Social Media Marketing Specialist

📌 Core Information 🔹 Job Title: Social Media Marketing Specialist 🔹 Company: Moz Group 🔹 Location: Vancouver, BC, Canada 🔹 Job Type: Full-Time 🔹 Category: Marketing, Advertising & PR 🔹 Date Posted: May 1, 2025 🚀 Job Overview Moz Group, a leading provider of marketing technology solutions, is seeking a strategic and creative Social Media Marketing Specialist to own and drive Moz's social media presence. This role involves developing and executing impactful social media programs, fostering brand advocacy, and driving meaningful conversations that fuel the success of Moz's cutting-edge SEO software suite and popular content platforms. 🔻 Key aspects of this role include: - Owning and driving Moz's social media strategy and presence across all relevant platforms - Collaborating with internal teams to deliver impactful social media initiatives that support business objectives - Creating engaging and platform-optimized content that translates technical SEO concepts into accessible narratives - Monitoring brand sentiment and engaging in relevant industry conversations - Utilizing social media management tools for scheduling, monitoring, and analytics to inform strategy and maximize reach - Staying up-to-date with social media trends, algorithm changes, and best practices 🔻 Assumptions: - The ideal candidate will have a strong pulse on current social media trends and a deep understanding of audience motivations. - This role requires a talent for translating intricate technical SEO information into engaging and accessible narratives. 📋 Key Responsibilities ✅ Strategy & Content Creation - Own and drive Moz's social media strategy, ensuring alignment with overall marketing and business goals - Develop and maintain a comprehensive monthly content calendar that incorporates campaign-related content, SME insights, industry news, and evergreen resources - Create visually appealing and platform-optimized content in various formats (text, images, videos, infographics) that resonates with a technical audience and drives measurable results ✅ Community Engagement & Brand Advocacy - Foster strong online brand advocacy by identifying and engaging with key advocates, amplifying their positive contributions, and addressing any feedback or concerns in a timely and professional manner - Collaborate with internal stakeholders to amplify topical and product-aligned content and ensure cohesive messaging across all channels ✅ Project Management & Collaboration - Manage the social media editorial calendar within Jira (or similar project management software), ensuring content is scheduled effectively and assigned appropriately - Collaborate closely with internal teams, including Content, Product Marketing, SEO experts, and Design, to ensure alignment with overall marketing strategies and brand messaging ✅ Performance Analysis & Reporting - Utilize Sprout Social to track and analyze social media performance metrics (impressions, engagements, engagement rate, etc.) for profiles, posts, and competitors, generating regular reports to inform strategy - Make data-driven adjustments to content approach and platform strategy based on performance analysis and insights 🎯 Required Qualifications 🔹 Education: - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 🔹 Experience: - Proven experience with brand social media marketing, preferably within the B2B or SaaS industry - Strong understanding of how to effectively market a brand on various social media platforms (e.g., Twitter/X, LinkedIn, Facebook, Instagram) 🔹 Required Skills: - Excellent writing, editing, and communication skills with a demonstrated ability to create engaging and platform-appropriate content - Experience using social media management tools (e.g., Sprout Social) for scheduling, monitoring, and analytics - Proficiency in using content creation tools (e.g., Canva) to develop visually appealing content - Strong organizational and project management skills, with the ability to manage multiple projects and tasks simultaneously and meet deadlines - Ability to work independently and collaboratively within a cross-functional team environment 💰 Compensation & Benefits 🔹 Salary Range: $70,000 - $90,000 CAD per year (based on industry standards for similar roles in Vancouver, BC) 🔹 Benefits: - Comprehensive health, dental, and vision coverage - Retirement savings plan with company matching - Generous vacation and paid time off policies - Flexible work arrangements, including remote work options - Employee referral bonuses and other perks 🔹 Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility to work remotely as needed 🔍 Applicant Insights 🔍 Company Context 🔹 Industry: Marketing Technology 🔹 Company Size: 51-200 employees 🔹 Founded: 2004 🔹 Company Description: Moz Group develops inbound marketing software, provides robust APIs for link data, and hosts the web's most vibrant community of online marketers. They believe in better marketing: optimizing your site so it can be found on the web, being responsive through social media, joining relevant conversations about your industry, and creating content that people love. 🔹 Company Specialties: SEO, search engine optimization, tools, web application development, user experience, SEO software, marketing analytics, better marketing, inbound marketing, software, tutorials, search marketing, big data, community building, and marketing software 🔹 Company Website: moz.com 📊 Role Analysis 🔹 Career Level: Mid-level to Senior 🔹 Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization. 