to the specific requirements of the role
• Prepare for interview questions that assess your understanding of luxury brand positioning and your content creation and strategy skills

ATS Keywords: Social Media Marketing, Luxury Brand Positioning, Content Creation, Content Strategy, Engagement, Conversion Goals, Creative Ideas, Collaboration, Brand Management, Customer Testimonials, Lifestyle Content, Strategic Suggestions, Professional Communication, Diverse Content Creation, Salon Services Promotion, Product Line Promotion, Retail Partnerships

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's understanding of luxury brand positioning and their content creation and strategy skills.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Social media analytics tools (Hootsuite, Sprout Social, etc.)

ASSUMPTION: The successful candidate will be expected to have a strong working knowledge of social media platforms and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Excellence in recruitment and HR services
• Cost-effective solutions for businesses
• High-quality talent for clients

Work Style:

• Autonomous and collaborative
• Strategic and creative
• Professional and consistent

Self-Assessment Questions:

• Do you have experience working with luxury brands and creating engaging content for social media?
• Are you able to work autonomously and collaboratively in a remote work environment?
• Do you have a strong understanding of luxury brand positioning and aesthetics?

ASSUMPTION: The ideal candidate for this role will be able to demonstrate a strong understanding of luxury brand positioning and a strategic approach to content creation, as well as the ability to work autonomously and collaboratively in a remote work environment.

⚠️ Potential Challenges

• The role requires a strong understanding of luxury brand positioning and aesthetics, which may be challenging for candidates without relevant experience
• The role requires a strategic approach to content creation, which may be challenging for candidates without strong content creation and strategy skills
• The role requires the ability to work autonomously and collaboratively in a remote work environment, which may be challenging for candidates without relevant experience
• The role requires familiarity with social media analytics and reporting, which may be challenging for candidates without relevant experience

ASSUMPTION: The successful candidate will be able to overcome these challenges through their strong understanding of luxury brand positioning, strategic approach to content creation, and ability to work autonomously and collaboratively in a remote work environment.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Marketing Specialist role, but with a focus on luxury brand positioning and aesthetics
• This role is similar to a Marketing Coordinator or Assistant Marketing Manager role, but with a focus on content creation and strategy
• This role is similar to a Brand Manager or Marketing Director role, but with a focus on social media marketing and content creation

ASSUMPTION: The successful candidate will have experience in a similar role, with a focus on luxury brand positioning and aesthetics, content creation and strategy, and social media marketing.

📝 Sample Projects

• Developing a comprehensive content strategy for a luxury brand's social media presence
• Creating engaging content for a luxury brand's social media platforms, including carousels, graphics, and video content
• Launching and growing a luxury brand's social media presence across multiple platforms effectively

ASSUMPTION: The successful candidate will have experience in developing comprehensive content strategies, creating engaging content, and launching and growing social media presence for luxury brands.

❓ Key Questions to Ask During Interview

• Can you describe the brand's distinctive luxury aesthetic and how it sets it apart from traditional approaches?
• How do you approach developing a comprehensive content strategy that balances engagement and conversion goals?
• Can you describe a time when you had to adapt to an established brand's positioning and maintain its aesthetic integrity?
• How do you integrate lifestyle content authentically to support brand storytelling?
• Can you describe a time when you had to launch and grow a brand's social media presence effectively?

ASSUMPTION: These questions are designed to assess the candidate's understanding of luxury brand positioning, content creation and strategy skills, and ability to work autonomously and collaboratively in a remote work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with luxury brands and your ability to create engaging content
• Prepare a portfolio of your work that demonstrates your skills and creativity
• Prepare for interview questions that assess your understanding of luxury brand positioning and your content creation and strategy skills
• Follow up with the Hiring Manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.