🔹 Work Arrangement: This role offers a hybrid or remote work arrangement, with flexibility to work from home or the company's Vancouver, BC headquarters. 🔹 Growth Opportunities: - Opportunities to collaborate with cross-functional teams and contribute to the evolution of Moz's brand guidelines - Potential to grow into a leadership role or take on additional responsibilities as the team and company expand 🌍 Location & Work Environment 🔹 Office Type: Moz Group's headquarters is located in downtown Vancouver, BC, with a modern and collaborative work environment. 🔹 Office Location(s): 400 - 720 Robson St, Vancouver, BC V6Z 1A1, CA 🔹 Geographic Context: Vancouver, BC, is a multicultural city with a mild oceanic climate, offering a high quality of life with easy access to nature, cultural attractions, and a vibrant food scene. 🔹 Work Schedule: This role follows a standard full-time work schedule, with flexibility to work remotely as needed. 💼 Interview & Application Insights 💼 Typical Process: 1. Online application submission through the provided link 2. Phone or video screening with the hiring manager or a member of the HR team 3. In-depth behavioral and skills-based interviews with cross-functional team members 4. Final interview with the Marketing Manager or another senior leader within the organization 💼 Key Assessment Areas: 1. Strategic thinking and ability to develop and execute effective social media strategies 2. Strong writing and communication skills, with a focus on creating engaging and platform-appropriate content 3. Proficiency in using social media management tools and data-driven decision-making 4. Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously 💼 Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 2. Showcase your understanding of Moz's products and services, as well as your familiarity with the SEO industry and social media trends 3. Prepare examples of your previous social media campaigns and their results to discuss during the interview 🛠️ Tools & Technologies 🔹 Social Media Management Tools: Sprout Social, Hootsuite, Buffer, or similar platforms 🔹 Content Creation Tools: Canva, Adobe Creative Suite, or similar tools for designing visually appealing content 🔹 Project Management Software: Jira, Asana, Trello, or similar tools for managing editorial calendars and workflows 👔 Cultural Fit Considerations 🔹 Company Values: Moz Group values better marketing, collaboration, and continuous learning. They foster a culture of innovation, data-driven decision-making, and customer-centricity. 🔹 Work Style: Moz Group encourages a flexible and remote-friendly work environment, with a focus on results and a strong work-life balance. They value open communication, transparency, and a supportive team culture. ⚠️ Potential Challenges 🔹 Role-Specific Challenges: - Balancing multiple projects and deadlines while maintaining a high standard of content quality - Keeping up-to-date with rapidly evolving social media trends and algorithm changes - Collaborating effectively with cross-functional teams, each with their own priorities and workloads 🔹 Company-Specific Challenges: - Working in a fast-paced and dynamic industry, where priorities and strategies may shift quickly - Balancing the need for innovation with the requirement to maintain a consistent and authoritative brand voice 📈 Similar Roles Comparison 🔹 How this role differs from related positions: - This role focuses on driving brand awareness and engagement for a specific product suite (Moz Pro, Moz Local, Moz API, and MozCon), while similar roles may have a broader or more general focus on social media marketing for the entire organization. - This role requires a strong understanding of SEO and digital marketing, as well as the ability to translate technical concepts into accessible narratives, while related roles may not have the same level of technical focus. 📝 Sample Projects 🔹 Project Examples: 1. Developing and executing a social media campaign to promote a new SEO tool or feature, with measurable KPIs for success 2. Creating a series of engaging and informative social media posts that explain complex SEO concepts in a simple and accessible way 3. Collaborating with internal teams to amplify content related to a major product launch or event, such as MozCon ❓ Key Questions to Ask During Interview 🔹 Questions to ask about role responsibilities: - How does this role fit into the broader marketing strategy for Moz's products and services? - What are the most pressing priorities for this role in the first 30, 60, and 90 days? - How does this role collaborate with other teams, such as Content, Product Marketing, and SEO? 🔹 Questions to ask about company culture: - How does Moz Group support work-life balance and employee well-being? - What are some examples of successful social media campaigns or initiatives that the company has implemented? - How does Moz Group foster a culture of innovation and continuous learning? 💼 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: https://jobs.jobvite.com/moz-group/job/oELYvfwC 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare for phone or video screening and behavioral interviews, focusing on your strategic thinking, writing skills, and ability to collaborate effectively with cross-functional teams 4. Follow up with the hiring manager or HR team after your interview, expressing your interest in the role and any additional questions you may have ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.